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Week 4 Assignment: Advertisement Analysis

Write as a freshman in college

Due Sunday by 11:59pm Points 60 Submitting a text entry box, a website url, a media recording, or a file upload

Choose an advertisement on television, on the radio, on the Internet, or in print.

Describe, deconstruct, and analyze the advertisement by answering the following items:

● Where did you find the advertisement ? ● Briefly describe the scenario depicted in the advertisement. ● What product is advertised? ● Who is the audience for this advertisement? How do you know this? ● Identify the main claim in the advertisement. ● Is the claim credible? Why or why not? Use class terminology to explain. ● What might make the claim more credible? What might make it less credible? ● How does the author use rhetorical strategies to sell this product to its

audience? ● Does the advertisement reveal any cognitive biases? Which ones and how?

Your analysis must be at least 400 words in length and follow APA Style formatting and citation guidelines as appropriate.

Review the rubric for specific grading criteria.

Points: 60 Due Sunday, 11:59 p.m. (Pacific time)

Rubric Analysis Assignment Grading Rubric

Criteria Ratings Pts

This criterion is linked to a Learnin g Outcom e

Depth of Reflecti on

24 to >20.0 ptsExceeds ExpectationsAnalysis answers all stated questions and demonstrates an in-depth reflection on and application of the concepts presented in the course materials.

20 to >16.0 ptsMeets ExpectationsAnalysis answers all stated questions, and demonstrates a general reflection on the concepts presented in the course materials.

16 to >14.0 ptsApproaches ExpectationsAnalysis does not answer all stated questions, and demonstrates a general reflection on the concepts presented in the course materials.

14 to >0 ptsAnalysis does not answer all stated questions and lacks reflection on or application of the concepts presented in the course materials.

24 pts

This criterion is linked to a Learnin g Outcom e

Evidenc e and Practic e

24 to >20.0 ptsExceeds ExpectationsAnalysis shows strong evidence of the synthesis of the ideas presented and insights gained.

20 to >16.0 ptsMeets ExpectationsAnalysis shows evidence of the synthesis of the ideas presented and insights gained.

16 to >14.0 ptsApproaches ExpectationsAnalysis shows some evidence of the synthesis of the ideas presented.

14 to >0 ptsDoes Not Meet ExpectationsAnalysis shows no evidence of the synthesis of the ideas presented or insights gained.

24 pts

This criterion is linked to a Learnin g Outcom e

Structur e

6 to >5.0 ptsExceeds ExpectationsAnalysis is of appropriate length, and writing is clear, concise, and well organized with excellent sentence and paragraph construction. Thoughts are expressed in a coherent and logical manner.

5 to >4.0 ptsMeets ExpectationsAnalysis is of appropriate length, and writing is generally well organized with good sentence and paragraph construction.

4 to >3.0 ptsApproaches ExpectationsAnalysis may not be of appropriate length, and writing may not be well organized with good sentence and paragraph construction.

3 to >0 ptsDoes Not Meet ExpectationsAnalysis is not of appropriate length. Writing is unclear and disorganized. Thoughts ramble and make little sense.

6 pts

This criterion is linked to a Learnin g Outcom e

Mechan ics and APA Formatt ing

6 to >5.0 ptsExceeds ExpectationsThe assignment consistently follows current APA style format and is free from errors in formatting, citation, and references. No grammatical, spelling, or punctuation errors. All sources are cited and referenced correctly.

5 to >4.0 ptsMeets ExpectationsThe assignment consistently follows current APA style format with only isolated and inconsistent mistakes and/or has a few grammatical, spelling, or punctuation errors. Most sources are cited and referenced correctly.

4 to >3.0 ptsApproaches ExpectationsThe assignment sometimes follows current APA style format and contains grammatical, spelling, or punctuation errors. Some sources are cited and referenced correctly.

3 to >0 ptsDoes Not Meet ExpectationsNo attempt to follow APA style format is indicated. Sources are not used and/or there is no reference page. Mechanical errors significantly interfere with the readability of the paper.

6 pts

Total Points: 60