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costingreadyreckoner2.xlsx
Week16seminarfindinganice2.pptx
Week15introtobusinessplanning2.pptx
FMAN3002businessplanbrief202320242.docx
Salesforecastingandgraphsforstudents112.xlsx
Week16introtobusinessplanning2.pptx
Opencostingtemplate62.xlsx

costingreadyreckoner2.xlsx

            Sheet1

                        Costing Ready Reckoner 	
                        	
                        Fabric ready Reckoner	
                        Price per m US$
                    
                        From	
                        To
                    
                        Tshirt	
                        	
                        Jeans /Trousers	
                        	
                        Trs /Dress	
                        	
                        Jackets	
                        	
                        Denim 
                    
                        Kids	
                        Adults	
                        Kids	
                        Adults	
                        Kids	
                        Adults	
                        Kids	
                        Adults	
                        	
                        Single jersey cotton
                    
                        Prices in US cents	
                        	
                        Cotton /poly jersey
                    
                        Thread	
                        0.03	
                        0.05	
                        0.08	
                        0.1	
                        0.08	
                        0.1	
                        0.1	
                        0.15	
                        	
                        240g Brush / loop back sweat
                    
                        Zips - per zip	
                        X	
                        X	
                        0.25	
                        0.5	
                        0.25	
                        0.5	
                        0.5	
                        0.75	
                        	
                        Poplin (shirting)
                    
                        Buttons - per button	
                        X	
                        X	
                        0.05 - metal button	
                        0.07 metal button	
                        0.02	
                        0.04	
                        0.04	
                        0.07	
                        	
                        woven polyester
                    
                        metal  studs  -  per stud	
                        X	
                        X	
                        0.05	
                        0.06	
                        X	
                        X	
                        0.05	
                        0.06	
                        	
                        cotton twill 
                    
                        Drawcords/ ribbon	
                        X	
                        X	
                        X	
                        X	
                        0.1	
                        0.15	
                        0.15	
                        0.2	
                        	
                        upcharge for organic cotton
                    
                        POS polybag	
                        0.05	
                        0.07	
                        0.1	
                        0.12	
                        0.1	
                        0.12	
                        0.12	
                        0.15	
                        	
                        Upcharge for recycled polyester
                    
                        Washing	
                        X	
                        X	
                        0.2	
                        0.3	
                        X	
                        X	
                        X	
                        X	
                        	
                        Upcharge for digital printing
                    
                        Laser print
                    
                        Placement print	
                        0.25	
                        0.3	
                        X	
                        X	
                        X	
                        X	
                        X	
                        X
                    
                        Emb/ emellishment	
                        0.15	
                        0.2	
                        X	
                        X	
                        0.3	
                        0.5	
                        X	
                        X
                    
                        care labels/ garment labels	
                        0.03	
                        0.05	
                        0.03	
                        0.05	
                        0.03	
                        0.05	
                        0.05	
                        0.07

Week16seminarfindinganice2.pptx

FMAN3002

FASHION BUSINESS ENTREPRENEURSHIP

Week 16

Seminar

Abbie Swinfield

CONTENT

LEARNING OUTCOME:

Understood the term niche and what it means in terms of product design

Recognise Niche Fashion businesses

How and where to begin to formulate ideas

Idea screening

Designing Primary research

:NICHE:

What do we mean by niche?

WHY?

In today’s competitive market place, it is important to separate yourself from the pack by creating a niche- a gap.

By offering something that no one else has, and focusing on a specific or select market, you are able to differentiate yourself from the competition, and generate a loyal customer base and following.

Rule number one: know your niche

WHAT?

It can be a small, specialized market for a particular product or service or a subset of a larger market, with its own specialities. eg. Yogawear for expectant mothers, a cookbook for vegans or waterproof coats for dogs

Customers in a niche market can be seen as a subset of a larger group of customers, but those who have very specific requirements and desires for the products they purchase.

If you are able to solve a customers problem, they are more likely to remain loyal to your brand.

:NICHE:

What fashion businesses are niche? Work in pairs and come up with 3 examples of niche businesses.

IDEAS

It could be a product based solution to a painful or embarrassing problem or addressing wider global issues or demand. This will give you an instant capture clientele, seeking wider access to the product and ease of purchase

In terms of fashion business it could be a bag designed for Diabetic women, or waterproofs made out of recycled tents for festival goers.

IDEAS

https:// youtu.be / Rj5CT1scV3w

Rent the Runway one of many competitors in the sharing economy.

Based on a subscription model

They opened their first store in 2015

Q - What are the positives and negatives of this business model? What is the key to their success?

DISABILITY SPORTSWEAR – think about the rise in interest in the Paralympics, Invictus Games etc, Tommy Adapt for wheelchair users

INCLUSIVE SPORTWEAR – such as the Nike Pro-Hijab

IDEAS

Where next?

Think about areas that may interest you. what matters to you as a member of society? What unique experiences can you draw upon to improve the fashion business world in these areas?

Rise of athleisure and loungewear

Sustainable products – leather alternatives

Medical / problem solving

Wearable technology

Info Graphic: Ellen MacArthur Foundation

RESEARCH

Library Catalogues

Databases

Journal Articles

Books

Market Research

RESEARCH

https://library.dmu.ac.uk/fash

RESEARCH

Idea screening – social media research

RESEARCH

Feasibility testing – questionnaire

MS Forms or Google forms are best

If you wish to use this questionnaire as a template, the link is here: https://forms.office.com/Pages/ ShareFormPage.aspx ?id=48B4T1DS3027HBXTFFaXzCtrj69yQepLs3ncDv3aD59UOE5TVkpDRDdSTzdWNU5VVjEyVUJJODhBRC4u& sharetoken =m4Uc3WkhzjsueDIihHBJ

Have a go at answering my vegan biker jacket questionnaire (link below or scan QR code)

https://forms.office.com/Pages/ ResponsePage.aspx ?id=48B4T1DS3027HBXTFFaXzCtrj69yQepLs3ncDv3aD59UOE5TVkpDRDdSTzdWNU5VVjEyVUJJODhBRC4u

INSPIRATION

Business of Fashion

https://www.youtube.com/watch?v=joq3EogFDwE&list=PL6DX41bIJmgul_eE7McoxMYCHOa6fBDvZ&index=24

The fashion industry is exploring ways to incorporate recent advances in biotechnology

TED Talk

https://www.youtube.com/watch?v=rzbXht7MJVM

Jonathan Bell gives step-by-step advice on how to create a lasting brand name.

GYMSHARK

https://www.youtube.com/watch?v=MpftE7RwQnM&feature=youtu.be

The story of how it started

TASK

ACTIVITY:

Think about fashion brands which are ‘niche’

Develop a customer persona for that niche

How well does the brand cater for their customer?

:QUESTIONS:

image1.png

image2.jpeg

image3.jpeg

image4.jpeg

image5.png

image6.png

image7.png

image8.png

image9.jpeg

image10.png

image11.png

image12.png

image13.png

image14.png

costingreadyreckoner2.xlsx

            Sheet1

                        Costing Ready Reckoner 	
                        	
                        Fabric ready Reckoner	
                        Price per m US$
                    
                        From	
                        To
                    
                        Tshirt	
                        	
                        Jeans /Trousers	
                        	
                        Trs /Dress	
                        	
                        Jackets	
                        	
                        Denim 
                    
                        Kids	
                        Adults	
                        Kids	
                        Adults	
                        Kids	
                        Adults	
                        Kids	
                        Adults	
                        	
                        Single jersey cotton
                    
                        Prices in US cents	
                        	
                        Cotton /poly jersey
                    
                        Thread	
                        0.03	
                        0.05	
                        0.08	
                        0.1	
                        0.08	
                        0.1	
                        0.1	
                        0.15	
                        	
                        240g Brush / loop back sweat
                    
                        Zips - per zip	
                        X	
                        X	
                        0.25	
                        0.5	
                        0.25	
                        0.5	
                        0.5	
                        0.75	
                        	
                        Poplin (shirting)
                    
                        Buttons - per button	
                        X	
                        X	
                        0.05 - metal button	
                        0.07 metal button	
                        0.02	
                        0.04	
                        0.04	
                        0.07	
                        	
                        woven polyester
                    
                        metal  studs  -  per stud	
                        X	
                        X	
                        0.05	
                        0.06	
                        X	
                        X	
                        0.05	
                        0.06	
                        	
                        cotton twill 
                    
                        Drawcords/ ribbon	
                        X	
                        X	
                        X	
                        X	
                        0.1	
                        0.15	
                        0.15	
                        0.2	
                        	
                        upcharge for organic cotton
                    
                        POS polybag	
                        0.05	
                        0.07	
                        0.1	
                        0.12	
                        0.1	
                        0.12	
                        0.12	
                        0.15	
                        	
                        Upcharge for recycled polyester
                    
                        Washing	
                        X	
                        X	
                        0.2	
                        0.3	
                        X	
                        X	
                        X	
                        X	
                        	
                        Upcharge for digital printing
                    
                        Laser print
                    
                        Placement print	
                        0.25	
                        0.3	
                        X	
                        X	
                        X	
                        X	
                        X	
                        X
                    
                        Emb/ emellishment	
                        0.15	
                        0.2	
                        X	
                        X	
                        0.3	
                        0.5	
                        X	
                        X
                    
                        care labels/ garment labels	
                        0.03	
                        0.05	
                        0.03	
                        0.05	
                        0.03	
                        0.05	
                        0.05	
                        0.07

Week16seminarfindinganice2.pptx

FMAN3002

FASHION BUSINESS ENTREPRENEURSHIP

Week 16

Seminar

Abbie Swinfield

CONTENT

LEARNING OUTCOME:

Understood the term niche and what it means in terms of product design

Recognise Niche Fashion businesses

How and where to begin to formulate ideas

Idea screening

Designing Primary research

:NICHE:

What do we mean by niche?

WHY?

In today’s competitive market place, it is important to separate yourself from the pack by creating a niche- a gap.

By offering something that no one else has, and focusing on a specific or select market, you are able to differentiate yourself from the competition, and generate a loyal customer base and following.

Rule number one: know your niche

WHAT?

Customers in a niche market can be seen as a subset of a larger group of customers, but those who have very specific requirements and desires for the products they purchase.

If you are able to solve a customers problem, they are more likely to remain loyal to your brand.

:NICHE:

What fashion businesses are niche? Work in pairs and come up with 3 examples of niche businesses.

IDEAS

In terms of fashion business it could be a bag designed for Diabetic women, or waterproofs made out of recycled tents for festival goers.

IDEAS

https:// youtu.be / Rj5CT1scV3w

Rent the Runway one of many competitors in the sharing economy.

Based on a subscription model

They opened their first store in 2015

Q - What are the positives and negatives of this business model? What is the key to their success?

DISABILITY SPORTSWEAR – think about the rise in interest in the Paralympics, Invictus Games etc, Tommy Adapt for wheelchair users

INCLUSIVE SPORTWEAR – such as the Nike Pro-Hijab

IDEAS

Where next?

Think about areas that may interest you. what matters to you as a member of society? What unique experiences can you draw upon to improve the fashion business world in these areas?

Rise of athleisure and loungewear

Sustainable products – leather alternatives

Medical / problem solving

Wearable technology

Info Graphic: Ellen MacArthur Foundation

RESEARCH

Library Catalogues

Databases

Journal Articles

Books

Market Research

RESEARCH

https://library.dmu.ac.uk/fash

RESEARCH

Idea screening – social media research

RESEARCH

Feasibility testing – questionnaire

MS Forms or Google forms are best

Have a go at answering my vegan biker jacket questionnaire (link below or scan QR code)

https://forms.office.com/Pages/ ResponsePage.aspx ?id=48B4T1DS3027HBXTFFaXzCtrj69yQepLs3ncDv3aD59UOE5TVkpDRDdSTzdWNU5VVjEyVUJJODhBRC4u

INSPIRATION

Business of Fashion

https://www.youtube.com/watch?v=joq3EogFDwE&list=PL6DX41bIJmgul_eE7McoxMYCHOa6fBDvZ&index=24

The fashion industry is exploring ways to incorporate recent advances in biotechnology

TED Talk

https://www.youtube.com/watch?v=rzbXht7MJVM

Jonathan Bell gives step-by-step advice on how to create a lasting brand name.

GYMSHARK

https://www.youtube.com/watch?v=MpftE7RwQnM&feature=youtu.be

The story of how it started

TASK

ACTIVITY:

Think about fashion brands which are ‘niche’

Develop a customer persona for that niche

How well does the brand cater for their customer?

:QUESTIONS:

image1.png

image2.jpeg

image3.jpeg

image4.jpeg

image5.png

image6.png

image7.png

image8.png

image9.jpeg

image10.png

image11.png

image12.png

image13.png

image14.png

costingreadyreckoner2.xlsx

            Sheet1

                        Costing Ready Reckoner 	
                        	
                        Fabric ready Reckoner	
                        Price per m US$
                    
                        From	
                        To
                    
                        Tshirt	
                        	
                        Jeans /Trousers	
                        	
                        Trs /Dress	
                        	
                        Jackets	
                        	
                        Denim 
                    
                        Kids	
                        Adults	
                        Kids	
                        Adults	
                        Kids	
                        Adults	
                        Kids	
                        Adults	
                        	
                        Single jersey cotton
                    
                        Prices in US cents	
                        	
                        Cotton /poly jersey
                    
                        Thread	
                        0.03	
                        0.05	
                        0.08	
                        0.1	
                        0.08	
                        0.1	
                        0.1	
                        0.15	
                        	
                        240g Brush / loop back sweat
                    
                        Zips - per zip	
                        X	
                        X	
                        0.25	
                        0.5	
                        0.25	
                        0.5	
                        0.5	
                        0.75	
                        	
                        Poplin (shirting)
                    
                        Buttons - per button	
                        X	
                        X	
                        0.05 - metal button	
                        0.07 metal button	
                        0.02	
                        0.04	
                        0.04	
                        0.07	
                        	
                        woven polyester
                    
                        metal  studs  -  per stud	
                        X	
                        X	
                        0.05	
                        0.06	
                        X	
                        X	
                        0.05	
                        0.06	
                        	
                        cotton twill 
                    
                        Drawcords/ ribbon	
                        X	
                        X	
                        X	
                        X	
                        0.1	
                        0.15	
                        0.15	
                        0.2	
                        	
                        upcharge for organic cotton
                    
                        POS polybag	
                        0.05	
                        0.07	
                        0.1	
                        0.12	
                        0.1	
                        0.12	
                        0.12	
                        0.15	
                        	
                        Upcharge for recycled polyester
                    
                        Washing	
                        X	
                        X	
                        0.2	
                        0.3	
                        X	
                        X	
                        X	
                        X	
                        	
                        Upcharge for digital printing
                    
                        Laser print
                    
                        Placement print	
                        0.25	
                        0.3	
                        X	
                        X	
                        X	
                        X	
                        X	
                        X
                    
                        Emb/ emellishment	
                        0.15	
                        0.2	
                        X	
                        X	
                        0.3	
                        0.5	
                        X	
                        X
                    
                        care labels/ garment labels	
                        0.03	
                        0.05	
                        0.03	
                        0.05	
                        0.03	
                        0.05	
                        0.05	
                        0.07

Week16seminarfindinganice2.pptx

FMAN3002

FASHION BUSINESS ENTREPRENEURSHIP

Week 16

Seminar

Abbie Swinfield

CONTENT

LEARNING OUTCOME:

Understood the term niche and what it means in terms of product design

Recognise Niche Fashion businesses

How and where to begin to formulate ideas

Idea screening

Designing Primary research

:NICHE:

What do we mean by niche?

WHY?

In today’s competitive market place, it is important to separate yourself from the pack by creating a niche- a gap.

By offering something that no one else has, and focusing on a specific or select market, you are able to differentiate yourself from the competition, and generate a loyal customer base and following.

Rule number one: know your niche

WHAT?

Customers in a niche market can be seen as a subset of a larger group of customers, but those who have very specific requirements and desires for the products they purchase.

If you are able to solve a customers problem, they are more likely to remain loyal to your brand.

:NICHE:

What fashion businesses are niche? Work in pairs and come up with 3 examples of niche businesses.

IDEAS

In terms of fashion business it could be a bag designed for Diabetic women, or waterproofs made out of recycled tents for festival goers.

IDEAS

https:// youtu.be / Rj5CT1scV3w

Rent the Runway one of many competitors in the sharing economy.

Based on a subscription model

They opened their first store in 2015

Q - What are the positives and negatives of this business model? What is the key to their success?

DISABILITY SPORTSWEAR – think about the rise in interest in the Paralympics, Invictus Games etc, Tommy Adapt for wheelchair users

INCLUSIVE SPORTWEAR – such as the Nike Pro-Hijab

IDEAS

Where next?

Think about areas that may interest you. what matters to you as a member of society? What unique experiences can you draw upon to improve the fashion business world in these areas?

Rise of athleisure and loungewear

Sustainable products – leather alternatives

Medical / problem solving

Wearable technology

Info Graphic: Ellen MacArthur Foundation

RESEARCH

Library Catalogues

Databases

Journal Articles

Books

Market Research

RESEARCH

https://library.dmu.ac.uk/fash

RESEARCH

Idea screening – social media research

RESEARCH

Feasibility testing – questionnaire

MS Forms or Google forms are best

Have a go at answering my vegan biker jacket questionnaire (link below or scan QR code)

https://forms.office.com/Pages/ ResponsePage.aspx ?id=48B4T1DS3027HBXTFFaXzCtrj69yQepLs3ncDv3aD59UOE5TVkpDRDdSTzdWNU5VVjEyVUJJODhBRC4u

INSPIRATION

Business of Fashion

https://www.youtube.com/watch?v=joq3EogFDwE&list=PL6DX41bIJmgul_eE7McoxMYCHOa6fBDvZ&index=24

The fashion industry is exploring ways to incorporate recent advances in biotechnology

TED Talk

https://www.youtube.com/watch?v=rzbXht7MJVM

Jonathan Bell gives step-by-step advice on how to create a lasting brand name.

GYMSHARK

https://www.youtube.com/watch?v=MpftE7RwQnM&feature=youtu.be

The story of how it started

TASK

ACTIVITY:

Think about fashion brands which are ‘niche’

Develop a customer persona for that niche

How well does the brand cater for their customer?

:QUESTIONS:

image1.png

image2.jpeg

image3.jpeg

image4.jpeg

image5.png

image6.png

image7.png

image8.png

image9.jpeg

image10.png

image11.png

image12.png

image13.png

image14.png

other Questions(10)

Costing Ready Reckoner									Fabric ready Reckoner	Price per m US$
										From	To
	Tshirt		Jeans /Trousers		Trs /Dress		Jackets		Denim
	Kids	Adults	Kids	Adults	Kids	Adults	Kids	Adults	Single jersey cotton
	Prices in US cents								Cotton /poly jersey
Thread	0.03	0.05	0.08	0.1	0.08	0.1	0.1	0.15	240g Brush / loop back sweat
Zips - per zip	X	X	0.25	0.5	0.25	0.5	0.5	0.75	Poplin (shirting)
Buttons - per button	X	X	0.05 - metal button	0.07 metal button	0.02	0.04	0.04	0.07	woven polyester
metal studs - per stud	X	X	0.05	0.06	X	X	0.05	0.06	cotton twill
Drawcords/ ribbon	X	X	X	X	0.1	0.15	0.15	0.2	upcharge for organic cotton
POS polybag	0.05	0.07	0.1	0.12	0.1	0.12	0.12	0.15	Upcharge for recycled polyester
Washing	X	X	0.2	0.3	X	X	X	X	Upcharge for digital printing
Laser print
Placement print	0.25	0.3	X	X	X	X	X	X
Emb/ emellishment	0.15	0.2	X	X	0.3	0.5	X	X
care labels/ garment labels	0.03	0.05	0.03	0.05	0.03	0.05	0.05	0.07