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Change implementation and management style
Name
MMSL 6000 - Dynamic Leadership
2022
Change implementation
According to Okumus (2003), one key reason why implementation fails is that hotel managers
and supervisors do not have practical, yet theoretically sound models to guide their actions
during implementation. Without adequate models, they try to implement strategies without a
good understanding of the multiple factors that must be addressed, often simultaneously, to make
implementation work.
According to Warrilow (2010), implementing organizational change is a difficult and critical
task. It has always been that way and is getting more so with the accelerated rate of change in
most organizations. Whether the change is being forced by external issues or internally by
leadership decisions, most people seem to resist changes even if they agree it is needed. If,
however, one gets below the surface, people may not be resisting change but, rather, the process
or transition that change requires.
Change and transition are not the same. Change is the event and transition is the process of
getting there. People often avoid transitioning from what is known to what is unknown--from
how things are to how they will be, from saying good-bye to the old way of doing things and
saying hello to the new. Successful change implementers (such as leaders, managers, and change
agents) focus on the human side of change; the process of transition that groups and individuals
must go through for change to take effect. Thus, any model for leading or managing change
should focus on the transition process.
2.4.1 Styles of management.
One of the most important factors in the successful implementation of organizational change is
the style of management. In certain situations and with certain members of staff, it may be
necessary for management to make use of hierarchical authority and to attempt to impose change
through coercive autocratic style of management. Some members may actually prefer and
respond better to a directed and controlled style of management.
In most cases however, introduction of change is more likely to be effective with a participative
style of management. If staff are kept fully informed of projects, are encouraged to adopt a
positive and have personal involvement in the implementation of change, there is greater
likelihood of their acceptance of change.
However too often management ignores human resistance issues, and the need to address them
in the implementation plan. According to McHugh et el (2005), the success of any change
depends on the willingness of employees to accept it with enthusiasm and implement it with
care. Yet business changes at times are undertaken without understanding how the human
element influences the success or failure of a project. Organisations are more likely to experience
metamorphosis where the change is led by relatively junior front line staff with senior
management acting as facilitators of organization transformation.
2.4.2 Change Implementation Model.
The Change Implementation Model consists of seven steps to help implementers address the key
transition issues. The steps focus on people, leadership, trust, vision, enablement, celebration,
and institutionalization. Although listed linearly, the steps may occur concurrently. There must be
open, honest communication within each step of the process, and communication must connect
the steps to each other. Nothing can damage an effort toward change faster or more permanently
than poor communication (Kotter, 1995).
According to Cole (2002), the seven steps for effective transition include:
Firstly, assess and address human concerns in which most organizations claim to put people first
because people are their greatest asset. Yet many organizations fail to live up to this claim when
employee concern is greatest. Change implementers should invest time and effort to understand
human concerns, by putting themselves in the place of those affected. Change threatens people,
fosters uncertainty about the future, and engenders fears about a job loss or the ability to do
things a new way. That's why effective communication is so important and even better is
management's assurance that although things will change, workers will receive every
consideration, including the necessary training and time to learn to do things the new way.
Secondly, demonstrate Strong leadership throughout the Organization in which without strong
leadership, positive change won't happen. Every employee must be committed to the change and
work hard to make it happen. No longer can organizational leadership be the domain of a few
individuals, responsible employee must do what it takes to reach organizational goals. This is
especially true when change must occur. Many must step up and assume leadership. Spreading
leadership and decision-making responsibilities inspires and motivates everyone to take a role in
implementing change (Cole, 2002).
Thirdly, build trust in the leadership in which trust is simply the belief that you won't be harmed
when vulnerable. The level of mutual trust between labour and management or between
supervisors and subordinates affects the health of an organization. But trust of leaders by
subordinates is doubly important in times of change because workers feel especially vulnerable.
Jobs, self-esteem, community standing, and economic stability may be in the balance. Some
people dread relocation and face the decision of whether to stay with the hotel or move to a new
establishment. Even retirement-eligible employees want to depart on their terms rather than
being forced to do so, and those who have been told they will keep their jobs are often unsure
and may be afraid that even if they have a job, it will change so much that they won't be able to
perform in a competent manner (Cole,2002).
Change implementers must display absolute integrity, reliability, openness, and fairness--always
behaving in ethically and socially responsible ways. Likewise, they must communicate that they
care about both the people and the organization. These characteristics are foundational to trust;
leaders must adhere to them.
Fourthly, clearly articulate the vision to all in which although this statement is axiomatic, many
organizations struggle in implementing change because people fail to grasp the vision and
understand its implications. Change expert William Bridges outlines four steps necessary to
launch change steps that leadership should think through carefully before attempting to share the
vision.
Purpose. If you want to implement change, you must explain the reason or basic purpose for
change. People may not have a realistic idea of where the organization is or what problems it is
facing. You must tell them. They need to understand the purpose for the outcome you seek. Be
ready to answer questions on what the problem is, and what will happen if they don’t change.
People must understand the logic for the change before they can process the information and get
on board to support and advocate the change. Everyone's help is needed. Remember, leadership
is not just the domain of the few especially during times of change.
Picture. Purposes can be abstract; people need a picture of how things will be after the change
occurs. How people will get the work done, how they will interact with each other, and how
things will look. Consider using visual aids of the new organizational structure, the new floor
plan, the new system. And if some other organization or agency is already operating the way you
want to operate, take pictures or better yet arrange for a visit to see how the system works. Two
cautions: First, don't make the picture too difficult to grasp; second, don't expect to have the
picture take effect prematurely. Give people time to let go of the past.
Plan. Many people in senior leadership and management positions don't need a plan; they will
find a way to the destination once they have the picture. However, most people are not this way;
they need a plan for how they will get from here to there. This isn't necessarily a plan for the
actual changes, details, or dates new equipment or systems will be in place; rather, it's a plan for
how they as individuals will make the transition. Remember, transition is about people.
A transition plan outlines such things as when the change will occur, what will be done to help
individuals adjust, when necessary training will be provided. The plan applies to them
personally; it tells them when and how their worlds will change. It takes people step by step
through the process.
Part. Even the best purpose, picture, and plan leave doubt in the minds of people if they don't
know the part they are to play. First, they need to know how they fit into the changed
organization; second, they need to know how they will interact with others; and third, they need
to know the part they will play in implementing the change. This last point is important because
those people who help implement the change will be supportive of the change and commit to
helping make it happen.
Fifthly, create an enabling environment in which organizations may do all the right things to set
the stage for change, address human concerns, demonstrate strong leadership, build trust, and
articulate the vision but fail to create an environment to enable success. Planning for enablement
must come early. Four things to be considered here include:
Identify potential barriers. Early in the change process, cross-functional teams should use a
method such as force-field analysis to identify both driving and restraining forces that may affect
implementation. Whatever method of analysis is used, leadership should identify and address
forces that can cause barriers or obstacles and forces that can overcome them.
Break the old silos. Whenever change involves reorganization, consolidation of services, or
combining of functions, structural silos must be broken. Employees may want to do things the
new way, but organizational structure, old loyalties, and fragmented resources keep them from
doing so. Leaders must have the foresight and vision to see where old silos may be a problem,
and then they must do something about tearing them down.
Provide needed training. In some change scenarios, training is not needed. People may have the
skills and experience to do the job. Conversely, some efforts fail to start well and others never
reach their potential because of a lack of training.
Establish a listening post. From the time a planned change is announced until after full
implementation, personnel must have the opportunity to be heard and express their concerns and
frustrations. Sometimes they simply must be allowed to sound off. In other cases, they may
identify problems or issues that leadership hasn't considered. But in every case, personnel should
know they are being heard, that management cares. Not only will a listening post help employees
but also it will allow change implementers to learn important information and to be attuned to
employee feelings. Leadership must take great care to let people know that their comments
matter and that they won't be condemned for them.
Be an optimist and not a pessimist. Attitude and approach are crucial. Those who put a positive
spin on the situation will always be more successful change agents than those who are
pessimists. Senior leaders especially must communicate positive and compelling reasons for
change. Even with forced change, leaders must never give the reason "we are being forced into
it" or "we have no choice in the matter." Instead, true leaders should extol benefits of the change.
Don’t expect enthusiastic and committed support for change from people down in the
organization if top leaders and managers don't have it.
Sixthly, celebrate Success in which celebration recognizes accomplishment, motivates everyone
involved, and sends a positive message. Don't wait until the mission is accomplished and change
has occurred; celebrate milestones and short-term wins on the way to the goal. In his award-
winning book, Leading Change, John P. Kotter advocates generating short-term wins because
change often takes a lot of time, and short-term wins encourage people to stay the course.
Examples of short-term wins might be cost reduction, performance improvement, or significantly
improved customer feedback in a department that has implemented a process that will be adopted
organization-wide. Professor Kotter points out that a good short-term win has three
characteristics: It is visible, unambiguous, and clearly related to the change effort.
Lastly, institutionalize the change within the culture in which the change must become part of the
culture the norms and shared values of the organization. Often, leaders attempt to change the
culture; however, culture is not easily changed. Some change consultants claim to produce
cultural change: changing the basic values, norms beliefs, etc., among members of the
organization in order to improve organizational performance .American business is full of
examples where change lasted only as long as current leadership. Change agents must look for
ways to graft change into the existing culture. Ways to help institutionalize change include:
Communicate strong documented evidence linking performance improvement to the change,
Praise the culture for making the change possible; that is, show compatibility between the culture
and the change, mentor future leaders on the value of change, especially the change that has just
been accomplished and once change has occurred, don't promote those who did not support the
change
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