BUS536 Week 5

"Strategic Alliance Performance" Please respond to the following:

• From the case study, predict three (3) potential challenges that can arise in the strategic relationships among Yum!, McDonald’s, and Sinopec. Recommend three (3) actions that these companies can take in order to either prevent or mitigate these potential problems. Provide a rationale for your response.
• According to the textbook, four (4) factors may influence the performance of alliances and networks: (1) equity, (2) learning and experience, (3) nationality, and (4) relational capabilities. Use the Internet to research one (1) strategic alliance. Determine which one (1) of the aforementioned influential factors has been the most influential in the selected strategic alliance’s success. Provide a rationale for your response.