bp project STP ANALYSIS

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a STP ANALYSIS of KFC based on Australia market


 i. Segmentation Analysis 

1. Geographic

2.  Customer Demographic  (3 paragraphs including age, income, race)

3.   Psychographic Segmentation


 ii. Psychographic Segmentation

 iii. Behavioral segmentation

iv. TARGET MARKET IN AU

v. Positioning (current and desired)


totally 2-3pages


    • 7 years ago
    • 30
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      STPOFKFCINAUSTRALIANMARKET.edited.docx
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