BBC DIGITAL MEDIA INITIATIVE REVISITED

Do research online to identify the capabilities of digital asset management software. What are the top rated digital asset management software products? Who uses this software?

Given the NAO's findings and what you discover about available off-the-shelf products,would it have been wiser for the BBC to adopt a collection of these existing products ? What actions would be necessary to gain the cooperation of the business units to incorporate this collection of products into their work processes?

APA format is must...