Unit 3

In this unit, marketing management’s role to identifying the customer and delivering a positive customer experience was introduced.

Practice: Imagine your company (or the business where you’d like to work) has asked you to make recommendations to identify the typical customer and deliver a positive customer experience. These recommendations will be added to the organization’s final marketing plan. Throughout this course each unit assignment will be developed as part of your Final Project Marketing Plan.

Marketing: The Customer and Delivering a Positive Customer Experience

Use the criteria listed:

• Describe the typical customer of your new or existing product
• Also make recommendations on how to deliver a positive customer experience

Please submit this assignment for Unit #3 Project Milestone Activity #3 into the grade book.