Brand Development

Pinkberry - Watch the video, https://www.linkedin.com/learning/yo-santosa-branding-expert/in-depth-pinkberry-case-study to answer the following questions.

Case Study discussion:

Question one

• Watch the Pinkberrry case study. Define the target market for Pinkberry using the bases of segmentation to describe this customer.  Provide a rationale for your answer.

Question two

• In your own words, describe what Pinkberry has done to start the consumer buying process.  Remember that problem recognition, or an internal/external trigger for the brand, is the first step in the buying process.  Until this happens, there is no purchase.

Question three

• Finally, describe each level of Maslow’s Hierarchy of Needs. Which level describes you the most when making purchases.  Provide a rationale for your answer and use an example to highlight the level.