BUS339 week 1 discussion 1

Your initial discussion thread is due on Day 3 (Thursday) and you have until Day 7 (Monday) to respond to your classmates. Your grade will reflect both the quality of your initial post and the depth of your responses. Refer to the Discussion Forum Grading Rubric under the Settings icon above for guidance on how your discussion will be evaluated.

 What is Marketing Research?

In the video, The Role of Market Research (Links to an external site.)Links to an external site., Jeff Hawkins describes how marketing research did (and didn’t) help him identify market opportunities and problems.  Use Table 1.1 to suggest a category of marketing research that could support the marketing efforts of a product of your choice.  Why do you think this research would be useful?  Respond to at least two of your classmates’ postings.