assignment 2

kellbell19

For this week’s discussion, please respond to the following:

Complete the SWOT MATRIX attached below to highlight the strengths, weaknesses, opportunities, and threats of the company Yummy-Yummy Incorporation.
Include four items in each category.
As you complete each quadrant of the SWOT Matrix, consider these questions:
- Strengths.
  - What are your selected company’s likely strengths?
  - Is your product or service in a growing industry and does it lack an entrenched competitor?
  - Are you in a niche market with great potential?
  - What strengths do you and other team members bring to the company?
- Weaknesses.
  - What are your chosen company’s likely weaknesses?
  - How entrenched is the competition in your industry segment?
  - Is your management team inexperienced?
  - How challenging will it be to produce the product or offer the service and maintain quality?
- Opportunities.
  - What are your company’s opportunities?
  - Does your segment have more demand than supply?
  - Have larger corporations stopped serving smaller or niche markets that you could enter?
  - Is a new market emerging because of demographics, immigration, changing tastes, et cetera?
- Threats.
  - What are your company’s threats?
  - Does a clear market leader exist that will be hard and expensive to displace?
  - Are downward-pricing pressures in the segment making profit margins slim?
  - Are there few or no barriers to entry for new competitors?

1. Include your company name and a brief description of what business you are in, as well as the product(s) and service(s) you offer for sale.

** Business Plan attached

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