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  • First, tell us about your company or product. What is your unique selling proposition? How do you distinguish your product or company from your competitors?
  • Now, think about how to communicate this information using the AIDA principle. Describe your ad and promotion.

 

  • How would you vary your ad for different media platforms? How would you vary the schedule to air it for maximum coverage with minimal expense?
    • 11 years ago
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