BA

First paragraph

· Problem/business need and your proposal/recommendation

Second paragraph

· Give background information to help the reader understand the need for your proposal

· Details: who, what, when, where, and why

· Details on your approach and qualifications

Third paragraph

• Market analysis (i.e. what competitors are doing, how your proposal will compare, etc.)

Fourth paragraph (may be divided in two paragraphs depending on your proposal)

· Implementation Plan/Timeline

· Budget/Initial Costs

· Include a visual timeline (there’s a template for this in Microsoft Word) and a table or chart outlining the budget/costs

Fifth paragraph

· The benefits of your solution

Sixth paragraph

· Conclusion that restates your main points and ties them back to your proposal/recommendation in your first paragraph

List of References (APA style)

Appendix

· Include other visuals here to support other information in your proposal

Format Requirements

· No more than 2 pages, not including the appendix and references

· Use 1-inch margins and 11 or 12-point font.

· Do not indent paragraphs.

· Use brevity tools, like section headers, lists, timetables, budget charts, etc.