Branding, Segmentation, and the Product Life cycle
Rock$tarGirlDiscussion Question:
Please watch the attached video that explores the product strategy based on the 5 dimensions of democratic design that IKEA has developed -
https://www.youtube.com/watch?v=wNdKnKVwNII&feature=youtu.be
please share an example of the product strategy of a business of your choice - you can use a company that you have worked for - or your own business - a small business - a global business - it can be B2B, B2C, or a C2C business - tell us how they do it!
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