2 page paper

Marketing in Action Case Study: Case studies are attached

. 

Brief summary of the case and then answer the following questions: 2-page written case analysis paper (12 point font, double

spaced). Just need 3 cited references.

Chapter 9: BMW (5 th paper)

1. How does BMW segment its consumers?  Why does this work for BMW?

2. What does BMW do well to market to each segment group?  Where could it improve its marketing

strategy?

3. Should BMW ever change its tagline, “The Ultimate Driving Machine”? Why or why not?