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Write 3-6 pages APA formatted paper addressing the following questions (and include at least six [6] peer-reviewed sources). Provide examples.
- What skills and traits have been found to be relatively good predictors of success for business-to-business institutional sales?
- What skills and traits have been found to be relatively good predictors of success for jobs involving the sale of services?
- Compare the salesperson characteristics most important in trade selling versus missionary selling.
- Compare the salesperson characteristics most important in technical selling versus new business selling.
- Respond to the statement, “Good salespeople are born not made.”
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