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Question 1

Part 1

Are all customers the same? What are some of the ways they can be segmented? (Please provide at least 4 examples with explanations of each)

Part 2

How can an organization be a customer? Who do they buy from and what does that relationship look like? 

Question 2

Part 1

How should a brand/company approach new opportunity in a foriegn country? What are some of the first steps they should take?

Part 2

What is the 5 step Marketing Research Approach? (Please explain steps) Why is it important? Can small businesses afford it?