A&F - Part I

1. Find details to complete the crisis timeline (see attached). Case study also attached

 2. Why did Jeffries's comments trigger such a large response? (Hint: To answer this question, think about 1) the content of Jeffries's comment itself and 2) the role social media plays.)

3. What were the negative consequences for Abercrombie&Fitch?  

 Copy the question first and then provide your short answer.