2 PAGE ESSAY!
IF POSSIBLE I NEED THIS ASSIGNMENT TONIGHT! PLEASE
Rue 21 is a successful specialty retailer selling value fashion items and accessories to its target market of young men and women. The company attributes its success to its location strategy, which enables Rue 21 to take advantage of a variety of location types. Review and visit the Rue 21 website for the most up-to-date information about this retailer. In a two-page essay, evaluate Rue 21's location strategy. Be sure to discuss this in depth, citing sources to support your position. Your essay should have scholarly resources. Your essay should include the following information:
- Evaluate the pros and cons to Rue 21 of each location type: strip center, regional mall, and outlet center.
- Should Rue 21 expand beyond the United States? Explain the complexities of doing so.
**for addition information please view attachment.
WEBSITE https://www.rue21.com/store/
8 years ago
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