- Getting Started with Marketing Research

A new batch of summer interns just started with the firm this week. As part of their orientation, you were asked to prepare a presentation.

To complete this assignment, do the following in a minimum of 8 PowerPoint slides excluding the title slide:

1. Summarize the steps of the marketing research process.
2. Explain who is involved in the process (for example, marketing manager, research analyst, outside research suppliers, etc.) and how those individuals work together.
3. Discuss the value of marketing research in helping managers make informed decisions.
4. Describe the limitations of marketing research.

In the Notes section of each slide, provide details as if you were actually presenting the slide to an audience.

Visit the MAR3250 Course Guide for course project assistance, including PowerPoint development information.

Submit your completed assignment by following the directions linked below. Please check the Course Calendar for specific due dates.

Save your assignment as a Microsoft PowerPoint document. (Mac users, please remember to append the ".pptx" extension to the filename.) The name of the file should be your first initial and last name, followed by an underscore and the name of the assignment, and an underscore and the date. An example is shown below: