2 discussion questions ... needed tomorrow ... no intro or conclusion needed just please address all topics in a few sentences

Please respond to the following: "Market Expansion and Drivers Management"

• -Interpret the importance of continually pursuing opportunities for growth within the health care marketplace, and identify expansion opportunities available to health care institutions through the use of Igor Ansoff’s Product-Market Expansion Grid. Provide support for your response.
• 
  
• -Assess the critical pursuit of identity management and its role in helping health care entities build strong, recognizable brands. Provide at least two (2) specific examples of identity initiatives within a health care organization.