Ad Agency 1 Competitive Sales / Pricing analysis
albany20Research my part: Competitive Sales & pricing analysis
3 years ago
5
files (5)ClientMeetingNotes.pdf
Research.pdf
CreativeBrief.docx
- CampaignBookInstructions_V1.pdf
- FinalBookCampaignEXAMPLEGUIDE.pdf
ClientMeetingNotes.pdf
Client Meeting Notes:
Brand Color? Blue and Yellow. Likes consistency in color and not too many different colors in graphic work.
What separates you from competitors? Tailors software to the customer's needs is part of his mission statement “ LISTEN and DELIVER. LISTEN to the customer, understand their
needs, and DELIVER a solution.” At the same time, competition provides the software, expecting the customer to make it work themselves. Have been partnered with a lot of major companies and even the military. Customers using the software have seen 10x ROI.
What are your demographics? Usually, older folks.
Do you want us to use existing imagery? No, our graphic is outdated, and we can use something fresh and exciting.
What is our target? To attract new customers and keep existing clients. Also, make the company look attractive for future merger opportunities.
Anything new the company is offering? Going from a premise-based software to a cloud-based service. Will take place in quarter one of 2024
What is our budget? 1k per month.
We are targeting manufacturing companies.
Who is the competition? Waterloo software (out of mass.) Tactic
Fishbowl
Research.pdf
Research:
User Solutions' rivals use an updated website. For today's target market, the brand is attractive. Competitors have an advantage thanks to social media advancements by adopting what can appear as unconventional advertising methods. An example can be using Instagram and TikTok.
Manufacturing and scheduling are the two fields where User Solutions works. You would think that User Solutions would have the ability to stay current, yet the contrary is true.
One of the main competitors is EC Solutions. Their mission statement is “At EC Solutions, the key to project success is in-depth knowledge of products and distribution processes. This is precisely where our Epicor ERP professionals excel. Our experts have years of experience in business processes, change management, training, implementation, consulting, and technology integration.
We believe that our customer-centric approach and deep expertise enable us to deliver customized Epicor ERP solutions that perfectly fit each company's needs. We also recognize that implementing an ERP system can be complex. That's why we offer comprehensive support to help our customers maximize their investment.”
User Solutions sets the tone for competitors by Advanced Planning and Resource Optimization. Real-time visibility into production processes provided by the software enables proactive decision-making and lessens production bottlenecks. Users may efficiently organize resources, increasing production output while lowering expenses.
Because User Solution cares about its clients' success, its staff spends a lot of time getting to know each client's specific needs and implementing customized solutions. This guarantees that manufacturing firms can adjust to market changes, boost production effectiveness, and always deliver on schedule.
CreativeBrief.docx
Creative Brief
Creative Brief
· Background Summary: Our client is User Solutions, INC., which specializes in providing software for manufacturing companies needing to keep their business organized and have their inventory in order. The company has been in business for over 25 years and has stood the test of time, but with a lack of social media presence, the company is missing out on potential clients.
· Overview: We will work on creating a larger social media presence to promote current products offered and soon-to-come products as well. The main issue currently is the need for more engagement on social media accounts, which our creative team can assist with by creating templates and pre-made social media postings. There are manufacturing groups on LinkedIn that will provide us with an opening for product promotions as SaaS.
· Drivers:
Gain more clients for User Solutions software by increasing social presence.
We will do this by posting social media graphics on the company's social media platform and engaging with users.
The company's software and client testimonials would be used in the graphic visuals for the public to see.
Our success will be measured weekly by the effectiveness of graphics on social media platforms and new client subscriptions.
· Audience: We will be designing for Males and Females between the ages of 43 and 77. They are middle class, with an average salary range of 90K-120K. Mostly married with children, appreciation for hard work, and old-fashioned. The years that User Solutions has been around will be strongly appealing to them, as well as some of the companies that have used our software, who have been established for many years, and the military who have also used it. Most small to mid-size companies are found in California, New York, Texas, and Florida.
· Competitors: Tatic by Waterloo is our biggest competitor. Our software allows for multiple users while also holding a strong reputation of over 20+ years, and we have the backing of several big-name brand companies who have used our software with success as a major plus.
· Tone: The reliable choice. Confident, trustful, and superior.
· Message: Our primary objective is to build a strong social media presence for User Solutions, INC., encompassing the promotion of current product offerings, creating excitement around upcoming releases, and fostering engagement with potential clients across various social media platforms.
To accomplish these goals, we will implement a multifaceted approach. Our creative team will craft engaging content made for User Solutions, INC.'s target audience, featuring visually captivating graphics, informative articles, and engaging videos that highlight the benefits of the company's software solutions. We will also develop adaptable social media templates to maintain a consistent and professional brand image, alongside a library of pre-made social media posts, covering a range of topics from product features to industry insights, to streamline content creation.
Key Messages:
· User Solutions, INC is a trusted partner for manufacturing companies, offering software solutions that streamline operations and manage inventory effectively.
· We are committed to innovation, with exciting new products on the horizon.
· Our social media platforms are the go-to source for industry insights, best practices, and software updates.
· Connect with us to join a thriving community of manufacturing professionals
· Visuals: We will create new images showcasing testimonials and partners UserSolutions has worked with throughout the years. We will use Twitter as the main platform for our postings to gain new customers; we can continue to build there because it already has the highest following. We can use a cloud checkmark iconography as it represents software safety and security.
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Creative Brief
· Project Details: We will focus on weekly performance and have a budget of 1k monthly. The new software will be coming out in quarter one of 2024.
· Project Team: (List client team members and their contact information.)
