A Launch Marketing Plan for a High Street Brand that has to have international appeal. 

As a high street brand I choose "topshop", to launch their first ever house furniture section. There is an explanation about what to do about it in the further explanation.You work as a marketing executive for an agency which specialises in developing marketing plans for fashion companies. In this role you have been asked to develop a 6 months marketing to launch:

the first new product range for a HIGH STREET BRAND or RETAILER of your choice ( new product development for a range not developed from the brand yet) 

OR 

to launch a new concept store in London/Paris for a HIGH STREET BRAND or RETAILER

Structure of the assignment 3000 words

Executive summary

Introduction

Methodology of research applied

The brand/ retailer selected: overview  

( selection of the brand or retailer by week 3 communicated to Sennait)

Strategic Audit 

1Macro

2Micro:  a. performance analysis

           b. supply chain brand or retailer

                 c. customer/ customer perception

                 d. competitor analysis

1SWOT and strategic option

2Marketing strategy: AIMS and Objectives 

(definition of aims and objectives of the MARKETING STRATEGY by week 4 with Sennait )

1STP 

2Marketing MIX ( product, pricing, place, promotion)

3Marketing action plan – budget and timeline

4Evaluation

5References