Ad Agency 1 Clients request
albany20please create a budget per the client's request.
3 years ago
5
files (4)Research.pdf
CreativeBrief.docx
CreativeBriefAdAgency1.docx.pdf
- FinalBookCampaignEXAMPLEGUIDE.pdf
Research.pdf
Research:
User Solutions' rivals use an updated website. For today's target market, the brand is attractive. Competitors have an advantage thanks to social media advancements by adopting what can appear as unconventional advertising methods. An example can be using Instagram and TikTok.
Manufacturing and scheduling are the two fields where User Solutions works. You would think that User Solutions would have the ability to stay current, yet the contrary is true.
One of the main competitors is EC Solutions. Their mission statement is “At EC Solutions, the key to project success is in-depth knowledge of products and distribution processes. This is precisely where our Epicor ERP professionals excel. Our experts have years of experience in business processes, change management, training, implementation, consulting, and technology integration.
We believe that our customer-centric approach and deep expertise enable us to deliver customized Epicor ERP solutions that perfectly fit each company's needs. We also recognize that implementing an ERP system can be complex. That's why we offer comprehensive support to help our customers maximize their investment.”
User Solutions sets the tone for competitors by Advanced Planning and Resource Optimization. Real-time visibility into production processes provided by the software enables proactive decision-making and lessens production bottlenecks. Users may efficiently organize resources, increasing production output while lowering expenses.
Because User Solution cares about its clients' success, its staff spends a lot of time getting to know each client's specific needs and implementing customized solutions. This guarantees that manufacturing firms can adjust to market changes, boost production effectiveness, and always deliver on schedule.
CreativeBrief.docx
Creative Brief
Creative Brief
· Background Summary: Our client is User Solutions, INC., which specializes in providing software for manufacturing companies needing to keep their business organized and have their inventory in order. The company has been in business for over 25 years and has stood the test of time, but with a lack of social media presence, the company is missing out on potential clients.
· Overview: We will work on creating a larger social media presence to promote current products offered and soon-to-come products as well. The main issue currently is the need for more engagement on social media accounts, which our creative team can assist with by creating templates and pre-made social media postings. There are manufacturing groups on LinkedIn that will provide us with an opening for product promotions as SaaS.
· Drivers:
Gain more clients for User Solutions software by increasing social presence.
We will do this by posting social media graphics on the company's social media platform and engaging with users.
The company's software and client testimonials would be used in the graphic visuals for the public to see.
Our success will be measured weekly by the effectiveness of graphics on social media platforms and new client subscriptions.
· Audience: We will be designing for Males and Females between the ages of 43 and 77. They are middle class, with an average salary range of 90K-120K. Mostly married with children, appreciation for hard work, and old-fashioned. The years that User Solutions has been around will be strongly appealing to them, as well as some of the companies that have used our software, who have been established for many years, and the military who have also used it. Most small to mid-size companies are found in California, New York, Texas, and Florida.
· Competitors: Tatic by Waterloo is our biggest competitor. Our software allows for multiple users while also holding a strong reputation of over 20+ years, and we have the backing of several big-name brand companies who have used our software with success as a major plus.
· Tone: The reliable choice. Confident, trustful, and superior.
· Message: Our primary objective is to build a strong social media presence for User Solutions, INC., encompassing the promotion of current product offerings, creating excitement around upcoming releases, and fostering engagement with potential clients across various social media platforms.
To accomplish these goals, we will implement a multifaceted approach. Our creative team will craft engaging content made for User Solutions, INC.'s target audience, featuring visually captivating graphics, informative articles, and engaging videos that highlight the benefits of the company's software solutions. We will also develop adaptable social media templates to maintain a consistent and professional brand image, alongside a library of pre-made social media posts, covering a range of topics from product features to industry insights, to streamline content creation.
Key Messages:
· User Solutions, INC is a trusted partner for manufacturing companies, offering software solutions that streamline operations and manage inventory effectively.
· We are committed to innovation, with exciting new products on the horizon.
· Our social media platforms are the go-to source for industry insights, best practices, and software updates.
· Connect with us to join a thriving community of manufacturing professionals
· Visuals: We will create new images showcasing testimonials and partners UserSolutions has worked with throughout the years. We will use Twitter as the main platform for our postings to gain new customers; we can continue to build there because it already has the highest following. We can use a cloud checkmark iconography as it represents software safety and security.
1
Creative Brief
· Project Details: We will focus on weekly performance and have a budget of 1k monthly. The new software will be coming out in quarter one of 2024.
· Project Team: (List client team members and their contact information.)
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CreativeBriefAdAgency1.docx.pdf
Background Summary: Our client is User Solutions, INC., which specializes in providing
software for manufacturing companies needing to keep their business organized and have their
inventory in order. The company has been in business for over 25 years and has stood the test of
time, but with a lack of social media presence, the company is missing out on potential clients.
Overview: We will work on creating a larger social media presence
o promote current products offered and soon-to-come products as well. The main issue currently
is the need for more engagement on social media accounts, which our creative team can assist
with by creating templates and pre-made social media postings. There are manufacturing groups
on LinkedIn that will provide us with an opening for product promotions as SaaS.
Drivers:
Audience:
Competitors: The competition at the moment has more up-to-date social media profiles and
moreasier way to reach out
Tone:
Message: Our primary objective is to build a strong social media presence for User Solutions,
INC., encompassing the promotion of current product offerings, creating excitement around
upcoming releases, and fostering engagement with potential clients across various social media
platforms.
To accomplish these goals, we will implement a multifaceted approach. Our creative team will
craft engaging content made to User Solutions, INC.'s target audience, featuring visually
captivating graphics, informative articles, and engaging videos that highlight the benefits of the
company's software solutions. We will also develop adaptable social media templates to maintain
a consistent and professional brand image, alongside a library of pre-made social media posts,
covering a range of topics from product features to industry insights, to streamline content
creation.
Key Messages:
● User Solutions, INC is a trusted partner for manufacturing companies, offering software
solutions that streamline operations and manage inventory effectively.
● We are committed to innovation, with exciting new products on the horizon.
● Our social media platforms are the go-to source for industry insights, best practices, and
software updates.
● Connect with us to join a thriving community of manufacturing professionals
Visuals: Our visual strategy includes eye-catching graphics, engaging product videos, branded
social media templates, and imagery from the manufacturing world. These visuals will showcase
User Solutions, INC.'s software benefits and generate excitement, while previews of upcoming
releases will keep the audience anticipating more.
● Eye-catching graphics and infographics illustrating the benefits of User Solutions, INC.'s
software.
● Engaging videos showcasing product demonstrations and success stories.
● Professional, branded social media templates to maintain a consistent visual identity.
● Imagery portraying the manufacturing industry, such as factories, production lines, and
inventory management systems.
● Screenshots and previews of upcoming software releases to generate anticipation.
Creative Brief
● Background Summary: (Who is the client? What is the product or service? What are
their
● strengths and weaknesses? What does this client value?)
● Overview: (What are we creating and why? What key business challenges face this client
● that our creativity can help them with? Are there any emerging ideas and trends to
● consider?)
● Drivers: (What are we trying to achieve? What thought, feeling, or action can we bring
to life? What kind of changes in image (visual/verbal) support these goals? How will our
● success be measured?)
○ o (List the top three objectives.)
○ o For example: To persuade Millennials because it...
●
● Audience: (Who are we designing for? What insights do we have about them? What will
● make the client’s product/service/company more appealing to them?)
○ o Demographics: List gender and age first with standard media age breaks.
○ o Psychographics on the audience: Why do they do what they do; What do they
○ believe in?; What motivates them?
○ o Geographics: should be last.
● Competitors: (Who is the competition? What differentiates the client’s product/service/
● company from them? Why/how are they really better (or not) than our client?)
● Tone: (How should we be communicating about the client’s product/service/company?
● What adjectives describe the desired feeling, personality, or approach?)
● Message: (What are we saying with this piece exactly? How can the client back that up?
● What do we want audiences to take away and say to others? What is the consumer
● benefit?)
● Visuals: (Are we developing new images or picking up existing ones? If we are creating
● them, who, what, where are we shooting? And why? Should we consider illustrations
● and/or charts? What type of thematic iconography makes sense and is appealing for this
● project?)
○ o (Current design elements that should impact our thinking: type, color,
○ media/format, motion/animation, and functionality.)
● Project Details: (Provide format parameters, limitations and restrictions, delivery media:
● physical or screen-based? Requested schedule for this project? Budget?)
○ o (List the deliverables for this project.)
● Project Team: (List client team members and their contact information.)
SWOT ANALYSIS:
Strengths:
● The company has been established for over 25
years strong.
● The company offers award-winning software.
● Simplicity of use for companies using services.
● The software allows for multi-users for company-
wide operations.
● Affordability in product offerings.
● There are various product options for
companies/people to choose from.
● Strong partnership with eight other companies.
Weaknesses:
● Less than 36 followers on LinkedIn with only
one post made.
● The website needs updating to keep up with up-
to-date competitors.
● There is no promotional pricing for popular
services.
● More news of a new updated platform and
release date needs to be.
● Facebook has 36 followers, with a need for
more public engagement.
● No advertising templates are being used.
● Social media icons on the webpage are non-
operational.
Opportunities:
● Twitter has a strong following of over 700 users
and can be leveraged for more potential clients.
● Social media icons on the webpage can be a
good source to learn more about services.
● Manufacturing services are set to grow by more
than 12% by 2028, leading to more potential
customers.
● Video testimonials of success stories.
● Promotion of new service products.
Threats:
● Freelancers who offer and promote the same
services.
● Tactic by Waterloo and the services they offer.
● Lack of exposure allows for new upstart
companies to take potential clients.
● Weak advertising presence.
Creative Briefing Questionnaire
Have anyone who can impact the project answer the following questions. This allows everyone
to
officially provide input, and aids buy-in later in the creative process. Briefings like this will help
a
designer sell their ideas and get approvals.
1. . Background Summary
● Who is the client? What is the product or service?
● What is the cost of the product/service? Is it luxury or mass market?
● What are their strengths, weaknesses, opportunities, and threats (SWOT).
● What does this client value?
● What is the client’s mission statement?
● What does this brand authentically stand for?
● What is their position on social responsibility, culture, and technology?
2. . Overview
● What is the project?
● What are we creating and why?
● Why does the client need this project?
● What key business challenges face this client?
● What’s the real opportunity here?
● Are there any emerging ideas and trends to consider?
● What is the objective of this project? (Why a logo, website, brochure, etc.?)
● What is the existing brand strategy?
● Ask the client to provide samples of the product and any existing creative work.
● How do they feel about what they already have? Why does/doesn’t it work?
● Can the client provide any research, reports, and other documents that help us
● understand their current situation?
Creative Briefing Questionnaire 1 of 4
Running a Design Business: Creative Briefs with Terry Lee Stone
3. Drivers
● What is our goal for this project? What are we trying to achieve?
● What are our top three objectives?
● What are the essential consumer, brand, and category insights?
● What thought, feeling, or action can we bring to life?
● What qualities should the project convey?
● Ask the client to provide some descriptive adjectives for the product/service/company.
● What are the marketing goals of the company? (Long and short term?)
● Describe any known opportunities for growth.
● What kind of changes in image (visual/verbal) support these goals?
● How will our success be measured?
4. . Audience
● Who are we talking to? Who are we designing for (really)?
● Ask the client to provide demographic information: who, what, where, when?
● Ask the client to provide psychographics on the audience: why do they do what they do?
What do they believe in? What motivates them?
● What do they think of the client?
● What will make the client’s product/service/company more appealing to them?
● Why should they care about this brand?
● What inspires, motivates, interests, and amuses this target audience?
● Who are they talking to? How can we help to connect better with their community?
● What causes buzz in their world?
● What competes for their attention?
● Are there any recent changes in the customer?
● What questions do the customers frequently ask (about the company, product, creative,
etc.)?
Creative Briefing Questionnaire 2 of 4
Running a Design Business: Creative Briefs with Terry Lee Stone
5. Competitors
● Who is the competition?
● What differentiates the client’s product/service/company from them?
● Why/how are they really better (or not) than our client?
● What is the competition telling the audience that we should be telling them?
● How and where does the competition engage with the audience?
● How is the competition’s customer different from ours? Are there opportunities there?
6. Tone
● How should we be communicating about the client’s product/service/company?
● What adjectives describe the desired feeling, personality, or approach?
● Discuss with the client how content (images and words), flow of information (narrative),
● interaction (physical or virtual), and users’ behavior (pro and con) should affect mood
and style.
7. Message
● What are we saying with this piece exactly?
● How can the client back that up?
● Are the words already developed or do we need to develop them?
● What do we want audiences to take away and say to others?
8. Visuals
● Are we developing new images or picking up existing ones?
● If we are creating them, who, what, and where are we shooting? And why?
● Should we consider illustrations and/or charts?
● What type of thematic iconography makes sense and is appealing in this scenario?
● How do existing style guides and brand identity manuals affect this project?
● Discuss with the client the design elements currently being used: type, color, format,
● imagery, copy, audio, motion, functionality, etc.
Creative Briefing Questionnaire 3 of 4
Running a Design Business: Creative Briefs with Terry Lee Stone
9. Details
● Ask the client to provide a complete list of deliverables.
● Get the client to reveal any preconceived ideas they have about the design of the project.
● Discuss any format parameters, limitations, and restrictions.
● What does the client think is the best delivery media: physical or screen-based? And
why?
● Ask the client to show you the existing version of the project (if there is one). Should the
existing thing impact the new project? How?
● Is there any mandatory information which must be incorporated into our project?
● Are there any legal restrictions?
● What is the desired lifespan of this project?
● What is the requested schedule for this project?
● Are there any milestone dates (e.g. meetings) that need to be met?
● What is the requested final delivery date?
● What is the budget?
10. People
● Who are the client team members and what is their contact information?
● Who are we reporting to?
● Who exactly will approve this work?
● Who needs to be informed of our progress? By what means?
● Are we using existing client suppliers? What is their contact information?
● Who are the other design team members? What is their role in the project as well as their
contact information?
● Does the client have any additional comments or things they’d like to say about this
project?
