BUS536 Week 6

 From the case study, examine the critical competitive moves that HTC made. Next, review Figure 8.4 “A Framework for Competitor Analysis between a Pair of Rivals” (page 233) and Figure 8.10: “How Firms in Emerging Economies Respond to Multinationals” (page 246) and speculate on the major influence that the framework and strategy discussed in these figures had on HTC’s moves. Provide a rationale for your response.

• From the case study, examine the actions that HTC took in order to compete against Apple. Rather than competing against HTC, recommend one (1) alternative approach that Apple could have taken in order to protect their market share. Provide a rationale for your response.