An analysis of effective Marketing campaigns to promote Blended study in Canadian universities

Title topic :  An analysis of effective Marketing campaigns to promote Blended study in Canadian universities   

Need to write a Research proposal for 5 to 6 pages for above topic with references, need to cover below points precisely

Introduction : Proposal introduction has five components –

· Establishing the problem leading to the study

· Reviewing the literature about the problem

· Identifying deficiencies in the literature about the problem

· Targeting an audience and noting the significance

· Identifying the purpose of the proposed study

The Importance of Introductions :

· Sets the stage for the project

· Creates reader interest in the topic

· Establishes the problem leads to the study

· Places the study within the larger context of literature

· Reaches out to a specific audience

· A research problem is the problem or issue that leads to the need for a study

· Potential sources

· Personal experience

· Debate in the literature

· Literature gaps that need to be addressed

· Policy debates (in government)

· Research Problem ≠ Research Question

· Write one paragraph per element (about 1 or 2 pages)

· State the research problem

· Review studies that have addressed the problem

· Indicate deficiencies in the studies

· Advance the significance of the study for particular audiences

· State the purpose statement

· Outline : Purpose of Statement, its Significance and Meaning, Mixed methods purpose statement (Qualitative purpose statement + Quantitative purpose statement )

· The purpose statement

· Indicates why you want to do the study

· Indicates what you intend to accomplish

· Is the central controlling idea in a study

· Is written in a sentence or several sentences

· Sets the objectives, the intent, or the major idea of a proposal or a study

A mixed methods purpose statement:

· Contains

· Information about both the quantitative and qualitative strands of the study

· A rationale for combining quantitative and qualitative strands

· Guidelines include

· Begin with words that signal intent: purpose, study aim, intent of

· Indicate the overall purpose of the study from a content perspective

· Indicate the type of mixed methods design (e.g. convergent, sequential)

· Reasons for combining both quantitative and qualitative data

Format

A mixed methods purpose statement: Exploratory sequential design

This study addresses ___________ [content aim]. The purpose of this exploratory sequential design will be to first qualitatively explore with a small sample and then to determine if the qualitative findings generalize to a large sample. The first phase of the study will be a qualitative exploration of ___________ [the central phenomenon] in which ___________ [types of data] will be collected from ___________ [participants] at ___________ [research site]. From this initial exploration, the qualitative findings will be used to develop assessment measures that can be administered to a large sample. In the tentatively planned quantitative phase, ___________ [instrument data] will be collected from ___________ [participants] at ___________ [research site].