BMGT 496 - Business Ethics - Surge Pricing - DUE THURS 4/15

profiletwinkletoes
BMGT496-Week5-MarketingBrandFoodProtection.pdf

4/10/2021 BMGT 496 7383 Business Ethics (2212) - BMGT 496 7383 Business Ethics (2212)

https://learn.umgc.edu/d2l/le/content/566199/printsyllabus/PrintSyllabus 1/3

Week 5

BMGT 496 7383 Business Ethics (2212)

Week 5: Marketing, Brand Protection, Food Production, Agribusiness & Obesity

Theme 1: Ethical Issues Related to Marketing

The Business Ethics Workshop (2012) Washington, DC: The Saylor Foundation

Chapter 12: The Selling Office: Advertising and Consumer Protection (pages 529-566)

Offensive/Exploitive/Insensitive/Violent—short of illegal

The Most Offensive Urban Outfitters Products to Ever Exist Sorry About That: Wells Fargo to End Ads Suggesting Science Over Arts Update: Hyundai Apologizes For Car Ad Depicting Attempted Suicide Ikea apologises over removal of women from Saudi Arabia catalogue

False Claims to Making One Healthier, Richer, Younger--illegal

14 False Advertising Scandals That Cost Brands Millions Controversial Lollipop Ad Goes Up in Times Square FTC to Crack Down on Deceptive Weight-Loss Ads The fall of “anti-aging” skin care FTC Action Puts Deceptive Marketer Out of the Debt Relief Business Federal Trade Commission Act Section 5: Unfair or Deceptive Acts or Practices

Exploitive/Dangerous to Children & Vulnerable Populations

Exploitative Advertising Campaigns are Targeting our Children Monster drinks: Are the energy drinks marketed to children? E-Cigarette Ads Target Millions of Kids, CDC Says Study eyes candy-flavored e-cigarette ads targeted to kids

Stealth Advertising/Conflicts of Interest/Biased Reviewers

Astroturfing: Government shills are flooding the web The Never-Ending War on Fake Reviews

Theme 2: Ethical Issues Related to Brand Protection

Controversial Ingredients and Testing of Ingredients

Controversial caffeinated products 5 Lessons Learned From Mattel's Lead Paint Crisis

4/10/2021 BMGT 496 7383 Business Ethics (2212) - BMGT 496 7383 Business Ethics (2212)

https://learn.umgc.edu/d2l/le/content/566199/printsyllabus/PrintSyllabus 2/3

Chapter 12: The Selling Office: Advertising and

Consumer Protection Link

Doing Well By Doing Good Choking Hazards: Are Current Product Testing Methods for Small Parts Adequate? Animal Antibiotics

Assembly & Manufacturing Problems

An Empirical Examination of a Multinational Ethical Dilemma: The Issue of Child Labor Ethical diamonds: What Conscientious Consumers Need to Know Conflict Minerals and Firms’ Ignorance Over Their Supply Chains

Consumer Privacy

Tim Cook to talk consumer privacy and data ethics at European data protection conference later this month

Pricing

Uber’s Surge Pricing: Is it Ethical?

Theme 3: Ethical Issues Related to Food & Drink Production

At sentencing, cantaloupe growers apologize for deadly listeria outbreak

For first time, company owner faces life sentence for food poisoning outbreak Business Ethics Alive: Blue Bell vs Peanut Corporation of America 2.5 million pounds of taquitos recalled for salmonella, listeria concerns

Complete:

Participate in Week 5 discussion - Initial response due by Saturday, 11:59 p.m. eastern time. Follow up response due by Tuesday, 11:59 p.m. eastern time.

0 % 0 of 2 topics complete

4/10/2021 BMGT 496 7383 Business Ethics (2212) - BMGT 496 7383 Business Ethics (2212)

https://learn.umgc.edu/d2l/le/content/566199/printsyllabus/PrintSyllabus 3/3

Week 5 Discussion Discussion Forum

To respond to the Discussion, click on the blue hyperlink in the Topic area.