2 PAGE ESSAY!

MKT 222: Case Study Guidelines and Rubric Overview: There are three graded case studies in this course. All are designed to allow you to apply retail marketing skills to a real-world situation. Detailed instructions for each case study assignment are provided in each respective module. Summaries of the case studies are as follows:

• Abercrombie & Fitch (Module Three) The first case study allows you to apply knowledge you have gained about various types of consumer behavior. In this case study, you will be exploring the SWOT analysis process.

• Rue 21’s Location Strategy (Module Four)

This case study allows you to apply knowledge you have gained about retail site location and selection strategy by analyzing Rue 21, a popular clothier for young adults.

• Cheap Chic From Forever 21 (Module Six)

This case study allows you to apply merchandise planning and management concepts learned throughout the module, particularly from a controversy surrounding the Forever 21 expansion strategy.

Requirements of Submission: The case studies must follow these guidelines: approximately two pages in length, double spaced, 12-point Times New Roman font, one-inch margins, and APA-style citations.

Critical Elements Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value Main Elements Includes all of the main elements

and requirements and cites multiple examples to illustrate each element

Includes most of the main elements and requirements and cites many examples to illustrate each element

Includes some of the main elements and requirements

Does not include any of the main elements and requirements

30

Inquiry and Analysis Provides in-depth analysis that demonstrates complete understanding of multiple concepts

Provides in-depth analysis that demonstrates complete understanding of some concepts

Provides in-depth analysis that demonstrates complete understanding of minimal concepts

Does not provide in-depth analysis

20

Critical Thinking Draws insightful conclusions that are thoroughly defended with evidence and examples

Draws informed conclusions that are justified with evidence

Draws logical conclusions but does not defend with evidence

Does not draw logical conclusions

20

Research Incorporates many scholarly resources effectively that reflect depth and breadth of research

Incorporates some scholarly resources effectively that reflect depth and breadth of research

Incorporates very few scholarly resources that reflect depth and breadth of research

Does not incorporate scholarly resources that reflect depth and breadth of research

20

Writing (Mechanics/

Citations)

No errors related to organization, grammar and style, and citations

Minor errors related to organization, grammar and style, and citations

Some errors related to organization, grammar and style, and citations

Major errors related to organization, grammar and style, and citations

10

Earned Total 100%