article summary

from an article of your choice from the Harvard Business Review,  choose an article that deals with one or more of the elements of  marketing strategy (product, price, place, promotion; or, if services  related, people, process, and physical evidence) and summarize the  article, addressing the following questions:

1. Why is the author writing about the subject?
2. What is the thesis of the article?
3. What are the key points/facts presented in the article?
4. What are the conclusions and recommendations?
5. Explain  how the information in the article can inform marketing strategy. That  is, how is the information presented important to a marketer in  designing a marketing strategy?
6. Critique the article: Is the  article useful? Why or how? Is the article well‐written and easy to  understand? What is your assessment of the article? Would you recommend  it to others? Why?

2-3 pages with ref