An analysis of effective Marketing campaigns to promote Blended study in Canadian universities

  

Need to write a Research proposal for 5 to 6 pages for above topic with references, need to cover below points precisely 

Introduction : Proposal introduction has five components –

– Establishing the problem leading to the study

– Reviewing the literature about the problem

– Identifying deficiencies in the literature about the problem

– Targeting an audience and noting the significance

– Identifying the purpose of the proposed study 

The Importance of Introductions :

– Sets the stage for the project

– Creates reader interest in the topic

– Establishes the problem leads to the study

– Places the study within the larger context of literature 

– Reaches out to a specific audience

• A research problem is the problem or issue that leads to the need for a study

• Potential sources

– Personal experience

– Debate in the literature

– Literature gaps that need to be addressed

– Policy debates (in government) 

– Research Problem ≠ Research Question

– Write one paragraph per element (about 1 or 2 pages)

– State the research problem

– Review studies that have addressed the problem

– Indicate deficiencies in the studies

– Advance the significance of the study for particular audiences

– State the purpose statement 

• Outline : Purpose of Statement, its Significance and Meaning, Mixed methods purpose statement (Qualitative purpose statement + Quantitative purpose statement )

• The purpose statement

– Indicates why you want to do the study

– Indicates what you intend to accomplish

– Is the central controlling idea in a study

– Is written in a sentence or several sentences

– Sets the objectives, the intent, or the major idea of a proposal or a study

A mixed methods purpose statement:

• Contains

– Information about both the quantitative and qualitative strands of the study

– A rationale for combining quantitative and qualitative strands

• Guidelines include

– Begin with words that signal intent: purpose, study aim, intent of

– Indicate the overall purpose of the study from a content perspective

– Indicate the type of mixed methods design (e.g. convergent, sequential)

– Reasons for combining both quantitative and qualitative data