Ad Extensions (due by February 20, 2019 5pm est)

1. Adwords Ad Extensions:  Select one of the following ad extension types and describe what the  extension is and how it is beneficial.  Are there any shortcomings with  this extension? Are there are instances when it may not benefit a  company to use it?

Ad Extension Types: Sitelink Extensions, Location Extensions, Call Extensions, App Extensions, Review Extensions, Call Out Extensions. See more here (Links to an external site.)Links to an external site..

2. Question from your Reading:  Think about your reading and lectures this week and post one concept  that you would like to discuss further. Is there anything you need more  clarification on? Is there anything you have a question about, or would  like to dive a little deeper into?  Or, is there anything you found  particularly interesting and/or surprising?