Apply: Internal and External Environmental Analysis

You work for a consulting firm whose primary objective is to help businesses improve their strategic operations. Your firm recently was hired by a newspaper company named Hoosier Media Inc. The client's print newspaper circulation and subscriptions have declined, resulting in 30% lower revenues over the last five years. Online ad revenues have increased but currently account for just 5% of the company's revenue. You have been tasked with providing a comprehensive internal and external analysis to help the firm improve its business operations.

Create a 700- to 1,050-word analysis that includes the following: 

• Identify economic, legal, and regulatory forces and trends.
• Critique how well the organization adapts to change.
• Discuss the primary internal organizational considerations.
• Discuss the primary external organization considerations.
• Identify the major issues and/or opportunities the company faces based on your analysis.

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