Running_aa Head:_aa DEVELOPING_aa ADVOCACY_aa CAMPAIGN_aa aa_aa aa_a aa_aa aa_ aa_aa aa_aa _aa aa_aa
_aa aa_aa aa_a aa_aa aa_ aa_aa aa_aa _aa aa_aa a _aa aa_aa _aa aa_aa aa_ aa_aa aa_ aa_aa aa_a aa_aa aa_ aa_aa aa_aa aa_aa aa_aa aa_ aa_aa aa_aa _aa aa_aa _aa aa_aa _aa aa_aa aa_ aa_aa
_aa aa_aa aa_a aa_aa aa_ aa_aa 1
Developing_aa an_aa Advocacy_aa Campaign
Walden_aa Univerity
DEVELOPING_aa ADVOCACY_aa CAMPAIGN_aa aa_aa aa_aa _aa aa_aa _aa aa_aa aa_aa _aa aa_ aa_aa aa_aa _aa aa_aa aa_aa _aa
_aa aa_aa aa_aa _aa aa_aa aa_aa _aa aa_aa _aa aa_a aa_aa aa_aa aa_aa _aa aa_aa _aa aa_aa _aa aa_aa aa_aa _aa aa_aa aa_aa aa_aa _aa aa_aa _aa aa_ aa_aa aa_aa aa_aa _aa aa_aa aa_aa
_aa aa_aa aa_aa _aa aa_aa aa_aa _aa aa_aa _aa aa_a aa_aa aa_aa aa_aa _aa aa_aa _aa aa_aa _aa aa_aa aa_aa _aa aa_aa aa_aa aa_aa _aa aa_aa _aa aa_ aa_aa aa_aa aa_aa _aa aa_aa _aa
_aa aa_aa 2
Developing_aa an_aa Advocacy_aa Campaign
The_aa burden_aa of_aa diabetes_aa is_a rapidly_aa increasing_aa as_aa hundreds_aa of_aa
millions_aa battle_aa with_aa the_ chronic_aa disease,_aa making_aa it_aa a_aa leading_aa cause_aa of_aa
death_aa globally._aa Its_aa occurrence_aa brings_aa with_ it_aa a_a heavy_aa burden_aa borne_a by_aa
the_aa patient,_aa society,_a and_aa economy_aa when _a battling_aa related_aa complications,_aa
mortality_aa and_aa disease_ management._aa Diabetes_aa occurs_a when_aa the_a individual’s_aa
pancreas_aa fails_aa to_a produce_aa sufficient_aa insulin,_aa or_aa the_ body_aa becomes_aa
ineffective_aa in_aa utilizing_aa the_aa insulin_ produced._aa Besides_aa the_aa common_aa type_
1_aa and_aa 2,_aa individuals_aa suffer_aa prediabetes_a alongside_aa gestational_ diabetes_aa
experienced_aa by_ expectant_aa mothers._aa The_aa Centers_aa for_aa Disease_aa Control_aa and_aa
Prevention_aa (CDC)_aa report_aa in_aa 2017_aa showed_ over_aa a_aa hundred_aa million_aa adults_aa
battling_aa diabetes_aa or_aa prediabetes_aa (CDC,_aa 2017)._aa The_aa statistics_aa confirm_aa the_aa
growing_aa health_aa problem_aa presented_aa by_aa diabetes_aa to_aa the_aa US_aa healthcare_aa
system._aa In_aa particular,_aa nine_aa percent_aa of_ the_aa US_aa population_aa is_aa a_aa victim_aa
of_aa chronic_aa disease_aa while_aa twenty-seven_aa percent_aa suffer_aa from_aa prediabetes_aa
where_aa a_aa quarter_aa of_ them_aa are_aa unaware_aa of_aa such_aa condition_ (NIDDK,_aa
2018)._aa With_aa such_aa alarming_aa figures,_aa it_ makes_aa the_aa case_aa to_aa initiate_a and_aa
run_aa advocacy_a campaigns_aa on_aa diabetes_ awareness, _ prevention, _aa and_aa its_aa
management.
Legal_aa Advocacy_aa Campaign
The_aa legal_aa advocacy_aa campaign_aa is_a used_aa to_aa campaign_aa for_aa diabetes_aa
advocacy_aa by_aa the_aa American_aa Diabetes_aa Association_aa effectively._aa aa_aa The_aa
association_aa employs_aa strategies_aa such_a as_aa education,_aa litigation,_aa negotiation,_aa
legislation,_aa and_aa creation_aa alongside_aa informative_aa statements_aa regarding_ diabetes_aa
DEVELOPING_aa ADVOCACY_aa CAMPAIGN_aa aa_aa aa_aa _aa aa_aa _aa aa_aa aa_aa _aa aa_ aa_aa aa_aa _aa aa_aa aa_aa _aa
_aa aa_aa aa_aa _aa aa_aa aa_aa _aa aa_aa _aa aa_a aa_aa aa_aa aa_aa _aa aa_aa _aa aa_aa _aa aa_aa aa_aa _aa aa_aa aa_aa aa_aa _aa aa_aa _aa aa_ aa_aa aa_aa aa_aa _aa aa_aa aa_aa
_aa aa_aa aa_aa _aa aa_aa aa_aa _aa aa_aa _aa aa_a aa_aa aa_aa aa_aa _aa aa_aa _aa aa_aa _aa aa_aa aa_aa _aa aa_aa aa_aa aa_aa _aa aa_aa _aa aa_ aa_aa aa_aa aa_aa _aa aa_aa _aa
_aa aa_aa 3
and_aa its_aa dynamics_aa (Greene,_aa 2006)._aa With_aa such_aa an_aa approach,_aa the_aa
association_aa aims_aa to_aa improve_aa the_ lives_aa of_aa people_aa living_aa with_ diabetes_aa
despite_aa them_aa facing_a discriminations._aa The_aa association_aa focuses_a on_aa school_aa
and_aa employment_aa issues_aa while_aa including_aa the_aa right_aa to_aa medical_aa care_aa in_aa
public_aa accommodation_aa places_a and_aa correctional_aa facilities._aa Seemingly,_aa the_aa
association_aa has_aa included_a legal_aa advocacy_aa in_aa its_aa budget_a allocations,_aa
strategic_aa plan,_aa and_aa its_aa staff_aa and_aa volunteer_aa networks._aa The_aa association_aa
educates_aa the_aa public_aa through_aa publishing_aa magazines,_aa journals,_aa brochures,_aa and_aa
even_aa making_aa media_a appearance_aa to_a stress_aa its _a advocacy_aa (Greene,_aa 2006)._aa
The_aa multiple_aa platforms_aa make_ the_aa advocacy_aa campaign_aa a_aa broader_aa coverage,_aa
thereby_aa making_aa it_ effective _aa by_aa reaching_aa a_aa wider_aa audience._aa aa_aa
Unite_aa for_aa Diabetes_ Campaign
Unite_aa for_aa Diabetes_aa campaign_aa uses_aa policy_ and_aa awareness_aa advocacy_aa
campaigns_aa in_aa implementing_aa diabetes_aa health_aa advocacy_aa effectively._aa The_
campaign_aa aims_aa at_aa increasing_aa support_aa advocacy,_aa increase_aa global_aa standards_aa
and_aa norms_aa on_aa effective_aa health,_aa strengthen_aa partnerships_aa and_aa interactions_aa
while_aa acting_aa as_aa a_aa health_aa service_aa orientation_a (Siegel_aa &_aa Narayan,_aa 2008)._aa
The_aa campaign_aa formulates_aa policies_aa which_aa if_aa implemented_aa improve_aa the_aa
safety_aa and_aa health_aa of_aa people_ living_aa with_aa diabetes._aa The_aa association_aa acts_aa
as_aa an_aa interest_aa group_aa in_ the_aa public_a policy_aa implementation_aa by_aa lobbying_aa
the_aa government_aa and_aa supporting_a election_aa candidates_aa who_aa share_aa the_aa same_
ideas_aa as_aa the_aa organization._aa Formed_aa by_aa Clare_aa Rosenfeld_aa in_a 2006,_aa the_aa
campaign_aa has_aa used_aa awareness _a or_aa grass-roots_aa campaign_aa as_aa an_aa instrument_
to_aa advocate_aa effectively_aa to_aa the_aa around_aa one_aa billion_ people_aa around_aa the_a
DEVELOPING_aa ADVOCACY_aa CAMPAIGN_aa aa_aa aa_aa _aa aa_aa _aa aa_aa aa_aa _aa aa_ aa_aa aa_aa _aa aa_aa aa_aa _aa
_aa aa_aa aa_aa _aa aa_aa aa_aa _aa aa_aa _aa aa_a aa_aa aa_aa aa_aa _aa aa_aa _aa aa_aa _aa aa_aa aa_aa _aa aa_aa aa_aa aa_aa _aa aa_aa _aa aa_ aa_aa aa_aa aa_aa _aa aa_aa aa_aa
_aa aa_aa aa_aa _aa aa_aa aa_aa _aa aa_aa _aa aa_a aa_aa aa_aa aa_aa _aa aa_aa _aa aa_aa _aa aa_aa aa_aa _aa aa_aa aa_aa aa_aa _aa aa_aa _aa aa_ aa_aa aa_aa aa_aa _aa aa_aa _aa
_aa aa_aa 4
world_aa (Siegel_aa &_aa Narayan, _ 2008). _aa Through _aa the _aa grass-roots _aa campaign, _aa the_aa
Unite_aa for_aa Diabetes_ campaign_aa enabled_aa increased_aa knowledge_aa about_ diabetes,_aa
its_aa prevention,_aa management,_aa awareness,_aa and_ treatment_aa around _ the_aa globe.
Attributes
Policy_aa and_aa awareness_aa advocacy_aa attributes_aa its_ effectiveness_aa to_aa
extensive_aa coverage_aa and_ consistency._aa Extensive_ coverage_aa means_aa that_ the_aa
grass-roots_aa or_aa areas_a of_aa the_aa target_ population_aa had_aa a_aa comprehensive_aa
campaign._aa The_aa purpose_aa of_aa Unite_aa for_ Diabetes_aa is_aa met_ by_aa recognizing_aa
and_aa sharing_aa diabetes_aa as_aa a_aa pandemic_aa which_aa requires_aa global_aa awareness._aa
Follow-up_aa campaigns_aa made_ through_aa the_aa media_aa help_aa maintain_aa consistent_aa
delivery_aa of_aa the_a message_aa to_aa the_aa target_aa population_aa (Siegel_aa &_aa Narayan,_aa
2008)._aa Communication_aa credibility_aa is_aa an_aa attribute_aa of_aa the_aa success_aa of_aa
effective_aa legal_aa advocacy_aa by_aa the_aa American_a Diabetes_aa Association._aa Through_aa
educating_aa lawyers_aa and_aa advocates,_aa litigation,_aa and_aa legislation_aa strategies,_aa the_aa
message_aa and_aa its_ communication_aa channel_a are_aa of_aa good_aa management_aa and_aa
structure_aa (Greene,_aa 2006)._aa
Proposed_aa Policy_aa Solution
In_aa view_aa that_aa diabetes_aa is_aa common_aa and_ that_aa its_ primary_aa cause_aa is_aa
lifestyle_aa factors_aa such_aa as_ overweight,_aa physical_aa inactivity,_aa and_a obesity,_aa it_aa
becomes_aa essential_aa to_aa have_aa a_a proposed_aa policy_aa solution_a directed_aa towards_aa
stimulating_aa appropriate_aa lifestyles._aa Studies_ conducted_aa show_aa diabetes_aa has_aa
links_aa to_aa overweight_aa due_aa to_a high_aa intake_a and_aa storage_aa of_aa sugar_aa and_aa fat_
in_aa the_aa body_aa (NIDDK,_aa 2018)._aa Also,_ the_aa lack_ of_aa physical_aa activity_aa
DEVELOPING_aa ADVOCACY_aa CAMPAIGN_aa aa_aa aa_aa _aa aa_aa _aa aa_aa aa_aa _aa aa_ aa_aa aa_aa _aa aa_aa aa_aa _aa
_aa aa_aa aa_aa _aa aa_aa aa_aa _aa aa_aa _aa aa_a aa_aa aa_aa aa_aa _aa aa_aa _aa aa_aa _aa aa_aa aa_aa _aa aa_aa aa_aa aa_aa _aa aa_aa _aa aa_ aa_aa aa_aa aa_aa _aa aa_aa aa_aa
_aa aa_aa aa_aa _aa aa_aa aa_aa _aa aa_aa _aa aa_a aa_aa aa_aa aa_aa _aa aa_aa _aa aa_aa _aa aa_aa aa_aa _aa aa_aa aa_aa aa_aa _aa aa_aa _aa aa_ aa_aa aa_aa aa_aa _aa aa_aa _aa
_aa aa_aa 5
results_aa in_aa obesity._aa This_aa awareness_aa necessitates_aa the_aa multidisciplinary_aa
approach_aa to_aa achieve_ holistic_aa well-being._aa The_aa initiative_aa will_aa involve_aa
engaging_aa nutritionists,_aa dietitians_aa alongside_a social_aa workers_aa to_aa educate_aa the_aa
community_aa on_aa taking_aa a_aa balanced_aa diet_a daily_aa by_aa ensuring_aa a_aa high _a intake_aa
of_aa fruits_aa and_aa vegetables_aa and_aa low_aa intake_aa of_aa carbohydrates_aa and_aa proteins._a
Also,_aa engaging_aa in_ physical_aa activities_aa such_aa as_aa farming,_aa running,_aa jogging,_aa
walking,_aa and_aa cardio_aa is_aa essential_aa in_aa reducing_aa fat_aa and_aa sugar_aa storage_aa in_aa
the_aa body_aa (NIDDK,_aa 2018).
Specific_aa Policy_aa Objective
With_aa the_aa proposed_aa solutions, _ specific_aa objectives_aa are_aa to_aa create_aa
awareness,_aa decrease_ the _aa new _aa cases _aa and _ create _aa a _ healthy _aa environment _aa
socially,_aa physically_aa and_aa mentally_aa for_aa diabetics_aa worldwide._aa Diabetes_aa affects_aa
the_aa social,_aa mental_aa and_aa physical_aa aspects_aa of_aa the_aa patient._aa On_aa the_aa side_
of_aa the_aa affected_aa families,_aa diabetes_aa creates_ a_aa financial_aa burden_aa on_aa the_
high_aa cost_aa of_a maintaining_aa the_aa condition._ This_aa policy_ aims_aa to_aa sensitize_aa
the_aa audience_aa on_aa prevention,_aa signs_aa and_a how_aa to_aa break_aa the_aa burden_aa cycle._aa
With_aa proper_aa control_aa of_aa sugar,_aa an_aa individual_aa can_aa prevent_aa diabetes_aa and_aa
stay_aa free_aa from_a the _a medications_aa and_aa practice_aa a_aa balanced_aa and_aa safe_aa diet_aa
(American_aa Diabetes_aa Association,_aa 2018)._aa Consequently,_aa the_aa policy_ prioritizes_aa
warning_aa people_aa on_aa improper_aa dietary_aa and_aa lifestyle_aa practices._aa Secondly,_aa it_aa
aims_aa to_aa create_aa awareness_aa on_ improper_aa control_aa of_ sugars_aa being_aa a_
contributory_aa factor_aa in_ complications_aa such_aa as _ loss_ of_aa vision,_aa memory_aa
loss,_aa amputated_aa legs,_a and_aa kidney_aa failure._aa
Substantive_aa Data_aa and_aa Evidence
DEVELOPING_aa ADVOCACY_aa CAMPAIGN_aa aa_aa aa_aa _aa aa_aa _aa aa_aa aa_aa _aa aa_ aa_aa aa_aa _aa aa_aa aa_aa _aa
_aa aa_aa aa_aa _aa aa_aa aa_aa _aa aa_aa _aa aa_a aa_aa aa_aa aa_aa _aa aa_aa _aa aa_aa _aa aa_aa aa_aa _aa aa_aa aa_aa aa_aa _aa aa_aa _aa aa_ aa_aa aa_aa aa_aa _aa aa_aa aa_aa
_aa aa_aa aa_aa _aa aa_aa aa_aa _aa aa_aa _aa aa_a aa_aa aa_aa aa_aa _aa aa_aa _aa aa_aa _aa aa_aa aa_aa _aa aa_aa aa_aa aa_aa _aa aa_aa _aa aa_ aa_aa aa_aa aa_aa _aa aa_aa _aa
_aa aa_aa 6
DPP_aa (diabetes_aa prevention_aa program)_aa researched_aa to_aa find_aa out_aa if_
changes_aa in_aa lifestyle_aa an_aa impact_aa in_aa prevention_aa of_aa diabetes._aa The_aa study_a
was_aa conducted_aa for_aa 24_aa weeks_aa where_aa the_aa participants_aa at_aa risk_aa of_aa type_aa 2_aa
diabetes_aa receive_aa a_ diet,_aa a_a medication_aa called_aa metformin,_aa and_aa a_aa lifestyle_aa
intervention_aa (NIDDK,_aa 2018)._aa The_aa interventions_aa include_ basic_aa nutrition_aa
classes_aa and_aa physical_aa and_ weight_aa loss_aa activities._aa The_aa participants_aa had_aa
been_aa monitored_aa from_a the_aa year_aa 2002._aa aa_aa The_aa findings_ were _a that_ lifestyle_aa
changes_aa are_aa essential_aa in_aa the_ prevention_aa of_aa diabetes._a The_aa research_aa
findings_aa have_aa 15_aa years_aa of_aa research_aa experiences_aa and_aa studies_aa in_ the_aa
medical_aa fields._aa aa_a The_aa participants_aa had_aa a_aa 58%_aa lower_aa risk_aa of_aa getting_aa
diabetes._aa For_aa the_aa participants_aa above_aa 60_aa years,_aa their _ percentage_aa was_a 71%_aa
lower_aa risk._aa The_a effects_aa of_aa the_aa diet_aa and_ lifestyle_aa changes_aa are_aa long_aa
lasting_aa with_aa both_aa men_aa and_aa women_a from_aa different_aa races_aa experiencing_aa
the_aa same_aa results._aa After_aa ten_aa years,_aa developing_aa diabetes_aa delay_aa was_aa at_aa
34%_aa with_aa the_aa ones_aa taking_aa medication_aa drug_aa having_aa 18%_aa developing_aa
diabetes_aa delay_aa (NIDDK,_aa 2018).A_aa suitable_aa policy_aa can_aa strengthen_aa the_aa
effectiveness_aa of_aa a_aa health_aa advocacy_ campaign_aa and_aa ingfluence_ people_aa to_aa
a_aa great_aa extent.
Policies_aa involved_aa in_aa an_aa Advocacy_aa Campaign
Policy_aa refers_aa to_a a_aa course_aa of_ action_aa recommended_aa by_aa an_aa
individual,_aa organization_aa or_a interest_aa group_aa regarding_aa an_aa issue._aa Politics,_aa on_
the_aa other_aa hand,_a is_aa the_aa influence_aa through_aa the_aa art_aa of_aa problem-solving._aa aa_aa
It_ is_aa increasingly_aa difficult_aa to_aa separate_aa policy_aa making_aa from_aa politics_a in_aa
either_aa private_aa or_aa public_aa sector._aa Policymaking_aa stages_aa are_aa agenda_aa setting,_aa
DEVELOPING_aa ADVOCACY_aa CAMPAIGN_aa aa_aa aa_aa _aa aa_aa _aa aa_aa aa_aa _aa aa_ aa_aa aa_aa _aa aa_aa aa_aa _aa
_aa aa_aa aa_aa _aa aa_aa aa_aa _aa aa_aa _aa aa_a aa_aa aa_aa aa_aa _aa aa_aa _aa aa_aa _aa aa_aa aa_aa _aa aa_aa aa_aa aa_aa _aa aa_aa _aa aa_ aa_aa aa_aa aa_aa _aa aa_aa aa_aa
_aa aa_aa aa_aa _aa aa_aa aa_aa _aa aa_aa _aa aa_a aa_aa aa_aa aa_aa _aa aa_aa _aa aa_aa _aa aa_aa aa_aa _aa aa_aa aa_aa aa_aa _aa aa_aa _aa aa_ aa_aa aa_aa aa_aa _aa aa_aa _aa
_aa aa_aa 7
formulation_aa of_aa policies,_ decision _aa making, _aa implementation _ and _aa evaluation _aa
processes_aa (Birkland,_aa 2015)._aa During_aa the_aa agenda-setting_aa stage,_aa interest_aa
groups_aa such_aa as_aa American_aa Diabetes_aa Association_aa (ADA)_aa and_aa the_aa Unite_aa
for_aa Diabetes_aa Campaign_aa take_aa part_aa in_ creating_aa a_aa list_aa of_aa policies_aa issues_aa
or_aa proposals_aa and_aa holding_a private_aa meetings_aa with_aa the_aa government_ to_aa
address_aa a_aa proposed_aa policy_aa on_aa diabetes_a advocacy._aa This_aa explores_aa the_aa
adoption_aa of_aa the_ proposed_aa policy_aa by_ either_aa creating_aa a_aa new_aa law_aa or_aa
amendment_aa of_aa existing_aa law,_aa effects_aa of_ existing_aa laws_aa on_aa diabetes_aa
advocacy_aa efforts,_aa methods_aa used_aa to_aa influence_aa legislators_aa in_a policy _ support, _aa
obstacles_aa in_aa the_ legislative_aa process_aa and_aa how_aa to_aa overcome_aa them.
Enactment_aa of_aa Proposed_aa Policy
Enactment_aa of_aa the_a proposed_aa policies_aa can_aa be_aa through_ the_aa
modification_aa of_aa the_aa existing_aa Obamacare._aa Also_aa known_aa as_aa ACA_aa
(Affordable_aa Care_aa Act),_aa its_aa goals_aa include_ supporting_aa innovations_aa in_aa
Medicare_aa which_ aim_aa to_ reduce_aa costs_aa in_aa the_aa health_aa care_aa industry,_aa
expand_aa Medicaid_aa programs_aa for_aa adults_aa below_ the_aa federal_aa poverty_aa level,_aa
and_aa ensure_aa access_aa of_aa more_aa people_aa in_aa affordable_aa health_ insurance_aa (Burge _aa
&_aa Schade,_aa 2014)._aa The_aa proposed_aa policies_aa include_a engagement_aa of_aa
dieticians,_aa nutritionists,_aa and_a social_aa workers_aa on_aa education_aa on_aa the_
importance_aa of_aa having_aa a_aa balanced_aa diet._aa _aa Also,_aa sensitizing_a on_aa the_aa
awareness,_aa management,_aa treatment_a and_aa prevention_aa of_aa diabetes_aa signs_aa and_aa
symptoms_aa is_aa a_aa proposed_aa policy._a Additionally,_aa encouraging_aa physical_aa
exercises_aa such_aa as_aa jogging,_aa running,_ walking,_aa farming_aa and_aa cardio _a activities_aa
is_aa essential_aa in_aa the_aa reduction_aa of_aa sugar_aa and_aa fat_ content_aa in_ the_aa body._aa
DEVELOPING_aa ADVOCACY_aa CAMPAIGN_aa aa_aa aa_aa _aa aa_aa _aa aa_aa aa_aa _aa aa_ aa_aa aa_aa _aa aa_aa aa_aa _aa
_aa aa_aa aa_aa _aa aa_aa aa_aa _aa aa_aa _aa aa_a aa_aa aa_aa aa_aa _aa aa_aa _aa aa_aa _aa aa_aa aa_aa _aa aa_aa aa_aa aa_aa _aa aa_aa _aa aa_ aa_aa aa_aa aa_aa _aa aa_aa aa_aa
_aa aa_aa aa_aa _aa aa_aa aa_aa _aa aa_aa _aa aa_a aa_aa aa_aa aa_aa _aa aa_aa _aa aa_aa _aa aa_aa aa_aa _aa aa_aa aa_aa aa_aa _aa aa_aa _aa aa_ aa_aa aa_aa aa_aa _aa aa_aa _aa
_aa aa_aa 8
Similarly,_aa warning_aa people_aa on_aa the_aa dangers_aa of_aa an_aa improper_aa lifestyle_aa is_aa
also_aa a_aa crucial_ step_aa (NIDDK,_aa 2018)._aa aa_aa In_aa enacting_aa a_ proposed_aa policy_a
into_aa law,_aa an_aa idea_aa is_ drafted_aa by_aa a_aa legislator_aa with_aa the_aa source_aa being_aa
his_aa own_aa experiences_aa or_aa a_aa special_aa interest_aa group._aa _aa The_aa idea_aa is_aa drafted_aa
into_aa a_aa bill_aa which_aa passes_aa through_aa stages_aa namely_aa committee_aa consideration,_aa
floor_aa action,_aa conference_aa committee_aa and_aa the_aa chief_aa executive_aa signature_aa who_aa
signs_a the_aa bill_aa into_aa law_aa (Milstead,_aa 2016)._aa Also,_a a_aa load_aa of_aa prevention_aa
of_aa diabetes_aa is_ extinguished_aa with_ the_aa formation_aa of_aa national_aa DPP_aa
(Diabetes_aa prevention_aa program)_aa with_aa permission_aa from_aa the_aa Affordable_aa Care_aa
Act_aa under_aa CDC_aa (centers_aa for_aa disease_aa control_ and_aa prevention).
Existing_aa Laws
Existing_aa laws_aa affect_aa diabetes_ advocacy_aa by_aa assisting_aa and_a
empowering_aa efforts_aa through_aa an_aa exposure_aa platform._aa With_ changes_aa and_aa
amendments_aa in_aa Disabilities_a Act_aa of_aa 2008_ in_aa America,_aa persons_aa living_aa
with_aa diabetes_aa now_aa have_aa equal_aa employment_aa opportunities_aa and_aa rights._
Through_aa legal_aa advocacy_aa by_aa the_aa American_aa Diabetes_aa Association,_aa advocates_aa
can_aa battle_aa in_aa court_aa in_aa changing_aa laws_aa which_aa seek_aa to_aa discriminate_aa
persons_aa with_aa diabetes_ at_aa school,_aa home_aa or_aa workplaces._aa Through_aa sharing_aa
personal_aa experiences_aa and_aa working_aa in_aa partnership_aa with_aa health_aa care_aa
professionals_aa and_aa lawyers,_aa the_a court_aa inevitably_ interprets_aa the_aa law_aa and_aa
makes_aa ruling_aa on_aa a _a specific_aa policy_aa issue_aa (Griffin_aa Jr,_aa 2013)._ Also,_aa by_aa
advocates_aa sharing_aa experiences_aa to_a the_aa legislators,_ diabetes_aa awareness_aa and_aa
policy_aa advocacy_aa by_a the_aa Unite_aa for_aa Diabetes_aa Campaign_aa is_aa made_aa known_
DEVELOPING_aa ADVOCACY_aa CAMPAIGN_aa aa_aa aa_aa _aa aa_aa _aa aa_aa aa_aa _aa aa_ aa_aa aa_aa _aa aa_aa aa_aa _aa
_aa aa_aa aa_aa _aa aa_aa aa_aa _aa aa_aa _aa aa_a aa_aa aa_aa aa_aa _aa aa_aa _aa aa_aa _aa aa_aa aa_aa _aa aa_aa aa_aa aa_aa _aa aa_aa _aa aa_ aa_aa aa_aa aa_aa _aa aa_aa aa_aa
_aa aa_aa aa_aa _aa aa_aa aa_aa _aa aa_aa _aa aa_a aa_aa aa_aa aa_aa _aa aa_aa _aa aa_aa _aa aa_aa aa_aa _aa aa_aa aa_aa aa_aa _aa aa_aa _aa aa_ aa_aa aa_aa aa_aa _aa aa_aa _aa
_aa aa_aa 9
in_aa all_aa levels_aa of_aa government_aa and_aa consequently_aa affect_aa policy_aa
implementation_aa of_aa improving_ safety_aa and_aa health _ of _aa persons _aa with _aa diabetes.
Influencing_aa Legislators
Three_aa legs_aa of_aa lobbying_aa is_aa an_aa effective_aa method_aa in_aa influencing_aa
legislators._aa The_aa legs_aa include_aa professional_aa lobbying,_a money,_aa and_aa grassroots_aa
lobbying._aa Professional_aa lobbying_aa includes_aa special_aa interest_aa groups_aa such_a as_aa
the_aa American_aa Diabetes_aa Association_aa and_aa the_aa Unite_aa for_aa Diabetes_aa campaign._aa
_aa The _aa groups _aa persuade _aa legislators _aa on_aa proposed_aa policies_a through_aa public_aa
forums,_aa public_aa hearings,_aa and_a individual_aa meetings._aa Money_a is_aa primary_a to_aa
the_aa lobbying_aa process_aa with_aa a_aa lack_aa of_aa it_aa weakens_aa the_aa capability_aa to_aa
influence_aa the_aa legislators._aa It_aa becomes_aa essential_aa for_ ADA_aa and_aa the_aa Unite _a
for_aa Diabetes_aa campaigns_aa to_aa raise_aa money_a through_aa their_aa grassroots_aa
supporters_aa and_aa their_aa association_aa membership_aa fees_aa _aa Grassroots_aa lobbying_aa
includes_aa the_aa creation_aa of_aa networks_aa such_aa as_aa parents_aa of_aa patients_aa with_aa
diabetes,_aa educators,_aa media,_aa and_aa school_aa directors_aa in_aa policy_aa support_aa
(Milstead,_aa 2016).
Obstacles_aa and_aa Overcoming_aa Them
Lack_ of_aa finances_aa and_aa timing_aa are_aa obstacles_aa in_aa the_aa legislative_aa
process._aa Inadequate_aa money_aa makes_aa legislation_aa of_ the_aa proposed_ policy_aa
difficult._aa Finances_aa are_aa required_ to_aa facilitate_aa grassroots-level_aa education_aa and_aa
holding_aa meetings_aa with_aa the_aa policymakers._aa However,_aa seeking_ partnerships,_aa
grants_aa or_aa sponsorships_aa with_aa business,_aa other_aa healthcare_aa organizations_aa and_aa
celebrities_aa will_aa help_ to_aa overcome_aa this_aa obstacle._aa Seemingly,_aa timing_ is_aa
DEVELOPING_aa ADVOCACY_aa CAMPAIGN_aa aa_aa aa_aa _aa aa_aa _aa aa_aa aa_aa _aa aa_ aa_aa aa_aa _aa aa_aa aa_aa _aa
_aa aa_aa aa_aa _aa aa_aa aa_aa _aa aa_aa _aa aa_a aa_aa aa_aa aa_aa _aa aa_aa _aa aa_aa _aa aa_aa aa_aa _aa aa_aa aa_aa aa_aa _aa aa_aa _aa aa_ aa_aa aa_aa aa_aa _aa aa_aa aa_aa
_aa aa_aa aa_aa _aa aa_aa aa_aa _aa aa_aa _aa aa_a aa_aa aa_aa aa_aa _aa aa_aa _aa aa_aa _aa aa_aa aa_aa _aa aa_aa aa_aa aa_aa _aa aa_aa _aa aa_ aa_aa aa_aa aa_aa _aa aa_aa _aa
_aa aa_aa 10
important_aa in_aa influencing_aa the_aa legislators._aa If_aa an_aa advocacy_aa campaign_aa is_
held_aa when_aa the_a political_aa climate_aa is_aa inactive,_ the_aa influence_aa may_aa not_aa be_aa
strong_aa to_aa the_aa legislator._aa aa_ In_aa overcoming_aa this_ obstacle, _a diabetes_aa advocacy_aa
groups_aa should_aa approach_aa legislators_aa during_aa the_aa campaign_a season_aa when_aa the_aa
political_aa climate_aa is_a high_aa to_aa achieve_aa effective_aa influence_aa on_aa the_a policy_aa
(Milstead,_aa 2016).
Proposed_aa policy_aa on_a diabetes_aa advocacy_aa through_aa modification_aa of_aa the_aa
existing_aa affordable_aa care_aa Act_aa is_a useful_aa in_aa reducing_aa discrimination_aa cases_
against_aa persons_aa with_aa diabetes._aa aa_aa Through_aa the_aa three_aa legs_ of_aa lobbying,_aa
proposed_aa policies_aa move_aa forward_aa effectively_aa which_aa positively_aa influence_aa the_aa
advocacy_aa campaign._aa With_aa solutions_aa such_aa as_aa sponsorships,_aa partnerships_ and_aa
the_aa correct_aa timing_aa to_aa advocate,_aa obstacles_aa relating_ to_aa the_ legislative_aa
process_aa become_aa mitigated_aa thus_aa ensuring_a an_aa effective_aa diabetes_aa advocacy_aa
campaign._aa In_aa order_aa to_aa overcome_aa the_aa obstacles_aa in_aa the_aa health_aa advocacy_aa
campaign,_aa one_aa of_aa the_aa main_aa steps_ is_aa to_aa carefully_aa resolve_aa the_aa ethical_aa
dilemmas_aa that_aa could_ arise_aa in_ the_aa process._aa aa_
Ethical_aa dilemmas_aa during_aa the_a advocacy_aa campaign
Ethics_a is_aa considered_aa to_a be_aa one_aa of_aa the_aa most_aa essential_aa elements_aa
in_aa a_aa health_aa campaign_aa about_aa individuals_ with_aa diabetes._ The_aa ethical_aa
standards_aa that_aa are_aa used_aa in_a a_aa healthcare_aa setting_aa to_aa help_aa individuals_aa can_aa
also_aa be_aa implemented_aa during_ the_aa advocacy_aa campaign_aa so_aa that_a campaign_aa
can_ create_aa value_aa for_aa the_aa specific_aa population_aa and_aa the_aa society_aa at_aa large_aa
(Adhering_aa to_aa ethics_a in_aa campaigning,_a 2019)._aa
DEVELOPING_aa ADVOCACY_aa CAMPAIGN_aa aa_aa aa_aa _aa aa_aa _aa aa_aa aa_aa _aa aa_ aa_aa aa_aa _aa aa_aa aa_aa _aa
_aa aa_aa aa_aa _aa aa_aa aa_aa _aa aa_aa _aa aa_a aa_aa aa_aa aa_aa _aa aa_aa _aa aa_aa _aa aa_aa aa_aa _aa aa_aa aa_aa aa_aa _aa aa_aa _aa aa_ aa_aa aa_aa aa_aa _aa aa_aa aa_aa
_aa aa_aa aa_aa _aa aa_aa aa_aa _aa aa_aa _aa aa_a aa_aa aa_aa aa_aa _aa aa_aa _aa aa_aa _aa aa_aa aa_aa _aa aa_aa aa_aa aa_aa _aa aa_aa _aa aa_ aa_aa aa_aa aa_aa _aa aa_aa _aa
_aa aa_aa 11
While_aa conducting_aa health_aa advocacy,_aa a_aa number_aa of_aa ethical_aa dilemmas_aa
could_aa arise_aa that_a could_aa have_aa a_aa major_aa implication_aa on_ the_aa entire_aa process._aa
Some_aa of_aa the_aa major_aa ethical_aa dilemma_aa during_aa the_a advocacy_aa campaign_aa on_a
diabetes_aa includes_aa the_a poor_aa level_aa of_ collaboration_aa among_aa the_aa involved_aa
parties,_aa the_aa gap_a of_aa the_aa campaign_a purpose_aa with_aa the_aa existing_aa regulations_aa
relating_aa to_aa the_aa health_aa condition,_aa and_aa the_aa lack_aa of_aa consideration_aa of_aa the_aa
diverse_aa health_aa implications_a that_aa people_aa with_aa diabetes_aa might_aa be_aa facing._aa
Such_aa kinds_aa of_a ethical_aa challenges_aa are_ likely_aa to_aa arise_aa during_aa the_aa health_
advocacy_aa campaign_aa so_aa it_aa is_ necessary_aa to_aa adhere_aa to_aa ethics_aa while_
campaigning_aa so_aa that_aa the_a outcome_aa of_aa the_aa entire_aa process_aa can_aa lead_aa to_
favorable_ results_aa (Adhering_aa to_aa ethics_aa in_aa campaigning,_aa 2019)._aa
In_aa addition_aa to_aa the_aa highlighted_aa ethical_aa dilemmas,_ a_aa number_aa of_aa
other_aa ethical_aa issues_aa might_aa also_aa arise_aa relating_aa to_ the_aa lack_aa of_aa respect_aa
and_aa dignity_aa for_aa the_aa population_aa group,_a ineffective_aa justice_aa model_aa and_aa
poor_aa beneficence_aa system._aa Beneficence _aa basically_aa refers_aa to_aa safeguarding_aa the_
welfare_aa of_aa the_aa diabetic_aa people_aa ort_aa the_aa diabetic_aa community_ so_aa that_aa
their_aa risks_aa will_aa be_aa more_aa than_ the_aa benefits_aa that_aa they_aa enjoy_ in_aa the_a
process._aa It_aa is_aa extremely_aa vital_aa to_aa effectively_aa address_aa these_aa ethical_aa
dilemmas_aa during_aa the_a advocacy_aa campaign_a so_aa that_aa a_aa win-win_aa situation_aa
can_aa be_aa created_aa in_aa the_aa end._aa
In_aa order_aa to_aa address_aa the_aa ethical_a issue_aa relating_aa to_aa the_aa poor_a level_aa
of_aa collaboration,_aa it_ is_aa necessary_aa for_aa the_aa involved_aa parties_aa namely_aa
individuals,_aa healthcare_aa professionals_aa and_a others_aa to_aa enhance_aa their_ social _aa
understanding_aa of_aa the_aa medical_ condition._aa Such_aa an_aa approach_aa would_aa help_aa
DEVELOPING_aa ADVOCACY_aa CAMPAIGN_aa aa_aa aa_aa _aa aa_aa _aa aa_aa aa_aa _aa aa_ aa_aa aa_aa _aa aa_aa aa_aa _aa
_aa aa_aa aa_aa _aa aa_aa aa_aa _aa aa_aa _aa aa_a aa_aa aa_aa aa_aa _aa aa_aa _aa aa_aa _aa aa_aa aa_aa _aa aa_aa aa_aa aa_aa _aa aa_aa _aa aa_ aa_aa aa_aa aa_aa _aa aa_aa aa_aa
_aa aa_aa aa_aa _aa aa_aa aa_aa _aa aa_aa _aa aa_a aa_aa aa_aa aa_aa _aa aa_aa _aa aa_aa _aa aa_aa aa_aa _aa aa_aa aa_aa aa_aa _aa aa_aa _aa aa_ aa_aa aa_aa aa_aa _aa aa_aa _aa
_aa aa_aa 12
them_aa to_aa work_ in_aa a_aa unified_aa manner_aa and_aa share_aa a_aa common_aa message_aa
throughout_aa the_aa campaign._aa It_ is_aa necessary_aa to_aa keep_aa a_aa tab_aa on_aa the_aa
existing_aa regulations_aa and_aa laws_aa relating_aa to_ diabetes_aa so_ that_aa the_aa campaign_aa
objective_aa would_aa be_aa in_aa sync_aa with_aa the_aa updated_aa policies_aa (NAHQ_aa &_aa
Ethics,_aa 2019)._aa This_aa approach_aa would_aa help_aa to_aa resolve_ the_aa ethical_aa dilemma_a
that_aa could_aa arise_a due_aa to_aa the_aa gap_aa between_aa campaign_aa objective_aa and_ the_aa
regulations._aa As_aa diabetic_aa individuals_a face _a various_aa other_aa kinds_aa of_a health_aa
complications,_aa a_aa holistic_ campaign_aa model_aa must_a be_aa designed_aa so_ that_aa the_a
diverse_aa health_aa implications_aa could_aa be_aa captured_aa in_aa the_ campaign_aa (NAHQ_aa
&_aa Ethics,_aa 2019)._a In_aa order_aa to_aa create_aa optimum_aa value_aa for_aa the_aa diabetic_aa
community,_aa the_aa ethical_aa standards_aa in _ that_aa govern_aa the_aa healthcare_aa industry_aa
must_aa be_aa implemented._ The_aa ethics_aa that_aa exist_aa lay_aa high_aa emphasis_aa on_aa the_aa
respect_aa and_aa dignity_aa and_aa privacy_aa of_aa the_aa individuals._aa
Applicable_aa ethics_aa and_aa lobbying_aa laws
A_aa number_aa of_aa ethical_aa standards_aa might_aa be_aa codified_aa in_aa laws_aa if_aa
lobbyists_aa are_aa involved_aa in_aa the_aa process._a In _aa order_aa to_a safeguard_aa the_aa
individuals_aa who_aa suffer_aa from_a diabetes,_aa a_aa number_ of_aa ethics_aa and_aa lobbying_aa
laws_aa can_aa be_aa introduced_aa which_aa can_aa help_aa them_aa to_aa have_aa an_aa additional_
level_aa of_aa security._aa For_aa instance,_aa the_aa Honest_aa Leadership_aa and_ Open_aa
Government_a Act_aa of_aa the_aa year_aa 2007_aa enhances_aa the_aa public_aa disclosure_aa
process_aa and_aa requirements_aa relating_aa to_aa the_ lobbying_aa activities_aa (Coates'_aa
Canons,_aa 2019)._aa Such_a lobbying_aa laws_aa and_aa ethical_aa standards_aa have_aa been_a
introduced_aa with_aa the_a intention_aa to_aa make_aa the_aa relevant_aa disclosures_aa so_aa that_aa
the_aa economic_aa interests_aa can_ be _aa maintained _aa in _aa the _aa best _ possible _aa manner. _aa
DEVELOPING_aa ADVOCACY_aa CAMPAIGN_aa aa_aa aa_aa _aa aa_aa _aa aa_aa aa_aa _aa aa_ aa_aa aa_aa _aa aa_aa aa_aa _aa
_aa aa_aa aa_aa _aa aa_aa aa_aa _aa aa_aa _aa aa_a aa_aa aa_aa aa_aa _aa aa_aa _aa aa_aa _aa aa_aa aa_aa _aa aa_aa aa_aa aa_aa _aa aa_aa _aa aa_ aa_aa aa_aa aa_aa _aa aa_aa aa_aa
_aa aa_aa aa_aa _aa aa_aa aa_aa _aa aa_aa _aa aa_a aa_aa aa_aa aa_aa _aa aa_aa _aa aa_aa _aa aa_aa aa_aa _aa aa_aa aa_aa aa_aa _aa aa_aa _aa aa_ aa_aa aa_aa aa_aa _aa aa_aa _aa
_aa aa_aa 13
While_aa conducting_aa campaigns_aa relating_aa to_aa the_ diabetes_aa condition,_aa certain_aa
gifts_aa are_aa prohibited_aa to_aa be_aa accepted_aa from_aa lobbyists_aa and_aa their_aa clients._aa
The_aa local_aa government_aa also_aa has_aa a_aa vital_aa role_aa to_aa play_aa to_aa make_aa sure_aa
that_aa the_aa advocacy_ campaign_aa relating_aa to_ the_aa medical_aa condition_aa creates_aa
value_aa for_aa the_aa community_aa (Coates'_aa Canons,_aa 2019)._aa Even_aa though_ ethical_aa
acts_aa and_aa lobbying_aa laws_aa are_aa not_ applicable_aa to_aa local_aa government,_aa they_aa
can_aa play_aa an_aa active_aa role_aa to_aa make_ sure_aa that_aa the_a rights_aa and_aa privacy_aa of _a
the_aa individuals_aa in_ the_aa social_aa setting_aa is_aa protected_aa in_aa the_aa best_aa way_aa
possible._aa Thus_aa in_ the_aa diabetes_aa advocacy_aa campaigns,_aa a_a number_aa of_aa
lobbying_aa laws_aa and_aa other_aa laws_aa might_a be_aa applicable_aa which_ vary_aa from_aa
one_aa jurisdiction_aa to_a another._aa
Special_aa ethical_aa challenges_aa unique_aa to_aa the_aa diabetic_aa population
The_aa advocacy_aa campaign_ that_aa has_aa been_ designed_aa for_aa the_ diabetic_aa
population_aa might_aa involve_aa a_aa number_aa of_ special_aa ethical_aa challenges_aa that_aa
are_aa unique_aa to_a the_aa specified_aa population_aa only._aa Some_ of_aa these_aa challenges_a
include_aa the_aa lack_a of_aa proper_aa understanding_aa of_aa the_aa medical_aa condition_aa so_aa
that_aa the_aa best_aa possible_aa treatment_aa can_aa be_aa made_aa available_aa to_aa the_aa diabetic_aa
individuals,_aa capturing_aa the_a barriers_aa that_aa restrict_aa research_aa studies_ on_aa the_aa
medical_aa condition,_aa the_aa assessment_ of_aa the_aa issues_aa of_aa introducing_aa new_aa
diabetes-related_aa technologies_aa and_aa the_aa conflict_aa of_aa interest_aa that_aa might_a arise _a
to_aa find_aa the_aa best_aa care_aa solutions_aa for_aa diabetic_aa individuals._aa These_aa are_aa
some_aa of_aa the_ major_aa ethical_aa constraints_aa that_aa might_aa have_aa an_aa adverse_aa
implication_aa on_aa the_ diabetic_aa population_aa that_aa resides_aa in_ the_aa community_aa
setting._aa aa_aa Other_aa than_aa these_aa ethical_aa challenges,_aa a_a few_aa basic_aa ethical_
DEVELOPING_aa ADVOCACY_aa CAMPAIGN_aa aa_aa aa_aa _aa aa_aa _aa aa_aa aa_aa _aa aa_ aa_aa aa_aa _aa aa_aa aa_aa _aa
_aa aa_aa aa_aa _aa aa_aa aa_aa _aa aa_aa _aa aa_a aa_aa aa_aa aa_aa _aa aa_aa _aa aa_aa _aa aa_aa aa_aa _aa aa_aa aa_aa aa_aa _aa aa_aa _aa aa_ aa_aa aa_aa aa_aa _aa aa_aa aa_aa
_aa aa_aa aa_aa _aa aa_aa aa_aa _aa aa_aa _aa aa_a aa_aa aa_aa aa_aa _aa aa_aa _aa aa_aa _aa aa_aa aa_aa _aa aa_aa aa_aa aa_aa _aa aa_aa _aa aa_ aa_aa aa_aa aa_aa _aa aa_aa _aa
_aa aa_aa 14
concerns_aa also_aa affect_aa the_aa specific_aa population_aa (Gupta_aa et_aa al.,_aa 2017)._aa For_aa
instance,_aa their_aa human_aa rights_ and_aa dignity_aa need_aa to_aa be_aa respected_aa so_aa that_aa
they_aa do_aa not_a face_aa any_aa kind_aa of_aa discrimination._ Similarly,_aa their_aa personal_aa
details_aa and_aa medical_aa history_ needs_aa to_ be_aa kept_a in_aa a_aa safe_aa and_aa secure_aa
manner_aa so_aa that_a their_aa privacy_a and_aa confidentiality_aa can_aa be_aa respected_aa in_aa
the_aa best_aa possible_aa manner_aa (Gupta_aa et_aa al.,_aa 2017)._a aa_aa
These_aa are_aa some_aa of_aa the_aa unique_aa ethical_aa challenges_aa that_ specifically_aa
arise_aa and_aa can_aa have_ an_aa impact_aa on_aa the _a diabetic_aa population_aa ion_aa the_a
social_aa setting._aa As_aa diabetes_aa is_aa a_a medical_aa condition_aa that_aa affects_aa a_aa
significant_aa section_aa of_aa the_ entire_aa population,_aa a_aa wider_aa number_ of_aa ethical_aa
challenges_aa could_aa arise_a which_aa might_aa vary_aa based_aa on_aa gender_aa and_aa age_aa as_aa
well._aa In_aa order_aa to_aa create_ a_aa positive_aa value_aa for_aa the_aa population,_aa it_ is_aa
necessary_aa to_aa keep_aa in_aa place_aa the_a ethical_aa and_aa professional_aa standards_aa so_aa
that_aa these_aa challenges_aa could_aa be_a addressed_aa in_aa the_aa most_aa effective_aa manner_aa
(Gupta_aa et_aa al.,_aa 2017)._aa _aa Such_aa an_aa approach_aa would_aa play_ a_aa vital_aa role_aa to_aa
make_aa sure_aa that_a the_aa special_aa ethical_a challenges_aa that_ are_aa unique_aa to_aa the_aa
population_aa that_aa is_ being_aa addressed_aa can_aa be_aa resolved_aa efficiently._aa In_aa order_aa
to_aa efficaciously_aa resolve_aa the_aa ethical_a challenges_aa that_aa could_aa arise_aa during_aa
the_aa campaign,_aa it_ is_aa necessary_aa to_aa keep_a in _a place_aa the_aa best_ possible_aa
primary_aa preventive_aa tools_aa and_aa techniques._aa Such_a an_aa approach_aa would_aa help_a
to_aa strengthen_aa the_ overall_aa effectiveness_aa of_aa the_aa advocacy_aa campaign_aa relating_aa
to_aa the_aa diabetes_aa condition_aa (Gupta_aa et_aa al.,_aa 2017)._aa As_aa diabetes_ is_aa a_a
chronic_aa condition,_aa it_aa is_aa extremely_ vital_aa to _ safeguard_aa the_aa privacy_aa of_aa the_a
entire_aa population_aa and_ all_aa of_aa its_aa members._aa Their_aa human_aa dignity_aa needs_
to_aa be_aa maintained_aa throughout_aa the_aa process_aa so_aa that_aa they_a would_aa not_aa feel_aa
DEVELOPING_aa ADVOCACY_aa CAMPAIGN_aa aa_aa aa_aa _aa aa_aa _aa aa_aa aa_aa _aa aa_ aa_aa aa_aa _aa aa_aa aa_aa _aa
_aa aa_aa aa_aa _aa aa_aa aa_aa _aa aa_aa _aa aa_a aa_aa aa_aa aa_aa _aa aa_aa _aa aa_aa _aa aa_aa aa_aa _aa aa_aa aa_aa aa_aa _aa aa_aa _aa aa_ aa_aa aa_aa aa_aa _aa aa_aa aa_aa
_aa aa_aa aa_aa _aa aa_aa aa_aa _aa aa_aa _aa aa_a aa_aa aa_aa aa_aa _aa aa_aa _aa aa_aa _aa aa_aa aa_aa _aa aa_aa aa_aa aa_aa _aa aa_aa _aa aa_ aa_aa aa_aa aa_aa _aa aa_aa _aa
_aa aa_aa 15
insecure_aa or_aa vulnerable_aa due_ to_aa their_a health_aa condition._aa Thus_aa the_aa
confidentiality_aa aspect_aa would_aa be_aa one_a of_aa the_ most_aa vital_aa ethical_aa challenges_aa
that_aa would_aa be_aa unique_aa to_aa the_ particular_aa diabetic_aa population._aa
Conclusion
In_aa the_aa 21st_aa century,_aa the_aa burden_aa of_aa diabetes_aa is_aa increasing_aa at_aa an_aa
extremely_aa fast_aa rate._a In_aa order_aa to_aa bring_aa a_aa higher_a degree_aa of_aa awareness_aa
about_aa chronic_aa disease,_a the_aa advocacy_aa campaign_aa has_aa been_aa designed._aa It_
would_aa have_aa a_a major_aa impact_aa on_aa the_a diabetic_aa population_aa which_aa involves_aa
hundreds_aa and_aa thousands_aa of_a individuals._aa The_aa involvement_aa of_aa various_
interest_aa groups_aa in_ the_aa advocacy_aa would_aa help_aa to_ strengthen_aa the_aa awareness _aa
of_aa diabetes_aa and_aa its_aa effects_ on_aa the_aa patients_aa and_aa their_a families._aa In_aa
order_aa to_aa make_ sure_aa that_aa the_ health_aa campaign_aa would_a create_aa value_aa in_aa
the_aa social_aa setting,_a various_aa elements_aa have_aa been_a integrated_aa such_ as_aa the_aa
legal_aa aspects,_aa the_aa ethical_aa considerations_aa and_aa the_aa various_a obstacles_aa that_aa
might_aa arise_aa during_aa the_aa campaign._ The_aa objective_aa is_aa to_aa frame_aa the_aa best_aa
possible_aa health_aa advocacy_aa campaign_aa that_aa specifically_aa focuses_aa on_aa the_aa
diabetic_aa population_aa which_aa is_aa expanding_a day_aa by_aa day._aa As_aa prevention_aa is_a
better_aa than_aa cure,_aa the_aa awareness_aa intends_aa to_aa encourage _aa people_aa to_ make_aa
lifestyle_aa changes_a so_ that_aa the_a risk_aa of_aa diabetes_aa can_aa be_aa controlled._aa The_
focus_aa on_aa the_aa existing_aa legislation,_aa the_a ethical_aa standards_aa and_ policies_aa will_aa
help_aa to_aa make_aa sure_aa that_aa the_ campaign_aa objectives_aa are_aa properly_aa
synchronized_aa with_aa the_aa existing_a policies_aa to_aa help_aa the_aa particular_aa population._aa
A_aa holistic_ campaign _aa model _aa has _aa been _aa designed _aa so _ that _aa the _aa best _aa
possible_aa support_aa could_ be_aa extended_aa to_aa the_aa individuals_aa who_aa have_aa
DEVELOPING_aa ADVOCACY_aa CAMPAIGN_aa aa_aa aa_aa _aa aa_aa _aa aa_aa aa_aa _aa aa_ aa_aa aa_aa _aa aa_aa aa_aa _aa
_aa aa_aa aa_aa _aa aa_aa aa_aa _aa aa_aa _aa aa_a aa_aa aa_aa aa_aa _aa aa_aa _aa aa_aa _aa aa_aa aa_aa _aa aa_aa aa_aa aa_aa _aa aa_aa _aa aa_ aa_aa aa_aa aa_aa _aa aa_aa aa_aa
_aa aa_aa aa_aa _aa aa_aa aa_aa _aa aa_aa _aa aa_a aa_aa aa_aa aa_aa _aa aa_aa _aa aa_aa _aa aa_aa aa_aa _aa aa_aa aa_aa aa_aa _aa aa_aa _aa aa_ aa_aa aa_aa aa_aa _aa aa_aa _aa
_aa aa_aa 16
diabetes._aa The_aa objective_aa is_aa to_aa enhance_ the_aa level_ of_aa awareness_aa relating_aa
to_aa the_aa chronic_aa condition_aa so_a that_aa people_aa can_aa maintain_a a_aa healthy_aa
lifestyle_aa and_aa prevent_aa the_aa condition_aa before_aa it_aa affects_aa them._aa In_aa order_aa to_
provide_aa a_aa complete_aa picture_aa relating_aa to_ the_aa advocacy_aa campaign,_aa the_aa
various_aa elements_aa that_ have_aa been_aa covered_aa include_aa the_aa key_ attributes_aa of_aa
the_aa campaign,_aa the_a enactment_aa of_aa the_aa proposed_aa policy,_aa the_aa application_aa of _a
the_aa existing_aa laws_a and_aa legislation_aa and_aa the_aa ethical_aa components._aa The_aa
campaign_aa intends_aa to_ create_aa value_aa for_a the_aa diabetic_aa population_aa irrespective_aa
of_aa their_aa difference_aa in_aa age_aa and_a gender._aa The_aa fundamental_aa intention_aa is_ to_aa
design_aa the_aa most_aa effective_aa health_aa advocacy_aa campaign_aa so_ that_aa the_aa best _
possible_aa awareness_aa can_aa be_aa created_aa about_aa the_aa disease_aa in_aa the_aa social_aa
context._aa It_aa would_aa create_aa value_aa in_ the_aa social_aa setting_a and_aa help_aa the_aa
people_aa who_aa suffer_aa from_aa diabetes._aa It_aa would_aa also_ empower_aa others_aa as_aa
they_aa could_aa be_aa aware_aa of_aa the_aa symptoms_aa and_aa signs_a of_aa diabetes.
References
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DEVELOPING_aa ADVOCACY_aa CAMPAIGN_aa aa_aa aa_aa _aa aa_aa _aa aa_aa aa_aa _aa aa_ aa_aa aa_aa _aa aa_aa aa_aa _aa
_aa aa_aa aa_aa _aa aa_aa aa_aa _aa aa_aa _aa aa_a aa_aa aa_aa aa_aa _aa aa_aa _aa aa_aa _aa aa_aa aa_aa _aa aa_aa aa_aa aa_aa _aa aa_aa _aa aa_ aa_aa aa_aa aa_aa _aa aa_aa aa_aa
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_aa aa_aa 18
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Changing_aa technology_aa and_aa changing_ the_aa law.
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Globalization_aa and_aa Health,_aa 4(1),_aa 3.
