Analyzing and Data visualizing - story telling techniques

Three storytelling techniques are discussed in the textbook (book attached in the attachment) (pages 161-209) in which data is presented and stories are being interpreted.

1.  What is the importance and advantages of using these techniques?

2.  Provide an example of each technique.

Note - 

·  Please find an attachment to the textbook.

·  Minimum of 400 words

·  Please provide in-text citations and should be in APA format.