Answer all the questions at the end of the case. 1-2 Pages

Class: Promotion

Answer the questions at the end of the case.  Remember to apply concepts from the chapter readings, proofread carefully, and cite your work properly.  At least two citations are required.

Chapter overview:

-Public relations: 

Public relation functions

Stakeholder:  Assessing reputation, Social Responsibility, Damage control.

-Sponsorships

-Event marketing