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CH 1  What is Strategy and Why Is It Important?

Learning Objectives

1.What is meant by a company’s strategy

2. Concept of a sustainable competitive advantage

3.The 5 most basic strategic approaches for setting a company apart from rivals and winning a sustainable competitive advantage

4.A company’s strategy tends to evolve because of changing circumstances and ongoing efforts by management to improve the strategy

5.Why it is important for a company to have a viable business model that outlines the company’s customer value proposition and its profit formula

6.The 3 tests of a winning strategy 

Choose 2 questions to answer.Each answer should be at least 100 words.

Submit it in 10 hours.