Advertising and Branding

Deliverable Length:  3 pages 

Your healthcare organization has a new catchy ad campaign running. The staff of the organization has been getting a lot of questions from current and potential clients about the new campaign. You have asked to develop a memo to your staff detailing why it is important that they understand the campaign and why advertising is important in developing a brand. Provide suggestions on how they can also help develop the organization’s brand. Describe the various marketing media options and their potential for building awareness and sales as it relates to the aging population

Note: Be sure to use APA format and a minimum of 5 scholarly sources that are no more than five years old.