A&F - Part I
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AFCrisisTimelineTable_S-2.docxQuestion 1: Find details to complete the crisis timeline below.
Crisis Timeline:
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January, 2006 |
Salon.com interviewed Abercrombie & Fitch CEO Mike Jeffries and Jeffries stated that the company featured certain types of "good-looking people". |
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May 3, 2013 |
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May 9, 2013 |
1. 2. Huffington Post published an open letter from a mother about her rejection of the brand’s values and what this meant to her daughters. 3. 4. Major news organizations began to take notice. |
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May 13, 2013 |
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May 14, 2013 |
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May 15, 2013 |
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May 17, 2013 |
Comedians and Ellen DeGeneres and Jimmy Kimmel both addressed the controversy on their shows. |
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May 19, 2013 |
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Three weeks after #FitchTheHomeless was released |
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