BMGT 496 - Business Ethics - Surge Pricing - DUE THURS 4/15

This posting should be a minimum of one short paragraph and a maximum of two paragraphs. Word totals for this post should be in the 200–350-word range. Explain 'why' with supporting evidence and concepts from the course materials. Include in-text citations and associated references in a reference list.  The use of the course materials is required.

Discussion #1

Surge Pricing

Many companies adjust their prices based on consumer needs. This is no different for in-demand cars and housing. However, Uber instituted surge pricing when demand begins to exceed the availability. Using the “Uber’s Surge Pricing: Is It Ethical?” article, formulate a response if this is an acceptable business practice, assuming the company provides clear notification to customers before they book a car.