ABC Coffee House

Develop a brief Integrated Marketing Communication (IMC) for the company or product you are working on in your assignments.  

First, tell us about your company or product.  What is your unique selling proposition?  How do you distinguish your product or company from your competitors?

Now, think about how to communicate this information using the AIDA principle.  Describe your ad and promotion.  How would you vary your ad for different media platforms?  How would you vary the schedule to air it for maximum coverage with minimal expense?