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Building an Idea Factory  


Based upon the information in this unit's readings, post answers for the following:


 •Which companies in these examples appear to be the best pursuers of incremental innovation? Also, of breakthrough innovation? Does one approach seem to work better than the other? 


•How well would Apple's approach work at Toyota? How well would Toyota 's CCC21 approach work at Apple?  


Your post should be substantive and logical to the topic. 


Read the Discussion Participation Scoring Guide to learn the discussion participation requirements of this course. In addition, post your work in the text box, not as an attached file.  


Resources Website


Building an Idea Factory. 


Hof, R. D., Burrows, P., Hamm, S., Brady, D., & Rowley, I. (2004). Building an idea factory. Business Week, (3903), 194–200.

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