SOUTHWEST

Evaluate the Southwest Airlines case (attached), and respond to each question that follows the case using both theory and practical managerial thinking.

Southwest has mastered the low-price model and has the financial results to prove it. Why don’t the other airlines copy Southwest’s model? 

What risks does Southwest face? Can it continue to thrive as a low-cost airline when tough economic times hit?

The APA formatted Case Study should be a minimum of 700 words (not including the title and references pages). You are required to use a minimum of three peer-reviewed, academic sources that are no more than five years old. All sources used, must be referenced; paraphrased and quoted material must have accompanying citations.