B430 wk4 d2

"Service Positioning versus Product Process" Please respond to the following

• Compare and contrast the service positioning matrix and the product  process matrix in terms of their differences and similarities.
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• Provide at least one example currently used in business for each of  the matrixes and evaluate their benefits and limitations within the  industry you chose.
• Evaluate how each matrix is unique in the way it addresses the needs of the customer.