Analysis of Marketing for the Detroit Lions
SMGT 3020 - Sport Marketing
University of Cincinnati
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results. In preparation of the final project for
this course, I have reviewed the list of sports business segments from our textbook. I have
chosen to use one of my favorite teams, NFL’s Detroit Lions. I believe this could be an
interesting selection as Detroit has been historically bad (unfortunately) and is definitely not
one of the first teams that people think of. Detroit is not a popular team compared to Dallas,
Pittsburgh, or Green Bay. And although the NFL does a lot ofleague-wide marketing, Detroit’s
marketing team themselves have a harder path to overcome the on-field product and keeping
fans interested while trying to grow the fanbase. For this project, I have identified four sources
that will be used for my research. Two of these four are directly related to Detroit Lions while
the other two are related to sports marketingin general. This combination will provide great
assistance on both the macro and micro level. The first source I will use is Brent Barnhart’s
“How to use Social Media in Sports to Keep Fans Engaged”. This article helps sport franchises
connect to their fan bases by looking at various trends along with different methods that can be
used. My second source is Jennifer Lyons’ “9 Trends in Social Media for Sports Marketing”.
This article gives nine different trends which includes causes, eSports, memes, among others.
Having a marketing team that is current or ahead of today’s trends will definitely help them
achieve positive results rather than falling behind. My third source is Josh Katzenstein’s “New
Marketing Plan is on Agenda for Lions”. This article talks about reorganization changes within
the marketing department, some of which is already obsolete. However, the article does talk
about the need for a new direction moving forward while attempting to bring fans together.
Lastly, my fourth source is Brooke Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P.,
Marketing and Brand for the Detroit Lions”. This article gives the readers a deeper inside look
for Emily’s career with Detroit and also the rise of women within the industry. My concern
with this project revolves around my team selection. Knowing that Detroit isnot one of the
‘major teams’ within the NFL, this could be harder to find certain information. Onthe contrary,
and this is personal speculation, I suspect that all the other 31 teams in the league operate with
a lot of similarities and we can use their results if needed to determine further analysis and
results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results. In preparation of the final project for
this course, I have reviewed the list of sports business segments from our textbook. I have
chosen to use one of my favorite teams, NFL’s Detroit Lions. I believe this could be an
interesting selection as Detroit has been historically bad (unfortunately) and is definitely not
one of the first teams that people think of. Detroit is not a popular team compared to Dallas,
Pittsburgh, or Green Bay. And although the NFL does a lot ofleague-wide marketing, Detroit’s
marketing team themselves have a harder path to overcome the on-field product and keeping
fans interested while trying to grow the fanbase. For this project, I have identified four sources
that will be used for my research. Two of these four are directly related to Detroit Lions while
the other two are related to sports marketingin general. This combination will provide great
assistance on both the macro and micro level. The first source I will use is Brent Barnhart’s
“How to use Social Media in Sports to Keep Fans Engaged”. This article helps sport franchises
connect to their fan bases by looking at various trends along with different methods that can be
used. My second source is Jennifer Lyons’ “9 Trends in Social Media for Sports Marketing”.
This article gives nine different trends which includes causes, eSports, memes, among others.
Having a marketing team that is current or ahead of today’s trends will definitely help them
achieve positive results rather than falling behind. My third source is Josh Katzenstein’s “New
Marketing Plan is on Agenda for Lions”. This article talks about reorganization changes within
the marketing department, some of which is already obsolete. However, the article does talk
about the need for a new direction moving forward while attempting to bring fans together.
Lastly, my fourth source is Brooke Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P.,
Marketing and Brand for the Detroit Lions”. This article gives the readers a deeper inside look
for Emily’s career with Detroit and also the rise of women within the industry. My concern
with this project revolves around my team selection. Knowing that Detroit isnot one of the
‘major teams’ within the NFL, this could be harder to find certain information. Onthe contrary,
and this is personal speculation, I suspect that all the other 31 teams in the league operate with
a lot of similarities and we can use their results if needed to determine further analysis and
results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results. In preparation of the final project for
this course, I have reviewed the list of sports business segments from our textbook. I have
chosen to use one of my favorite teams, NFL’s Detroit Lions. I believe this could be an
interesting selection as Detroit has been historically bad (unfortunately) and is definitely not
one of the first teams that people think of. Detroit is not a popular team compared to Dallas,
Pittsburgh, or Green Bay. And although the NFL does a lot ofleague-wide marketing, Detroit’s
marketing team themselves have a harder path to overcome the on-field product and keeping
fans interested while trying to grow the fanbase. For this project, I have identified four sources
that will be used for my research. Two of these four are directly related to Detroit Lions while
the other two are related to sports marketingin general. This combination will provide great
assistance on both the macro and micro level. The first source I will use is Brent Barnhart’s
“How to use Social Media in Sports to Keep Fans Engaged”. This article helps sport franchises
connect to their fan bases by looking at various trends along with different methods that can be
used. My second source is Jennifer Lyons’ “9 Trends in Social Media for Sports Marketing”.
This article gives nine different trends which includes causes, eSports, memes, among others.
Having a marketing team that is current or ahead of today’s trends will definitely help them
achieve positive results rather than falling behind. My third source is Josh Katzenstein’s “New
Marketing Plan is on Agenda for Lions”. This article talks about reorganization changes within
the marketing department, some of which is already obsolete. However, the article does talk
about the need for a new direction moving forward while attempting to bring fans together.
Lastly, my fourth source is Brooke Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P.,
Marketing and Brand for the Detroit Lions”. This article gives the readers a deeper inside look
for Emily’s career with Detroit and also the rise of women within the industry. My concern
with this project revolves around my team selection. Knowing that Detroit isnot one of the
‘major teams’ within the NFL, this could be harder to find certain information. Onthe contrary,
and this is personal speculation, I suspect that all the other 31 teams in the league operate with
a lot of similarities and we can use their results if needed to determine further analysis and
results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results. In preparation of the final project for
this course, I have reviewed the list of sports business segments from our textbook. I have
chosen to use one of my favorite teams, NFL’s Detroit Lions. I believe this could be an
interesting selection as Detroit has been historically bad (unfortunately) and is definitely not
one of the first teams that people think of. Detroit is not a popular team compared to Dallas,
Pittsburgh, or Green Bay. And although the NFL does a lot ofleague-wide marketing, Detroit’s
marketing team themselves have a harder path to overcome the on-field product and keeping
fans interested while trying to grow the fanbase. For this project, I have identified four sources
that will be used for my research. Two of these four are directly related to Detroit Lions while
the other two are related to sports marketingin general. This combination will provide great
assistance on both the macro and micro level. The first source I will use is Brent Barnhart’s
“How to use Social Media in Sports to Keep Fans Engaged”. This article helps sport franchises
connect to their fan bases by looking at various trends along with different methods that can be
used. My second source is Jennifer Lyons’ “9 Trends in Social Media for Sports Marketing”.
This article gives nine different trends which includes causes, eSports, memes, among others.
Having a marketing team that is current or ahead of today’s trends will definitely help them
achieve positive results rather than falling behind. My third source is Josh Katzenstein’s “New
Marketing Plan is on Agenda for Lions”. This article talks about reorganization changes within
the marketing department, some of which is already obsolete. However, the article does talk
about the need for a new direction moving forward while attempting to bring fans together.
Lastly, my fourth source is Brooke Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P.,
Marketing and Brand for the Detroit Lions”. This article gives the readers a deeper inside look
for Emily’s career with Detroit and also the rise of women within the industry. My concern
with this project revolves around my team selection. Knowing that Detroit isnot one of the
‘major teams’ within the NFL, this could be harder to find certain information. Onthe contrary,
and this is personal speculation, I suspect that all the other 31 teams in the league operate with
a lot of similarities and we can use their results if needed to determine further analysis and
results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results. In preparation of the final project for
this course, I have reviewed the list of sports business segments from our textbook. I have
chosen to use one of my favorite teams, NFL’s Detroit Lions. I believe this could be an
interesting selection as Detroit has been historically bad (unfortunately) and is definitely not
one of the first teams that people think of. Detroit is not a popular team compared to Dallas,
Pittsburgh, or Green Bay. And although the NFL does a lot ofleague-wide marketing, Detroit’s
marketing team themselves have a harder path to overcome the on-field product and keeping
fans interested while trying to grow the fanbase. For this project, I have identified four sources
that will be used for my research. Two of these four are directly related to Detroit Lions while
the other two are related to sports marketingin general. This combination will provide great
assistance on both the macro and micro level. The first source I will use is Brent Barnhart’s
“How to use Social Media in Sports to Keep Fans Engaged”. This article helps sport franchises
connect to their fan bases by looking at various trends along with different methods that can be
used. My second source is Jennifer Lyons’ “9 Trends in Social Media for Sports Marketing”.
This article gives nine different trends which includes causes, eSports, memes, among others.
Having a marketing team that is current or ahead of today’s trends will definitely help them
achieve positive results rather than falling behind. My third source is Josh Katzenstein’s “New
Marketing Plan is on Agenda for Lions”. This article talks about reorganization changes within
the marketing department, some of which is already obsolete. However, the article does talk
about the need for a new direction moving forward while attempting to bring fans together.
Lastly, my fourth source is Brooke Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P.,
Marketing and Brand for the Detroit Lions”. This article gives the readers a deeper inside look
for Emily’s career with Detroit and also the rise of women within the industry. My concern
with this project revolves around my team selection. Knowing that Detroit isnot one of the
‘major teams’ within the NFL, this could be harder to find certain information. Onthe contrary,
and this is personal speculation, I suspect that all the other 31 teams in the league operate with
a lot of similarities and we can use their results if needed to determine further analysis and
results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results. In preparation of the final project for
this course, I have reviewed the list of sports business segments from our textbook. I have
chosen to use one of my favorite teams, NFL’s Detroit Lions. I believe this could be an
interesting selection as Detroit has been historically bad (unfortunately) and is definitely not
one of the first teams that people think of. Detroit is not a popular team compared to Dallas,
Pittsburgh, or Green Bay. And although the NFL does a lot ofleague-wide marketing, Detroit’s
marketing team themselves have a harder path to overcome the on-field product and keeping
fans interested while trying to grow the fanbase. For this project, I have identified four sources
that will be used for my research. Two of these four are directly related to Detroit Lions while
the other two are related to sports marketingin general. This combination will provide great
assistance on both the macro and micro level. The first source I will use is Brent Barnhart’s
“How to use Social Media in Sports to Keep Fans Engaged”. This article helps sport franchises
connect to their fan bases by looking at various trends along with different methods that can be
used. My second source is Jennifer Lyons’ “9 Trends in Social Media for Sports Marketing”.
This article gives nine different trends which includes causes, eSports, memes, among others.
Having a marketing team that is current or ahead of today’s trends will definitely help them
achieve positive results rather than falling behind. My third source is Josh Katzenstein’s “New
Marketing Plan is on Agenda for Lions”. This article talks about reorganization changes within
the marketing department, some of which is already obsolete. However, the article does talk
about the need for a new direction moving forward while attempting to bring fans together.
Lastly, my fourth source is Brooke Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P.,
Marketing and Brand for the Detroit Lions”. This article gives the readers a deeper inside look
for Emily’s career with Detroit and also the rise of women within the industry. My concern
with this project revolves around my team selection. Knowing that Detroit isnot one of the
‘major teams’ within the NFL, this could be harder to find certain information. Onthe contrary,
and this is personal speculation, I suspect that all the other 31 teams in the league operate with
a lot of similarities and we can use their results if needed to determine further analysis and
results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results. In preparation of the final project for
this course, I have reviewed the list of sports business segments from our textbook. I have
chosen to use one of my favorite teams, NFL’s Detroit Lions. I believe this could be an
interesting selection as Detroit has been historically bad (unfortunately) and is definitely not
one of the first teams that people think of. Detroit is not a popular team compared to Dallas,
Pittsburgh, or Green Bay. And although the NFL does a lot ofleague-wide marketing, Detroit’s
marketing team themselves have a harder path to overcome the on-field product and keeping
fans interested while trying to grow the fanbase. For this project, I have identified four sources
that will be used for my research. Two of these four are directly related to Detroit Lions while
the other two are related to sports marketingin general. This combination will provide great
assistance on both the macro and micro level. The first source I will use is Brent Barnhart’s
“How to use Social Media in Sports to Keep Fans Engaged”. This article helps sport franchises
connect to their fan bases by looking at various trends along with different methods that can be
used. My second source is Jennifer Lyons’ “9 Trends in Social Media for Sports Marketing”.
This article gives nine different trends which includes causes, eSports, memes, among others.
Having a marketing team that is current or ahead of today’s trends will definitely help them
achieve positive results rather than falling behind. My third source is Josh Katzenstein’s “New
Marketing Plan is on Agenda for Lions”. This article talks about reorganization changes within
the marketing department, some of which is already obsolete. However, the article does talk
about the need for a new direction moving forward while attempting to bring fans together.
Lastly, my fourth source is Brooke Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P.,
Marketing and Brand for the Detroit Lions”. This article gives the readers a deeper inside look
for Emily’s career with Detroit and also the rise of women within the industry. My concern
with this project revolves around my team selection. Knowing that Detroit isnot one of the
‘major teams’ within the NFL, this could be harder to find certain information. Onthe contrary,
and this is personal speculation, I suspect that all the other 31 teams in the league operate with
a lot of similarities and we can use their results if needed to determine further analysis and
results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results. In preparation of the final project for
this course, I have reviewed the list of sports business segments from our textbook. I have
chosen to use one of my favorite teams, NFL’s Detroit Lions. I believe this could be an
interesting selection as Detroit has been historically bad (unfortunately) and is definitely not
one of the first teams that people think of. Detroit is not a popular team compared to Dallas,
Pittsburgh, or Green Bay. And although the NFL does a lot ofleague-wide marketing, Detroit’s
marketing team themselves have a harder path to overcome the on-field product and keeping
fans interested while trying to grow the fanbase. For this project, I have identified four sources
that will be used for my research. Two of these four are directly related to Detroit Lions while
the other two are related to sports marketingin general. This combination will provide great
assistance on both the macro and micro level. The first source I will use is Brent Barnhart’s
“How to use Social Media in Sports to Keep Fans Engaged”. This article helps sport franchises
connect to their fan bases by looking at various trends along with different methods that can be
used. My second source is Jennifer Lyons’ “9 Trends in Social Media for Sports Marketing”.
This article gives nine different trends which includes causes, eSports, memes, among others.
Having a marketing team that is current or ahead of today’s trends will definitely help them
achieve positive results rather than falling behind. My third source is Josh Katzenstein’s “New
Marketing Plan is on Agenda for Lions”. This article talks about reorganization changes within
the marketing department, some of which is already obsolete. However, the article does talk
about the need for a new direction moving forward while attempting to bring fans together.
Lastly, my fourth source is Brooke Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P.,
Marketing and Brand for the Detroit Lions”. This article gives the readers a deeper inside look
for Emily’s career with Detroit and also the rise of women within the industry. My concern
with this project revolves around my team selection. Knowing that Detroit isnot one of the
‘major teams’ within the NFL, this could be harder to find certain information. Onthe contrary,
and this is personal speculation, I suspect that all the other 31 teams in the league operate with
a lot of similarities and we can use their results if needed to determine further analysis and
results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results. In preparation of the final project for
this course, I have reviewed the list of sports business segments from our textbook. I have
chosen to use one of my favorite teams, NFL’s Detroit Lions. I believe this could be an
interesting selection as Detroit has been historically bad (unfortunately) and is definitely not
one of the first teams that people think of. Detroit is not a popular team compared to Dallas,
Pittsburgh, or Green Bay. And although the NFL does a lot ofleague-wide marketing, Detroit’s
marketing team themselves have a harder path to overcome the on-field product and keeping
fans interested while trying to grow the fanbase. For this project, I have identified four sources
that will be used for my research. Two of these four are directly related to Detroit Lions while
the other two are related to sports marketingin general. This combination will provide great
assistance on both the macro and micro level. The first source I will use is Brent Barnhart’s
“How to use Social Media in Sports to Keep Fans Engaged”. This article helps sport franchises
connect to their fan bases by looking at various trends along with different methods that can be
used. My second source is Jennifer Lyons’ “9 Trends in Social Media for Sports Marketing”.
This article gives nine different trends which includes causes, eSports, memes, among others.
Having a marketing team that is current or ahead of today’s trends will definitely help them
achieve positive results rather than falling behind. My third source is Josh Katzenstein’s “New
Marketing Plan is on Agenda for Lions”. This article talks about reorganization changes within
the marketing department, some of which is already obsolete. However, the article does talk
about the need for a new direction moving forward while attempting to bring fans together.
Lastly, my fourth source is Brooke Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P.,
Marketing and Brand for the Detroit Lions”. This article gives the readers a deeper inside look
for Emily’s career with Detroit and also the rise of women within the industry. My concern
with this project revolves around my team selection. Knowing that Detroit isnot one of the
‘major teams’ within the NFL, this could be harder to find certain information. Onthe contrary,
and this is personal speculation, I suspect that all the other 31 teams in the league operate with
a lot of similarities and we can use their results if needed to determine further analysis and
results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results. In preparation of the final project for
this course, I have reviewed the list of sports business segments from our textbook. I have
chosen to use one of my favorite teams, NFL’s Detroit Lions. I believe this could be an
interesting selection as Detroit has been historically bad (unfortunately) and is definitely not
one of the first teams that people think of. Detroit is not a popular team compared to Dallas,
Pittsburgh, or Green Bay. And although the NFL does a lot ofleague-wide marketing, Detroit’s
marketing team themselves have a harder path to overcome the on-field product and keeping
fans interested while trying to grow the fanbase. For this project, I have identified four sources
that will be used for my research. Two of these four are directly related to Detroit Lions while
the other two are related to sports marketingin general. This combination will provide great
assistance on both the macro and micro level. The first source I will use is Brent Barnhart’s
“How to use Social Media in Sports to Keep Fans Engaged”. This article helps sport franchises
connect to their fan bases by looking at various trends along with different methods that can be
used. My second source is Jennifer Lyons’ “9 Trends in Social Media for Sports Marketing”.
This article gives nine different trends which includes causes, eSports, memes, among others.
Having a marketing team that is current or ahead of today’s trends will definitely help them
achieve positive results rather than falling behind. My third source is Josh Katzenstein’s “New
Marketing Plan is on Agenda for Lions”. This article talks about reorganization changes within
the marketing department, some of which is already obsolete. However, the article does talk
about the need for a new direction moving forward while attempting to bring fans together.
Lastly, my fourth source is Brooke Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P.,
Marketing and Brand for the Detroit Lions”. This article gives the readers a deeper inside look
for Emily’s career with Detroit and also the rise of women within the industry. My concern
with this project revolves around my team selection. Knowing that Detroit isnot one of the
‘major teams’ within the NFL, this could be harder to find certain information. Onthe contrary,
and this is personal speculation, I suspect that all the other 31 teams in the league operate with
a lot of similarities and we can use their results if needed to determine further analysis and
results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results. In preparation of the final project for
this course, I have reviewed the list of sports business segments from our textbook. I have
chosen to use one of my favorite teams, NFL’s Detroit Lions. I believe this could be an
interesting selection as Detroit has been historically bad (unfortunately) and is definitely not
one of the first teams that people think of. Detroit is not a popular team compared to Dallas,
Pittsburgh, or Green Bay. And although the NFL does a lot ofleague-wide marketing, Detroit’s
marketing team themselves have a harder path to overcome the on-field product and keeping
fans interested while trying to grow the fanbase. For this project, I have identified four sources
that will be used for my research. Two of these four are directly related to Detroit Lions while
the other two are related to sports marketingin general. This combination will provide great
assistance on both the macro and micro level. The first source I will use is Brent Barnhart’s
“How to use Social Media in Sports to Keep Fans Engaged”. This article helps sport franchises
connect to their fan bases by looking at various trends along with different methods that can be
used. My second source is Jennifer Lyons’ “9 Trends in Social Media for Sports Marketing”.
This article gives nine different trends which includes causes, eSports, memes, among others.
Having a marketing team that is current or ahead of today’s trends will definitely help them
achieve positive results rather than falling behind. My third source is Josh Katzenstein’s “New
Marketing Plan is on Agenda for Lions”. This article talks about reorganization changes within
the marketing department, some of which is already obsolete. However, the article does talk
about the need for a new direction moving forward while attempting to bring fans together.
Lastly, my fourth source is Brooke Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P.,
Marketing and Brand for the Detroit Lions”. This article gives the readers a deeper inside look
for Emily’s career with Detroit and also the rise of women within the industry. My concern
with this project revolves around my team selection. Knowing that Detroit isnot one of the
‘major teams’ within the NFL, this could be harder to find certain information. Onthe contrary,
and this is personal speculation, I suspect that all the other 31 teams in the league operate with
a lot of similarities and we can use their results if needed to determine further analysis and
results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results. In preparation of the final project for
this course, I have reviewed the list of sports business segments from our textbook. I have
chosen to use one of my favorite teams, NFL’s Detroit Lions. I believe this could be an
interesting selection as Detroit has been historically bad (unfortunately) and is definitely not
one of the first teams that people think of. Detroit is not a popular team compared to Dallas,
Pittsburgh, or Green Bay. And although the NFL does a lot ofleague-wide marketing, Detroit’s
marketing team themselves have a harder path to overcome the on-field product and keeping
fans interested while trying to grow the fanbase. For this project, I have identified four sources
that will be used for my research. Two of these four are directly related to Detroit Lions while
the other two are related to sports marketingin general. This combination will provide great
assistance on both the macro and micro level. The first source I will use is Brent Barnhart’s
“How to use Social Media in Sports to Keep Fans Engaged”. This article helps sport franchises
connect to their fan bases by looking at various trends along with different methods that can be
used. My second source is Jennifer Lyons’ “9 Trends in Social Media for Sports Marketing”.
This article gives nine different trends which includes causes, eSports, memes, among others.
Having a marketing team that is current or ahead of today’s trends will definitely help them
achieve positive results rather than falling behind. My third source is Josh Katzenstein’s “New
Marketing Plan is on Agenda for Lions”. This article talks about reorganization changes within
the marketing department, some of which is already obsolete. However, the article does talk
about the need for a new direction moving forward while attempting to bring fans together.
Lastly, my fourth source is Brooke Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P.,
Marketing and Brand for the Detroit Lions”. This article gives the readers a deeper inside look
for Emily’s career with Detroit and also the rise of women within the industry. My concern
with this project revolves around my team selection. Knowing that Detroit isnot one of the
‘major teams’ within the NFL, this could be harder to find certain information. Onthe contrary,
and this is personal speculation, I suspect that all the other 31 teams in the league operate with
a lot of similarities and we can use their results if needed to determine further analysis and
results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results. In preparation of the final project for
this course, I have reviewed the list of sports business segments from our textbook. I have
chosen to use one of my favorite teams, NFL’s Detroit Lions. I believe this could be an
interesting selection as Detroit has been historically bad (unfortunately) and is definitely not
one of the first teams that people think of. Detroit is not a popular team compared to Dallas,
Pittsburgh, or Green Bay. And although the NFL does a lot ofleague-wide marketing, Detroit’s
marketing team themselves have a harder path to overcome the on-field product and keeping
fans interested while trying to grow the fanbase. For this project, I have identified four sources
that will be used for my research. Two of these four are directly related to Detroit Lions while
the other two are related to sports marketingin general. This combination will provide great
assistance on both the macro and micro level. The first source I will use is Brent Barnhart’s
“How to use Social Media in Sports to Keep Fans Engaged”. This article helps sport franchises
connect to their fan bases by looking at various trends along with different methods that can be
used. My second source is Jennifer Lyons’ “9 Trends in Social Media for Sports Marketing”.
This article gives nine different trends which includes causes, eSports, memes, among others.
Having a marketing team that is current or ahead of today’s trends will definitely help them
achieve positive results rather than falling behind. My third source is Josh Katzenstein’s “New
Marketing Plan is on Agenda for Lions”. This article talks about reorganization changes within
the marketing department, some of which is already obsolete. However, the article does talk
about the need for a new direction moving forward while attempting to bring fans together.
Lastly, my fourth source is Brooke Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P.,
Marketing and Brand for the Detroit Lions”. This article gives the readers a deeper inside look
for Emily’s career with Detroit and also the rise of women within the industry. My concern
with this project revolves around my team selection. Knowing that Detroit isnot one of the
‘major teams’ within the NFL, this could be harder to find certain information. Onthe contrary,
and this is personal speculation, I suspect that all the other 31 teams in the league operate with
a lot of similarities and we can use their results if needed to determine further analysis and
results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results. In preparation of the final project for
this course, I have reviewed the list of sports business segments from our textbook. I have
chosen to use one of my favorite teams, NFL’s Detroit Lions. I believe this could be an
interesting selection as Detroit has been historically bad (unfortunately) and is definitely not
one of the first teams that people think of. Detroit is not a popular team compared to Dallas,
Pittsburgh, or Green Bay. And although the NFL does a lot ofleague-wide marketing, Detroit’s
marketing team themselves have a harder path to overcome the on-field product and keeping
fans interested while trying to grow the fanbase. For this project, I have identified four sources
that will be used for my research. Two of these four are directly related to Detroit Lions while
the other two are related to sports marketingin general. This combination will provide great
assistance on both the macro and micro level. The first source I will use is Brent Barnhart’s
“How to use Social Media in Sports to Keep Fans Engaged”. This article helps sport franchises
connect to their fan bases by looking at various trends along with different methods that can be
used. My second source is Jennifer Lyons’ “9 Trends in Social Media for Sports Marketing”.
This article gives nine different trends which includes causes, eSports, memes, among others.
Having a marketing team that is current or ahead of today’s trends will definitely help them
achieve positive results rather than falling behind. My third source is Josh Katzenstein’s “New
Marketing Plan is on Agenda for Lions”. This article talks about reorganization changes within
the marketing department, some of which is already obsolete. However, the article does talk
about the need for a new direction moving forward while attempting to bring fans together.
Lastly, my fourth source is Brooke Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P.,
Marketing and Brand for the Detroit Lions”. This article gives the readers a deeper inside look
for Emily’s career with Detroit and also the rise of women within the industry. My concern
with this project revolves around my team selection. Knowing that Detroit isnot one of the
‘major teams’ within the NFL, this could be harder to find certain information. Onthe contrary,
and this is personal speculation, I suspect that all the other 31 teams in the league operate with
a lot of similarities and we can use their results if needed to determine further analysis and
results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results. In preparation of the final project for
this course, I have reviewed the list of sports business segments from our textbook. I have
chosen to use one of my favorite teams, NFL’s Detroit Lions. I believe this could be an
interesting selection as Detroit has been historically bad (unfortunately) and is definitely not
one of the first teams that people think of. Detroit is not a popular team compared to Dallas,
Pittsburgh, or Green Bay. And although the NFL does a lot ofleague-wide marketing, Detroit’s
marketing team themselves have a harder path to overcome the on-field product and keeping
fans interested while trying to grow the fanbase. For this project, I have identified four sources
that will be used for my research. Two of these four are directly related to Detroit Lions while
the other two are related to sports marketingin general. This combination will provide great
assistance on both the macro and micro level. The first source I will use is Brent Barnhart’s
“How to use Social Media in Sports to Keep Fans Engaged”. This article helps sport franchises
connect to their fan bases by looking at various trends along with different methods that can be
used. My second source is Jennifer Lyons’ “9 Trends in Social Media for Sports Marketing”.
This article gives nine different trends which includes causes, eSports, memes, among others.
Having a marketing team that is current or ahead of today’s trends will definitely help them
achieve positive results rather than falling behind. My third source is Josh Katzenstein’s “New
Marketing Plan is on Agenda for Lions”. This article talks about reorganization changes within
the marketing department, some of which is already obsolete. However, the article does talk
about the need for a new direction moving forward while attempting to bring fans together.
Lastly, my fourth source is Brooke Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P.,
Marketing and Brand for the Detroit Lions”. This article gives the readers a deeper inside look
for Emily’s career with Detroit and also the rise of women within the industry. My concern
with this project revolves around my team selection. Knowing that Detroit isnot one of the
‘major teams’ within the NFL, this could be harder to find certain information. Onthe contrary,
and this is personal speculation, I suspect that all the other 31 teams in the league operate with
a lot of similarities and we can use their results if needed to determine further analysis and
results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results. In preparation of the final project for
this course, I have reviewed the list of sports business segments from our textbook. I have
chosen to use one of my favorite teams, NFL’s Detroit Lions. I believe this could be an
interesting selection as Detroit has been historically bad (unfortunately) and is definitely not
one of the first teams that people think of. Detroit is not a popular team compared to Dallas,
Pittsburgh, or Green Bay. And although the NFL does a lot ofleague-wide marketing, Detroit’s
marketing team themselves have a harder path to overcome the on-field product and keeping
fans interested while trying to grow the fanbase. For this project, I have identified four sources
that will be used for my research. Two of these four are directly related to Detroit Lions while
the other two are related to sports marketingin general. This combination will provide great
assistance on both the macro and micro level. The first source I will use is Brent Barnhart’s
“How to use Social Media in Sports to Keep Fans Engaged”. This article helps sport franchises
connect to their fan bases by looking at various trends along with different methods that can be
used. My second source is Jennifer Lyons’ “9 Trends in Social Media for Sports Marketing”.
This article gives nine different trends which includes causes, eSports, memes, among others.
Having a marketing team that is current or ahead of today’s trends will definitely help them
achieve positive results rather than falling behind. My third source is Josh Katzenstein’s “New
Marketing Plan is on Agenda for Lions”. This article talks about reorganization changes within
the marketing department, some of which is already obsolete. However, the article does talk
about the need for a new direction moving forward while attempting to bring fans together.
Lastly, my fourth source is Brooke Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P.,
Marketing and Brand for the Detroit Lions”. This article gives the readers a deeper inside look
for Emily’s career with Detroit and also the rise of women within the industry. My concern
with this project revolves around my team selection. Knowing that Detroit isnot one of the
‘major teams’ within the NFL, this could be harder to find certain information. Onthe contrary,
and this is personal speculation, I suspect that all the other 31 teams in the league operate with
a lot of similarities and we can use their results if needed to determine further analysis and
results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results. In preparation of the final project for
this course, I have reviewed the list of sports business segments from our textbook. I have
chosen to use one of my favorite teams, NFL’s Detroit Lions. I believe this could be an
interesting selection as Detroit has been historically bad (unfortunately) and is definitely not
one of the first teams that people think of. Detroit is not a popular team compared to Dallas,
Pittsburgh, or Green Bay. And although the NFL does a lot ofleague-wide marketing, Detroit’s
marketing team themselves have a harder path to overcome the on-field product and keeping
fans interested while trying to grow the fanbase. For this project, I have identified four sources
that will be used for my research. Two of these four are directly related to Detroit Lions while
the other two are related to sports marketingin general. This combination will provide great
assistance on both the macro and micro level. The first source I will use is Brent Barnhart’s
“How to use Social Media in Sports to Keep Fans Engaged”. This article helps sport franchises
connect to their fan bases by looking at various trends along with different methods that can be
used. My second source is Jennifer Lyons’ “9 Trends in Social Media for Sports Marketing”.
This article gives nine different trends which includes causes, eSports, memes, among others.
Having a marketing team that is current or ahead of today’s trends will definitely help them
achieve positive results rather than falling behind. My third source is Josh Katzenstein’s “New
Marketing Plan is on Agenda for Lions”. This article talks about reorganization changes within
the marketing department, some of which is already obsolete. However, the article does talk
about the need for a new direction moving forward while attempting to bring fans together.
Lastly, my fourth source is Brooke Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P.,
Marketing and Brand for the Detroit Lions”. This article gives the readers a deeper inside look
for Emily’s career with Detroit and also the rise of women within the industry. My concern
with this project revolves around my team selection. Knowing that Detroit isnot one of the
‘major teams’ within the NFL, this could be harder to find certain information. Onthe contrary,
and this is personal speculation, I suspect that all the other 31 teams in the league operate with
a lot of similarities and we can use their results if needed to determine further analysis and
results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results. In preparation of the final project for
this course, I have reviewed the list of sports business segments from our textbook. I have
chosen to use one of my favorite teams, NFL’s Detroit Lions. I believe this could be an
interesting selection as Detroit has been historically bad (unfortunately) and is definitely not
one of the first teams that people think of. Detroit is not a popular team compared to Dallas,
Pittsburgh, or Green Bay. And although the NFL does a lot ofleague-wide marketing, Detroit’s
marketing team themselves have a harder path to overcome the on-field product and keeping
fans interested while trying to grow the fanbase. For this project, I have identified four sources
that will be used for my research. Two of these four are directly related to Detroit Lions while
the other two are related to sports marketingin general. This combination will provide great
assistance on both the macro and micro level. The first source I will use is Brent Barnhart’s
“How to use Social Media in Sports to Keep Fans Engaged”. This article helps sport franchises
connect to their fan bases by looking at various trends along with different methods that can be
used. My second source is Jennifer Lyons’ “9 Trends in Social Media for Sports Marketing”.
This article gives nine different trends which includes causes, eSports, memes, among others.
Having a marketing team that is current or ahead of today’s trends will definitely help them
achieve positive results rather than falling behind. My third source is Josh Katzenstein’s “New
Marketing Plan is on Agenda for Lions”. This article talks about reorganization changes within
the marketing department, some of which is already obsolete. However, the article does talk
about the need for a new direction moving forward while attempting to bring fans together.
Lastly, my fourth source is Brooke Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P.,
Marketing and Brand for the Detroit Lions”. This article gives the readers a deeper inside look
for Emily’s career with Detroit and also the rise of women within the industry. My concern
with this project revolves around my team selection. Knowing that Detroit isnot one of the
‘major teams’ within the NFL, this could be harder to find certain information. Onthe contrary,
and this is personal speculation, I suspect that all the other 31 teams in the league operate with
a lot of similarities and we can use their results if needed to determine further analysis and
results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results. In preparation of the final project for
this course, I have reviewed the list of sports business segments from our textbook. I have
chosen to use one of my favorite teams, NFL’s Detroit Lions. I believe this could be an
interesting selection as Detroit has been historically bad (unfortunately) and is definitely not
one of the first teams that people think of. Detroit is not a popular team compared to Dallas,
Pittsburgh, or Green Bay. And although the NFL does a lot ofleague-wide marketing, Detroit’s
marketing team themselves have a harder path to overcome the on-field product and keeping
fans interested while trying to grow the fanbase. For this project, I have identified four sources
that will be used for my research. Two of these four are directly related to Detroit Lions while
the other two are related to sports marketingin general. This combination will provide great
assistance on both the macro and micro level. The first source I will use is Brent Barnhart’s
“How to use Social Media in Sports to Keep Fans Engaged”. This article helps sport franchises
connect to their fan bases by looking at various trends along with different methods that can be
used. My second source is Jennifer Lyons’ “9 Trends in Social Media for Sports Marketing”.
This article gives nine different trends which includes causes, eSports, memes, among others.
Having a marketing team that is current or ahead of today’s trends will definitely help them
achieve positive results rather than falling behind. My third source is Josh Katzenstein’s “New
Marketing Plan is on Agenda for Lions”. This article talks about reorganization changes within
the marketing department, some of which is already obsolete. However, the article does talk
about the need for a new direction moving forward while attempting to bring fans together.
Lastly, my fourth source is Brooke Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P.,
Marketing and Brand for the Detroit Lions”. This article gives the readers a deeper inside look
for Emily’s career with Detroit and also the rise of women within the industry. My concern
with this project revolves around my team selection. Knowing that Detroit isnot one of the
‘major teams’ within the NFL, this could be harder to find certain information. Onthe contrary,
and this is personal speculation, I suspect that all the other 31 teams in the league operate with
a lot of similarities and we can use their results if needed to determine further analysis and
results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results. In preparation of the final project for
this course, I have reviewed the list of sports business segments from our textbook. I have
chosen to use one of my favorite teams, NFL’s Detroit Lions. I believe this could be an
interesting selection as Detroit has been historically bad (unfortunately) and is definitely not
one of the first teams that people think of. Detroit is not a popular team compared to Dallas,
Pittsburgh, or Green Bay. And although the NFL does a lot ofleague-wide marketing, Detroit’s
marketing team themselves have a harder path to overcome the on-field product and keeping
fans interested while trying to grow the fanbase. For this project, I have identified four sources
that will be used for my research. Two of these four are directly related to Detroit Lions while
the other two are related to sports marketingin general. This combination will provide great
assistance on both the macro and micro level. The first source I will use is Brent Barnhart’s
“How to use Social Media in Sports to Keep Fans Engaged”. This article helps sport franchises
connect to their fan bases by looking at various trends along with different methods that can be
used. My second source is Jennifer Lyons’ “9 Trends in Social Media for Sports Marketing”.
This article gives nine different trends which includes causes, eSports, memes, among others.
Having a marketing team that is current or ahead of today’s trends will definitely help them
achieve positive results rather than falling behind. My third source is Josh Katzenstein’s “New
Marketing Plan is on Agenda for Lions”. This article talks about reorganization changes within
the marketing department, some of which is already obsolete. However, the article does talk
about the need for a new direction moving forward while attempting to bring fans together.
Lastly, my fourth source is Brooke Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P.,
Marketing and Brand for the Detroit Lions”. This article gives the readers a deeper inside look
for Emily’s career with Detroit and also the rise of women within the industry. My concern
with this project revolves around my team selection. Knowing that Detroit isnot one of the
‘major teams’ within the NFL, this could be harder to find certain information. Onthe contrary,
and this is personal speculation, I suspect that all the other 31 teams in the league operate with
a lot of similarities and we can use their results if needed to determine further analysis and
results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results. In preparation of the final project for
this course, I have reviewed the list of sports business segments from our textbook. I have
chosen to use one of my favorite teams, NFL’s Detroit Lions. I believe this could be an
interesting selection as Detroit has been historically bad (unfortunately) and is definitely not
one of the first teams that people think of. Detroit is not a popular team compared to Dallas,
Pittsburgh, or Green Bay. And although the NFL does a lot ofleague-wide marketing, Detroit’s
marketing team themselves have a harder path to overcome the on-field product and keeping
fans interested while trying to grow the fanbase. For this project, I have identified four sources
that will be used for my research. Two of these four are directly related to Detroit Lions while
the other two are related to sports marketingin general. This combination will provide great
assistance on both the macro and micro level. The first source I will use is Brent Barnhart’s
“How to use Social Media in Sports to Keep Fans Engaged”. This article helps sport franchises
connect to their fan bases by looking at various trends along with different methods that can be
used. My second source is Jennifer Lyons’ “9 Trends in Social Media for Sports Marketing”.
This article gives nine different trends which includes causes, eSports, memes, among others.
Having a marketing team that is current or ahead of today’s trends will definitely help them
achieve positive results rather than falling behind. My third source is Josh Katzenstein’s “New
Marketing Plan is on Agenda for Lions”. This article talks about reorganization changes within
the marketing department, some of which is already obsolete. However, the article does talk
about the need for a new direction moving forward while attempting to bring fans together.
Lastly, my fourth source is Brooke Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P.,
Marketing and Brand for the Detroit Lions”. This article gives the readers a deeper inside look
for Emily’s career with Detroit and also the rise of women within the industry. My concern
with this project revolves around my team selection. Knowing that Detroit isnot one of the
‘major teams’ within the NFL, this could be harder to find certain information. Onthe contrary,
and this is personal speculation, I suspect that all the other 31 teams in the league operate with
a lot of similarities and we can use their results if needed to determine further analysis and
results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results. In preparation of the final project for
this course, I have reviewed the list of sports business segments from our textbook. I have
chosen to use one of my favorite teams, NFL’s Detroit Lions. I believe this could be an
interesting selection as Detroit has been historically bad (unfortunately) and is definitely not
one of the first teams that people think of. Detroit is not a popular team compared to Dallas,
Pittsburgh, or Green Bay. And although the NFL does a lot ofleague-wide marketing, Detroit’s
marketing team themselves have a harder path to overcome the on-field product and keeping
fans interested while trying to grow the fanbase. For this project, I have identified four sources
that will be used for my research. Two of these four are directly related to Detroit Lions while
the other two are related to sports marketingin general. This combination will provide great
assistance on both the macro and micro level. The first source I will use is Brent Barnhart’s
“How to use Social Media in Sports to Keep Fans Engaged”. This article helps sport franchises
connect to their fan bases by looking at various trends along with different methods that can be
used. My second source is Jennifer Lyons’ “9 Trends in Social Media for Sports Marketing”.
This article gives nine different trends which includes causes, eSports, memes, among others.
Having a marketing team that is current or ahead of today’s trends will definitely help them
achieve positive results rather than falling behind. My third source is Josh Katzenstein’s “New
Marketing Plan is on Agenda for Lions”. This article talks about reorganization changes within
the marketing department, some of which is already obsolete. However, the article does talk
about the need for a new direction moving forward while attempting to bring fans together.
Lastly, my fourth source is Brooke Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P.,
Marketing and Brand for the Detroit Lions”. This article gives the readers a deeper inside look
for Emily’s career with Detroit and also the rise of women within the industry. My concern
with this project revolves around my team selection. Knowing that Detroit isnot one of the
‘major teams’ within the NFL, this could be harder to find certain information. Onthe contrary,
and this is personal speculation, I suspect that all the other 31 teams in the league operate with
a lot of similarities and we can use their results if needed to determine further analysis and
results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results. In preparation of the final project for
this course, I have reviewed the list of sports business segments from our textbook. I have
chosen to use one of my favorite teams, NFL’s Detroit Lions. I believe this could be an
interesting selection as Detroit has been historically bad (unfortunately) and is definitely not
one of the first teams that people think of. Detroit is not a popular team compared to Dallas,
Pittsburgh, or Green Bay. And although the NFL does a lot ofleague-wide marketing, Detroit’s
marketing team themselves have a harder path to overcome the on-field product and keeping
fans interested while trying to grow the fanbase. For this project, I have identified four sources
that will be used for my research. Two of these four are directly related to Detroit Lions while
the other two are related to sports marketingin general. This combination will provide great
assistance on both the macro and micro level. The first source I will use is Brent Barnhart’s
“How to use Social Media in Sports to Keep Fans Engaged”. This article helps sport franchises
connect to their fan bases by looking at various trends along with different methods that can be
used. My second source is Jennifer Lyons’ “9 Trends in Social Media for Sports Marketing”.
This article gives nine different trends which includes causes, eSports, memes, among others.
Having a marketing team that is current or ahead of today’s trends will definitely help them
achieve positive results rather than falling behind. My third source is Josh Katzenstein’s “New
Marketing Plan is on Agenda for Lions”. This article talks about reorganization changes within
the marketing department, some of which is already obsolete. However, the article does talk
about the need for a new direction moving forward while attempting to bring fans together.
Lastly, my fourth source is Brooke Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P.,
Marketing and Brand for the Detroit Lions”. This article gives the readers a deeper inside look
for Emily’s career with Detroit and also the rise of women within the industry. My concern
with this project revolves around my team selection. Knowing that Detroit isnot one of the
‘major teams’ within the NFL, this could be harder to find certain information. Onthe contrary,
and this is personal speculation, I suspect that all the other 31 teams in the league operate with
a lot of similarities and we can use their results if needed to determine further analysis and
results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results. In preparation of the final project for
this course, I have reviewed the list of sports business segments from our textbook. I have
chosen to use one of my favorite teams, NFL’s Detroit Lions. I believe this could be an
interesting selection as Detroit has been historically bad (unfortunately) and is definitely not
one of the first teams that people think of. Detroit is not a popular team compared to Dallas,
Pittsburgh, or Green Bay. And although the NFL does a lot ofleague-wide marketing, Detroit’s
marketing team themselves have a harder path to overcome the on-field product and keeping
fans interested while trying to grow the fanbase. For this project, I have identified four sources
that will be used for my research. Two of these four are directly related to Detroit Lions while
the other two are related to sports marketingin general. This combination will provide great
assistance on both the macro and micro level. The first source I will use is Brent Barnhart’s
“How to use Social Media in Sports to Keep Fans Engaged”. This article helps sport franchises
connect to their fan bases by looking at various trends along with different methods that can be
used. My second source is Jennifer Lyons’ “9 Trends in Social Media for Sports Marketing”.
This article gives nine different trends which includes causes, eSports, memes, among others.
Having a marketing team that is current or ahead of today’s trends will definitely help them
achieve positive results rather than falling behind. My third source is Josh Katzenstein’s “New
Marketing Plan is on Agenda for Lions”. This article talks about reorganization changes within
the marketing department, some of which is already obsolete. However, the article does talk
about the need for a new direction moving forward while attempting to bring fans together.
Lastly, my fourth source is Brooke Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P.,
Marketing and Brand for the Detroit Lions”. This article gives the readers a deeper inside look
for Emily’s career with Detroit and also the rise of women within the industry. My concern
with this project revolves around my team selection. Knowing that Detroit isnot one of the
‘major teams’ within the NFL, this could be harder to find certain information. Onthe contrary,
and this is personal speculation, I suspect that all the other 31 teams in the league operate with
a lot of similarities and we can use their results if needed to determine further analysis and
results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results. In preparation of the final project for
this course, I have reviewed the list of sports business segments from our textbook. I have
chosen to use one of my favorite teams, NFL’s Detroit Lions. I believe this could be an
interesting selection as Detroit has been historically bad (unfortunately) and is definitely not
one of the first teams that people think of. Detroit is not a popular team compared to Dallas,
Pittsburgh, or Green Bay. And although the NFL does a lot ofleague-wide marketing, Detroit’s
marketing team themselves have a harder path to overcome the on-field product and keeping
fans interested while trying to grow the fanbase. For this project, I have identified four sources
that will be used for my research. Two of these four are directly related to Detroit Lions while
the other two are related to sports marketingin general. This combination will provide great
assistance on both the macro and micro level. The first source I will use is Brent Barnhart’s
“How to use Social Media in Sports to Keep Fans Engaged”. This article helps sport franchises
connect to their fan bases by looking at various trends along with different methods that can be
used. My second source is Jennifer Lyons’ “9 Trends in Social Media for Sports Marketing”.
This article gives nine different trends which includes causes, eSports, memes, among others.
Having a marketing team that is current or ahead of today’s trends will definitely help them
achieve positive results rather than falling behind. My third source is Josh Katzenstein’s “New
Marketing Plan is on Agenda for Lions”. This article talks about reorganization changes within
the marketing department, some of which is already obsolete. However, the article does talk
about the need for a new direction moving forward while attempting to bring fans together.
Lastly, my fourth source is Brooke Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P.,
Marketing and Brand for the Detroit Lions”. This article gives the readers a deeper inside look
for Emily’s career with Detroit and also the rise of women within the industry. My concern
with this project revolves around my team selection. Knowing that Detroit isnot one of the
‘major teams’ within the NFL, this could be harder to find certain information. Onthe contrary,
and this is personal speculation, I suspect that all the other 31 teams in the league operate with
a lot of similarities and we can use their results if needed to determine further analysis and
results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results. In preparation of the final project for
this course, I have reviewed the list of sports business segments from our textbook. I have
chosen to use one of my favorite teams, NFL’s Detroit Lions. I believe this could be an
interesting selection as Detroit has been historically bad (unfortunately) and is definitely not
one of the first teams that people think of. Detroit is not a popular team compared to Dallas,
Pittsburgh, or Green Bay. And although the NFL does a lot ofleague-wide marketing, Detroit’s
marketing team themselves have a harder path to overcome the on-field product and keeping
fans interested while trying to grow the fanbase. For this project, I have identified four sources
that will be used for my research. Two of these four are directly related to Detroit Lions while
the other two are related to sports marketingin general. This combination will provide great
assistance on both the macro and micro level. The first source I will use is Brent Barnhart’s
“How to use Social Media in Sports to Keep Fans Engaged”. This article helps sport franchises
connect to their fan bases by looking at various trends along with different methods that can be
used. My second source is Jennifer Lyons’ “9 Trends in Social Media for Sports Marketing”.
This article gives nine different trends which includes causes, eSports, memes, among others.
Having a marketing team that is current or ahead of today’s trends will definitely help them
achieve positive results rather than falling behind. My third source is Josh Katzenstein’s “New
Marketing Plan is on Agenda for Lions”. This article talks about reorganization changes within
the marketing department, some of which is already obsolete. However, the article does talk
about the need for a new direction moving forward while attempting to bring fans together.
Lastly, my fourth source is Brooke Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P.,
Marketing and Brand for the Detroit Lions”. This article gives the readers a deeper inside look
for Emily’s career with Detroit and also the rise of women within the industry. My concern
with this project revolves around my team selection. Knowing that Detroit isnot one of the
‘major teams’ within the NFL, this could be harder to find certain information. Onthe contrary,
and this is personal speculation, I suspect that all the other 31 teams in the league operate with
a lot of similarities and we can use their results if needed to determine further analysis and
results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results. In preparation of the final project for
this course, I have reviewed the list of sports business segments from our textbook. I have
chosen to use one of my favorite teams, NFL’s Detroit Lions. I believe this could be an
interesting selection as Detroit has been historically bad (unfortunately) and is definitely not
one of the first teams that people think of. Detroit is not a popular team compared to Dallas,
Pittsburgh, or Green Bay. And although the NFL does a lot ofleague-wide marketing, Detroit’s
marketing team themselves have a harder path to overcome the on-field product and keeping
fans interested while trying to grow the fanbase. For this project, I have identified four sources
that will be used for my research. Two of these four are directly related to Detroit Lions while
the other two are related to sports marketingin general. This combination will provide great
assistance on both the macro and micro level. The first source I will use is Brent Barnhart’s
“How to use Social Media in Sports to Keep Fans Engaged”. This article helps sport franchises
connect to their fan bases by looking at various trends along with different methods that can be
used. My second source is Jennifer Lyons’ “9 Trends in Social Media for Sports Marketing”.
This article gives nine different trends which includes causes, eSports, memes, among others.
Having a marketing team that is current or ahead of today’s trends will definitely help them
achieve positive results rather than falling behind. My third source is Josh Katzenstein’s “New
Marketing Plan is on Agenda for Lions”. This article talks about reorganization changes within
the marketing department, some of which is already obsolete. However, the article does talk
about the need for a new direction moving forward while attempting to bring fans together.
Lastly, my fourth source is Brooke Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P.,
Marketing and Brand for the Detroit Lions”. This article gives the readers a deeper inside look
for Emily’s career with Detroit and also the rise of women within the industry. My concern
with this project revolves around my team selection. Knowing that Detroit isnot one of the
‘major teams’ within the NFL, this could be harder to find certain information. Onthe contrary,
and this is personal speculation, I suspect that all the other 31 teams in the league operate with
a lot of similarities and we can use their results if needed to determine further analysis and
results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results. In preparation of the final project for
this course, I have reviewed the list of sports business segments from our textbook. I have
chosen to use one of my favorite teams, NFL’s Detroit Lions. I believe this could be an
interesting selection as Detroit has been historically bad (unfortunately) and is definitely not
one of the first teams that people think of. Detroit is not a popular team compared to Dallas,
Pittsburgh, or Green Bay. And although the NFL does a lot ofleague-wide marketing, Detroit’s
marketing team themselves have a harder path to overcome the on-field product and keeping
fans interested while trying to grow the fanbase. For this project, I have identified four sources
that will be used for my research. Two of these four are directly related to Detroit Lions while
the other two are related to sports marketingin general. This combination will provide great
assistance on both the macro and micro level. The first source I will use is Brent Barnhart’s
“How to use Social Media in Sports to Keep Fans Engaged”. This article helps sport franchises
connect to their fan bases by looking at various trends along with different methods that can be
used. My second source is Jennifer Lyons’ “9 Trends in Social Media for Sports Marketing”.
This article gives nine different trends which includes causes, eSports, memes, among others.
Having a marketing team that is current or ahead of today’s trends will definitely help them
achieve positive results rather than falling behind. My third source is Josh Katzenstein’s “New
Marketing Plan is on Agenda for Lions”. This article talks about reorganization changes within
the marketing department, some of which is already obsolete. However, the article does talk
about the need for a new direction moving forward while attempting to bring fans together.
Lastly, my fourth source is Brooke Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P.,
Marketing and Brand for the Detroit Lions”. This article gives the readers a deeper inside look
for Emily’s career with Detroit and also the rise of women within the industry. My concern
with this project revolves around my team selection. Knowing that Detroit isnot one of the
‘major teams’ within the NFL, this could be harder to find certain information. Onthe contrary,
and this is personal speculation, I suspect that all the other 31 teams in the league operate with
a lot of similarities and we can use their results if needed to determine further analysis and
results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results. In preparation of the final project for
this course, I have reviewed the list of sports business segments from our textbook. I have
chosen to use one of my favorite teams, NFL’s Detroit Lions. I believe this could be an
interesting selection as Detroit has been historically bad (unfortunately) and is definitely not
one of the first teams that people think of. Detroit is not a popular team compared to Dallas,
Pittsburgh, or Green Bay. And although the NFL does a lot ofleague-wide marketing, Detroit’s
marketing team themselves have a harder path to overcome the on-field product and keeping
fans interested while trying to grow the fanbase. For this project, I have identified four sources
that will be used for my research. Two of these four are directly related to Detroit Lions while
the other two are related to sports marketingin general. This combination will provide great
assistance on both the macro and micro level. The first source I will use is Brent Barnhart’s
“How to use Social Media in Sports to Keep Fans Engaged”. This article helps sport franchises
connect to their fan bases by looking at various trends along with different methods that can be
used. My second source is Jennifer Lyons’ “9 Trends in Social Media for Sports Marketing”.
This article gives nine different trends which includes causes, eSports, memes, among others.
Having a marketing team that is current or ahead of today’s trends will definitely help them
achieve positive results rather than falling behind. My third source is Josh Katzenstein’s “New
Marketing Plan is on Agenda for Lions”. This article talks about reorganization changes within
the marketing department, some of which is already obsolete. However, the article does talk
about the need for a new direction moving forward while attempting to bring fans together.
Lastly, my fourth source is Brooke Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P.,
Marketing and Brand for the Detroit Lions”. This article gives the readers a deeper inside look
for Emily’s career with Detroit and also the rise of women within the industry. My concern
with this project revolves around my team selection. Knowing that Detroit isnot one of the
‘major teams’ within the NFL, this could be harder to find certain information. Onthe contrary,
and this is personal speculation, I suspect that all the other 31 teams in the league operate with
a lot of similarities and we can use their results if needed to determine further analysis and
results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results. In preparation of the final project for
this course, I have reviewed the list of sports business segments from our textbook. I have
chosen to use one of my favorite teams, NFL’s Detroit Lions. I believe this could be an
interesting selection as Detroit has been historically bad (unfortunately) and is definitely not
one of the first teams that people think of. Detroit is not a popular team compared to Dallas,
Pittsburgh, or Green Bay. And although the NFL does a lot ofleague-wide marketing, Detroit’s
marketing team themselves have a harder path to overcome the on-field product and keeping
fans interested while trying to grow the fanbase. For this project, I have identified four sources
that will be used for my research. Two of these four are directly related to Detroit Lions while
the other two are related to sports marketingin general. This combination will provide great
assistance on both the macro and micro level. The first source I will use is Brent Barnhart’s
“How to use Social Media in Sports to Keep Fans Engaged”. This article helps sport franchises
connect to their fan bases by looking at various trends along with different methods that can be
used. My second source is Jennifer Lyons’ “9 Trends in Social Media for Sports Marketing”.
This article gives nine different trends which includes causes, eSports, memes, among others.
Having a marketing team that is current or ahead of today’s trends will definitely help them
achieve positive results rather than falling behind. My third source is Josh Katzenstein’s “New
Marketing Plan is on Agenda for Lions”. This article talks about reorganization changes within
the marketing department, some of which is already obsolete. However, the article does talk
about the need for a new direction moving forward while attempting to bring fans together.
Lastly, my fourth source is Brooke Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P.,
Marketing and Brand for the Detroit Lions”. This article gives the readers a deeper inside look
for Emily’s career with Detroit and also the rise of women within the industry. My concern
with this project revolves around my team selection. Knowing that Detroit isnot one of the
‘major teams’ within the NFL, this could be harder to find certain information. Onthe contrary,
and this is personal speculation, I suspect that all the other 31 teams in the league operate with
a lot of similarities and we can use their results if needed to determine further analysis and
results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results. In preparation of the final project for
this course, I have reviewed the list of sports business segments from our textbook. I have
chosen to use one of my favorite teams, NFL’s Detroit Lions. I believe this could be an
interesting selection as Detroit has been historically bad (unfortunately) and is definitely not
one of the first teams that people think of. Detroit is not a popular team compared to Dallas,
Pittsburgh, or Green Bay. And although the NFL does a lot ofleague-wide marketing, Detroit’s
marketing team themselves have a harder path to overcome the on-field product and keeping
fans interested while trying to grow the fanbase. For this project, I have identified four sources
that will be used for my research. Two of these four are directly related to Detroit Lions while
the other two are related to sports marketingin general. This combination will provide great
assistance on both the macro and micro level. The first source I will use is Brent Barnhart’s
“How to use Social Media in Sports to Keep Fans Engaged”. This article helps sport franchises
connect to their fan bases by looking at various trends along with different methods that can be
used. My second source is Jennifer Lyons’ “9 Trends in Social Media for Sports Marketing”.
This article gives nine different trends which includes causes, eSports, memes, among others.
Having a marketing team that is current or ahead of today’s trends will definitely help them
achieve positive results rather than falling behind. My third source is Josh Katzenstein’s “New
Marketing Plan is on Agenda for Lions”. This article talks about reorganization changes within
the marketing department, some of which is already obsolete. However, the article does talk
about the need for a new direction moving forward while attempting to bring fans together.
Lastly, my fourth source is Brooke Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P.,
Marketing and Brand for the Detroit Lions”. This article gives the readers a deeper inside look
for Emily’s career with Detroit and also the rise of women within the industry. My concern
with this project revolves around my team selection. Knowing that Detroit isnot one of the
‘major teams’ within the NFL, this could be harder to find certain information. Onthe contrary,
and this is personal speculation, I suspect that all the other 31 teams in the league operate with
a lot of similarities and we can use their results if needed to determine further analysis and
results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results. In preparation of the final project for
this course, I have reviewed the list of sports business segments from our textbook. I have
chosen to use one of my favorite teams, NFL’s Detroit Lions. I believe this could be an
interesting selection as Detroit has been historically bad (unfortunately) and is definitely not
one of the first teams that people think of. Detroit is not a popular team compared to Dallas,
Pittsburgh, or Green Bay. And although the NFL does a lot ofleague-wide marketing, Detroit’s
marketing team themselves have a harder path to overcome the on-field product and keeping
fans interested while trying to grow the fanbase. For this project, I have identified four sources
that will be used for my research. Two of these four are directly related to Detroit Lions while
the other two are related to sports marketingin general. This combination will provide great
assistance on both the macro and micro level. The first source I will use is Brent Barnhart’s
“How to use Social Media in Sports to Keep Fans Engaged”. This article helps sport franchises
connect to their fan bases by looking at various trends along with different methods that can be
used. My second source is Jennifer Lyons’ “9 Trends in Social Media for Sports Marketing”.
This article gives nine different trends which includes causes, eSports, memes, among others.
Having a marketing team that is current or ahead of today’s trends will definitely help them
achieve positive results rather than falling behind. My third source is Josh Katzenstein’s “New
Marketing Plan is on Agenda for Lions”. This article talks about reorganization changes within
the marketing department, some of which is already obsolete. However, the article does talk
about the need for a new direction moving forward while attempting to bring fans together.
Lastly, my fourth source is Brooke Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P.,
Marketing and Brand for the Detroit Lions”. This article gives the readers a deeper inside look
for Emily’s career with Detroit and also the rise of women within the industry. My concern
with this project revolves around my team selection. Knowing that Detroit isnot one of the
‘major teams’ within the NFL, this could be harder to find certain information. Onthe contrary,
and this is personal speculation, I suspect that all the other 31 teams in the league operate with
a lot of similarities and we can use their results if needed to determine further analysis and
results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results. In preparation of the final project for
this course, I have reviewed the list of sports business segments from our textbook. I have
chosen to use one of my favorite teams, NFL’s Detroit Lions. I believe this could be an
interesting selection as Detroit has been historically bad (unfortunately) and is definitely not
one of the first teams that people think of. Detroit is not a popular team compared to Dallas,
Pittsburgh, or Green Bay. And although the NFL does a lot ofleague-wide marketing, Detroit’s
marketing team themselves have a harder path to overcome the on-field product and keeping
fans interested while trying to grow the fanbase. For this project, I have identified four sources
that will be used for my research. Two of these four are directly related to Detroit Lions while
the other two are related to sports marketingin general. This combination will provide great
assistance on both the macro and micro level. The first source I will use is Brent Barnhart’s
“How to use Social Media in Sports to Keep Fans Engaged”. This article helps sport franchises
connect to their fan bases by looking at various trends along with different methods that can be
used. My second source is Jennifer Lyons’ “9 Trends in Social Media for Sports Marketing”.
This article gives nine different trends which includes causes, eSports, memes, among others.
Having a marketing team that is current or ahead of today’s trends will definitely help them
achieve positive results rather than falling behind. My third source is Josh Katzenstein’s “New
Marketing Plan is on Agenda for Lions”. This article talks about reorganization changes within
the marketing department, some of which is already obsolete. However, the article does talk
about the need for a new direction moving forward while attempting to bring fans together.
Lastly, my fourth source is Brooke Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P.,
Marketing and Brand for the Detroit Lions”. This article gives the readers a deeper inside look
for Emily’s career with Detroit and also the rise of women within the industry. My concern
with this project revolves around my team selection. Knowing that Detroit isnot one of the
‘major teams’ within the NFL, this could be harder to find certain information. Onthe contrary,
and this is personal speculation, I suspect that all the other 31 teams in the league operate with
a lot of similarities and we can use their results if needed to determine further analysis and
results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results. In preparation of the final project for
this course, I have reviewed the list of sports business segments from our textbook. I have
chosen to use one of my favorite teams, NFL’s Detroit Lions. I believe this could be an
interesting selection as Detroit has been historically bad (unfortunately) and is definitely not
one of the first teams that people think of. Detroit is not a popular team compared to Dallas,
Pittsburgh, or Green Bay. And although the NFL does a lot ofleague-wide marketing, Detroit’s
marketing team themselves have a harder path to overcome the on-field product and keeping
fans interested while trying to grow the fanbase. For this project, I have identified four sources
that will be used for my research. Two of these four are directly related to Detroit Lions while
the other two are related to sports marketingin general. This combination will provide great
assistance on both the macro and micro level. The first source I will use is Brent Barnhart’s
“How to use Social Media in Sports to Keep Fans Engaged”. This article helps sport franchises
connect to their fan bases by looking at various trends along with different methods that can be
used. My second source is Jennifer Lyons’ “9 Trends in Social Media for Sports Marketing”.
This article gives nine different trends which includes causes, eSports, memes, among others.
Having a marketing team that is current or ahead of today’s trends will definitely help them
achieve positive results rather than falling behind. My third source is Josh Katzenstein’s “New
Marketing Plan is on Agenda for Lions”. This article talks about reorganization changes within
the marketing department, some of which is already obsolete. However, the article does talk
about the need for a new direction moving forward while attempting to bring fans together.
Lastly, my fourth source is Brooke Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P.,
Marketing and Brand for the Detroit Lions”. This article gives the readers a deeper inside look
for Emily’s career with Detroit and also the rise of women within the industry. My concern
with this project revolves around my team selection. Knowing that Detroit isnot one of the
‘major teams’ within the NFL, this could be harder to find certain information. Onthe contrary,
and this is personal speculation, I suspect that all the other 31 teams in the league operate with
a lot of similarities and we can use their results if needed to determine further analysis and
results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results. In preparation of the final project for
this course, I have reviewed the list of sports business segments from our textbook. I have
chosen to use one of my favorite teams, NFL’s Detroit Lions. I believe this could be an
interesting selection as Detroit has been historically bad (unfortunately) and is definitely not
one of the first teams that people think of. Detroit is not a popular team compared to Dallas,
Pittsburgh, or Green Bay. And although the NFL does a lot ofleague-wide marketing, Detroit’s
marketing team themselves have a harder path to overcome the on-field product and keeping
fans interested while trying to grow the fanbase. For this project, I have identified four sources
that will be used for my research. Two of these four are directly related to Detroit Lions while
the other two are related to sports marketingin general. This combination will provide great
assistance on both the macro and micro level. The first source I will use is Brent Barnhart’s
“How to use Social Media in Sports to Keep Fans Engaged”. This article helps sport franchises
connect to their fan bases by looking at various trends along with different methods that can be
used. My second source is Jennifer Lyons’ “9 Trends in Social Media for Sports Marketing”.
This article gives nine different trends which includes causes, eSports, memes, among others.
Having a marketing team that is current or ahead of today’s trends will definitely help them
achieve positive results rather than falling behind. My third source is Josh Katzenstein’s “New
Marketing Plan is on Agenda for Lions”. This article talks about reorganization changes within
the marketing department, some of which is already obsolete. However, the article does talk
about the need for a new direction moving forward while attempting to bring fans together.
Lastly, my fourth source is Brooke Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P.,
Marketing and Brand for the Detroit Lions”. This article gives the readers a deeper inside look
for Emily’s career with Detroit and also the rise of women within the industry. My concern
with this project revolves around my team selection. Knowing that Detroit isnot one of the
‘major teams’ within the NFL, this could be harder to find certain information. Onthe contrary,
and this is personal speculation, I suspect that all the other 31 teams in the league operate with
a lot of similarities and we can use their results if needed to determine further analysis and
results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results. In preparation of the final project for
this course, I have reviewed the list of sports business segments from our textbook. I have
chosen to use one of my favorite teams, NFL’s Detroit Lions. I believe this could be an
interesting selection as Detroit has been historically bad (unfortunately) and is definitely not
one of the first teams that people think of. Detroit is not a popular team compared to Dallas,
Pittsburgh, or Green Bay. And although the NFL does a lot ofleague-wide marketing, Detroit’s
marketing team themselves have a harder path to overcome the on-field product and keeping
fans interested while trying to grow the fanbase. For this project, I have identified four sources
that will be used for my research. Two of these four are directly related to Detroit Lions while
the other two are related to sports marketingin general. This combination will provide great
assistance on both the macro and micro level. The first source I will use is Brent Barnhart’s
“How to use Social Media in Sports to Keep Fans Engaged”. This article helps sport franchises
connect to their fan bases by looking at various trends along with different methods that can be
used. My second source is Jennifer Lyons’ “9 Trends in Social Media for Sports Marketing”.
This article gives nine different trends which includes causes, eSports, memes, among others.
Having a marketing team that is current or ahead of today’s trends will definitely help them
achieve positive results rather than falling behind. My third source is Josh Katzenstein’s “New
Marketing Plan is on Agenda for Lions”. This article talks about reorganization changes within
the marketing department, some of which is already obsolete. However, the article does talk
about the need for a new direction moving forward while attempting to bring fans together.
Lastly, my fourth source is Brooke Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P.,
Marketing and Brand for the Detroit Lions”. This article gives the readers a deeper inside look
for Emily’s career with Detroit and also the rise of women within the industry. My concern
with this project revolves around my team selection. Knowing that Detroit isnot one of the
‘major teams’ within the NFL, this could be harder to find certain information. Onthe contrary,
and this is personal speculation, I suspect that all the other 31 teams in the league operate with
a lot of similarities and we can use their results if needed to determine further analysis and
results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results. In preparation of the final project for
this course, I have reviewed the list of sports business segments from our textbook. I have
chosen to use one of my favorite teams, NFL’s Detroit Lions. I believe this could be an
interesting selection as Detroit has been historically bad (unfortunately) and is definitely not
one of the first teams that people think of. Detroit is not a popular team compared to Dallas,
Pittsburgh, or Green Bay. And although the NFL does a lot ofleague-wide marketing, Detroit’s
marketing team themselves have a harder path to overcome the on-field product and keeping
fans interested while trying to grow the fanbase. For this project, I have identified four sources
that will be used for my research. Two of these four are directly related to Detroit Lions while
the other two are related to sports marketingin general. This combination will provide great
assistance on both the macro and micro level. The first source I will use is Brent Barnhart’s
“How to use Social Media in Sports to Keep Fans Engaged”. This article helps sport franchises
connect to their fan bases by looking at various trends along with different methods that can be
used. My second source is Jennifer Lyons’ “9 Trends in Social Media for Sports Marketing”.
This article gives nine different trends which includes causes, eSports, memes, among others.
Having a marketing team that is current or ahead of today’s trends will definitely help them
achieve positive results rather than falling behind. My third source is Josh Katzenstein’s “New
Marketing Plan is on Agenda for Lions”. This article talks about reorganization changes within
the marketing department, some of which is already obsolete. However, the article does talk
about the need for a new direction moving forward while attempting to bring fans together.
Lastly, my fourth source is Brooke Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P.,
Marketing and Brand for the Detroit Lions”. This article gives the readers a deeper inside look
for Emily’s career with Detroit and also the rise of women within the industry. My concern
with this project revolves around my team selection. Knowing that Detroit isnot one of the
‘major teams’ within the NFL, this could be harder to find certain information. Onthe contrary,
and this is personal speculation, I suspect that all the other 31 teams in the league operate with
a lot of similarities and we can use their results if needed to determine further analysis and
results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results. In preparation of the final project for
this course, I have reviewed the list of sports business segments from our textbook. I have
chosen to use one of my favorite teams, NFL’s Detroit Lions. I believe this could be an
interesting selection as Detroit has been historically bad (unfortunately) and is definitely not
one of the first teams that people think of. Detroit is not a popular team compared to Dallas,
Pittsburgh, or Green Bay. And although the NFL does a lot ofleague-wide marketing, Detroit’s
marketing team themselves have a harder path to overcome the on-field product and keeping
fans interested while trying to grow the fanbase. For this project, I have identified four sources
that will be used for my research. Two of these four are directly related to Detroit Lions while
the other two are related to sports marketingin general. This combination will provide great
assistance on both the macro and micro level. The first source I will use is Brent Barnhart’s
“How to use Social Media in Sports to Keep Fans Engaged”. This article helps sport franchises
connect to their fan bases by looking at various trends along with different methods that can be
used. My second source is Jennifer Lyons’ “9 Trends in Social Media for Sports Marketing”.
This article gives nine different trends which includes causes, eSports, memes, among others.
Having a marketing team that is current or ahead of today’s trends will definitely help them
achieve positive results rather than falling behind. My third source is Josh Katzenstein’s “New
Marketing Plan is on Agenda for Lions”. This article talks about reorganization changes within
the marketing department, some of which is already obsolete. However, the article does talk
about the need for a new direction moving forward while attempting to bring fans together.
Lastly, my fourth source is Brooke Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P.,
Marketing and Brand for the Detroit Lions”. This article gives the readers a deeper inside look
for Emily’s career with Detroit and also the rise of women within the industry. My concern
with this project revolves around my team selection. Knowing that Detroit isnot one of the
‘major teams’ within the NFL, this could be harder to find certain information. Onthe contrary,
and this is personal speculation, I suspect that all the other 31 teams in the league operate with
a lot of similarities and we can use their results if needed to determine further analysis and
results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results. In preparation of the final project for
this course, I have reviewed the list of sports business segments from our textbook. I have
chosen to use one of my favorite teams, NFL’s Detroit Lions. I believe this could be an
interesting selection as Detroit has been historically bad (unfortunately) and is definitely not
one of the first teams that people think of. Detroit is not a popular team compared to Dallas,
Pittsburgh, or Green Bay. And although the NFL does a lot ofleague-wide marketing, Detroit’s
marketing team themselves have a harder path to overcome the on-field product and keeping
fans interested while trying to grow the fanbase. For this project, I have identified four sources
that will be used for my research. Two of these four are directly related to Detroit Lions while
the other two are related to sports marketingin general. This combination will provide great
assistance on both the macro and micro level. The first source I will use is Brent Barnhart’s
“How to use Social Media in Sports to Keep Fans Engaged”. This article helps sport franchises
connect to their fan bases by looking at various trends along with different methods that can be
used. My second source is Jennifer Lyons’ “9 Trends in Social Media for Sports Marketing”.
This article gives nine different trends which includes causes, eSports, memes, among others.
Having a marketing team that is current or ahead of today’s trends will definitely help them
achieve positive results rather than falling behind. My third source is Josh Katzenstein’s “New
Marketing Plan is on Agenda for Lions”. This article talks about reorganization changes within
the marketing department, some of which is already obsolete. However, the article does talk
about the need for a new direction moving forward while attempting to bring fans together.
Lastly, my fourth source is Brooke Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P.,
Marketing and Brand for the Detroit Lions”. This article gives the readers a deeper inside look
for Emily’s career with Detroit and also the rise of women within the industry. My concern
with this project revolves around my team selection. Knowing that Detroit isnot one of the
‘major teams’ within the NFL, this could be harder to find certain information. Onthe contrary,
and this is personal speculation, I suspect that all the other 31 teams in the league operate with
a lot of similarities and we can use their results if needed to determine further analysis and
results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results. In preparation of the final project for
this course, I have reviewed the list of sports business segments from our textbook. I have
chosen to use one of my favorite teams, NFL’s Detroit Lions. I believe this could be an
interesting selection as Detroit has been historically bad (unfortunately) and is definitely not
one of the first teams that people think of. Detroit is not a popular team compared to Dallas,
Pittsburgh, or Green Bay. And although the NFL does a lot ofleague-wide marketing, Detroit’s
marketing team themselves have a harder path to overcome the on-field product and keeping
fans interested while trying to grow the fanbase. For this project, I have identified four sources
that will be used for my research. Two of these four are directly related to Detroit Lions while
the other two are related to sports marketingin general. This combination will provide great
assistance on both the macro and micro level. The first source I will use is Brent Barnhart’s
“How to use Social Media in Sports to Keep Fans Engaged”. This article helps sport franchises
connect to their fan bases by looking at various trends along with different methods that can be
used. My second source is Jennifer Lyons’ “9 Trends in Social Media for Sports Marketing”.
This article gives nine different trends which includes causes, eSports, memes, among others.
Having a marketing team that is current or ahead of today’s trends will definitely help them
achieve positive results rather than falling behind. My third source is Josh Katzenstein’s “New
Marketing Plan is on Agenda for Lions”. This article talks about reorganization changes within
the marketing department, some of which is already obsolete. However, the article does talk
about the need for a new direction moving forward while attempting to bring fans together.
Lastly, my fourth source is Brooke Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P.,
Marketing and Brand for the Detroit Lions”. This article gives the readers a deeper inside look
for Emily’s career with Detroit and also the rise of women within the industry. My concern
with this project revolves around my team selection. Knowing that Detroit isnot one of the
‘major teams’ within the NFL, this could be harder to find certain information. Onthe contrary,
and this is personal speculation, I suspect that all the other 31 teams in the league operate with
a lot of similarities and we can use their results if needed to determine further analysis and
results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results. In preparation of the final project for
this course, I have reviewed the list of sports business segments from our textbook. I have
chosen to use one of my favorite teams, NFL’s Detroit Lions. I believe this could be an
interesting selection as Detroit has been historically bad (unfortunately) and is definitely not
one of the first teams that people think of. Detroit is not a popular team compared to Dallas,
Pittsburgh, or Green Bay. And although the NFL does a lot ofleague-wide marketing, Detroit’s
marketing team themselves have a harder path to overcome the on-field product and keeping
fans interested while trying to grow the fanbase. For this project, I have identified four sources
that will be used for my research. Two of these four are directly related to Detroit Lions while
the other two are related to sports marketingin general. This combination will provide great
assistance on both the macro and micro level. The first source I will use is Brent Barnhart’s
“How to use Social Media in Sports to Keep Fans Engaged”. This article helps sport franchises
connect to their fan bases by looking at various trends along with different methods that can be
used. My second source is Jennifer Lyons’ “9 Trends in Social Media for Sports Marketing”.
This article gives nine different trends which includes causes, eSports, memes, among others.
Having a marketing team that is current or ahead of today’s trends will definitely help them
achieve positive results rather than falling behind. My third source is Josh Katzenstein’s “New
Marketing Plan is on Agenda for Lions”. This article talks about reorganization changes within
the marketing department, some of which is already obsolete. However, the article does talk
about the need for a new direction moving forward while attempting to bring fans together.
Lastly, my fourth source is Brooke Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P.,
Marketing and Brand for the Detroit Lions”. This article gives the readers a deeper inside look
for Emily’s career with Detroit and also the rise of women within the industry. My concern
with this project revolves around my team selection. Knowing that Detroit isnot one of the
‘major teams’ within the NFL, this could be harder to find certain information. Onthe contrary,
and this is personal speculation, I suspect that all the other 31 teams in the league operate with
a lot of similarities and we can use their results if needed to determine further analysis and
results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results. In preparation of the final project for
this course, I have reviewed the list of sports business segments from our textbook. I have
chosen to use one of my favorite teams, NFL’s Detroit Lions. I believe this could be an
interesting selection as Detroit has been historically bad (unfortunately) and is definitely not
one of the first teams that people think of. Detroit is not a popular team compared to Dallas,
Pittsburgh, or Green Bay. And although the NFL does a lot ofleague-wide marketing, Detroit’s
marketing team themselves have a harder path to overcome the on-field product and keeping
fans interested while trying to grow the fanbase. For this project, I have identified four sources
that will be used for my research. Two of these four are directly related to Detroit Lions while
the other two are related to sports marketingin general. This combination will provide great
assistance on both the macro and micro level. The first source I will use is Brent Barnhart’s
“How to use Social Media in Sports to Keep Fans Engaged”. This article helps sport franchises
connect to their fan bases by looking at various trends along with different methods that can be
used. My second source is Jennifer Lyons’ “9 Trends in Social Media for Sports Marketing”.
This article gives nine different trends which includes causes, eSports, memes, among others.
Having a marketing team that is current or ahead of today’s trends will definitely help them
achieve positive results rather than falling behind. My third source is Josh Katzenstein’s “New
Marketing Plan is on Agenda for Lions”. This article talks about reorganization changes within
the marketing department, some of which is already obsolete. However, the article does talk
about the need for a new direction moving forward while attempting to bring fans together.
Lastly, my fourth source is Brooke Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P.,
Marketing and Brand for the Detroit Lions”. This article gives the readers a deeper inside look
for Emily’s career with Detroit and also the rise of women within the industry. My concern
with this project revolves around my team selection. Knowing that Detroit isnot one of the
‘major teams’ within the NFL, this could be harder to find certain information. Onthe contrary,
and this is personal speculation, I suspect that all the other 31 teams in the league operate with
a lot of similarities and we can use their results if needed to determine further analysis and
results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results. In preparation of the final project for
this course, I have reviewed the list of sports business segments from our textbook. I have
chosen to use one of my favorite teams, NFL’s Detroit Lions. I believe this could be an
interesting selection as Detroit has been historically bad (unfortunately) and is definitely not
one of the first teams that people think of. Detroit is not a popular team compared to Dallas,
Pittsburgh, or Green Bay. And although the NFL does a lot ofleague-wide marketing, Detroit’s
marketing team themselves have a harder path to overcome the on-field product and keeping
fans interested while trying to grow the fanbase. For this project, I have identified four sources
that will be used for my research. Two of these four are directly related to Detroit Lions while
the other two are related to sports marketingin general. This combination will provide great
assistance on both the macro and micro level. The first source I will use is Brent Barnhart’s
“How to use Social Media in Sports to Keep Fans Engaged”. This article helps sport franchises
connect to their fan bases by looking at various trends along with different methods that can be
used. My second source is Jennifer Lyons’ “9 Trends in Social Media for Sports Marketing”.
This article gives nine different trends which includes causes, eSports, memes, among others.
Having a marketing team that is current or ahead of today’s trends will definitely help them
achieve positive results rather than falling behind. My third source is Josh Katzenstein’s “New
Marketing Plan is on Agenda for Lions”. This article talks about reorganization changes within
the marketing department, some of which is already obsolete. However, the article does talk
about the need for a new direction moving forward while attempting to bring fans together.
Lastly, my fourth source is Brooke Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P.,
Marketing and Brand for the Detroit Lions”. This article gives the readers a deeper inside look
for Emily’s career with Detroit and also the rise of women within the industry. My concern
with this project revolves around my team selection. Knowing that Detroit isnot one of the
‘major teams’ within the NFL, this could be harder to find certain information. Onthe contrary,
and this is personal speculation, I suspect that all the other 31 teams in the league operate with
a lot of similarities and we can use their results if needed to determine further analysis and
results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results. In preparation of the final project for
this course, I have reviewed the list of sports business segments from our textbook. I have
chosen to use one of my favorite teams, NFL’s Detroit Lions. I believe this could be an
interesting selection as Detroit has been historically bad (unfortunately) and is definitely not
one of the first teams that people think of. Detroit is not a popular team compared to Dallas,
Pittsburgh, or Green Bay. And although the NFL does a lot ofleague-wide marketing, Detroit’s
marketing team themselves have a harder path to overcome the on-field product and keeping
fans interested while trying to grow the fanbase. For this project, I have identified four sources
that will be used for my research. Two of these four are directly related to Detroit Lions while
the other two are related to sports marketingin general. This combination will provide great
assistance on both the macro and micro level. The first source I will use is Brent Barnhart’s
“How to use Social Media in Sports to Keep Fans Engaged”. This article helps sport franchises
connect to their fan bases by looking at various trends along with different methods that can be
used. My second source is Jennifer Lyons’ “9 Trends in Social Media for Sports Marketing”.
This article gives nine different trends which includes causes, eSports, memes, among others.
Having a marketing team that is current or ahead of today’s trends will definitely help them
achieve positive results rather than falling behind. My third source is Josh Katzenstein’s “New
Marketing Plan is on Agenda for Lions”. This article talks about reorganization changes within
the marketing department, some of which is already obsolete. However, the article does talk
about the need for a new direction moving forward while attempting to bring fans together.
Lastly, my fourth source is Brooke Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P.,
Marketing and Brand for the Detroit Lions”. This article gives the readers a deeper inside look
for Emily’s career with Detroit and also the rise of women within the industry. My concern
with this project revolves around my team selection. Knowing that Detroit isnot one of the
‘major teams’ within the NFL, this could be harder to find certain information. Onthe contrary,
and this is personal speculation, I suspect that all the other 31 teams in the league operate with
a lot of similarities and we can use their results if needed to determine further analysis and
results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results. In preparation of the final project for
this course, I have reviewed the list of sports business segments from our textbook. I have
chosen to use one of my favorite teams, NFL’s Detroit Lions. I believe this could be an
interesting selection as Detroit has been historically bad (unfortunately) and is definitely not
one of the first teams that people think of. Detroit is not a popular team compared to Dallas,
Pittsburgh, or Green Bay. And although the NFL does a lot ofleague-wide marketing, Detroit’s
marketing team themselves have a harder path to overcome the on-field product and keeping
fans interested while trying to grow the fanbase. For this project, I have identified four sources
that will be used for my research. Two of these four are directly related to Detroit Lions while
the other two are related to sports marketingin general. This combination will provide great
assistance on both the macro and micro level. The first source I will use is Brent Barnhart’s
“How to use Social Media in Sports to Keep Fans Engaged”. This article helps sport franchises
connect to their fan bases by looking at various trends along with different methods that can be
used. My second source is Jennifer Lyons’ “9 Trends in Social Media for Sports Marketing”.
This article gives nine different trends which includes causes, eSports, memes, among others.
Having a marketing team that is current or ahead of today’s trends will definitely help them
achieve positive results rather than falling behind. My third source is Josh Katzenstein’s “New
Marketing Plan is on Agenda for Lions”. This article talks about reorganization changes within
the marketing department, some of which is already obsolete. However, the article does talk
about the need for a new direction moving forward while attempting to bring fans together.
Lastly, my fourth source is Brooke Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P.,
Marketing and Brand for the Detroit Lions”. This article gives the readers a deeper inside look
for Emily’s career with Detroit and also the rise of women within the industry. My concern
with this project revolves around my team selection. Knowing that Detroit isnot one of the
‘major teams’ within the NFL, this could be harder to find certain information. Onthe contrary,
and this is personal speculation, I suspect that all the other 31 teams in the league operate with
a lot of similarities and we can use their results if needed to determine further analysis and
results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results. In preparation of the final project for
this course, I have reviewed the list of sports business segments from our textbook. I have
chosen to use one of my favorite teams, NFL’s Detroit Lions. I believe this could be an
interesting selection as Detroit has been historically bad (unfortunately) and is definitely not
one of the first teams that people think of. Detroit is not a popular team compared to Dallas,
Pittsburgh, or Green Bay. And although the NFL does a lot ofleague-wide marketing, Detroit’s
marketing team themselves have a harder path to overcome the on-field product and keeping
fans interested while trying to grow the fanbase. For this project, I have identified four sources
that will be used for my research. Two of these four are directly related to Detroit Lions while
the other two are related to sports marketingin general. This combination will provide great
assistance on both the macro and micro level. The first source I will use is Brent Barnhart’s
“How to use Social Media in Sports to Keep Fans Engaged”. This article helps sport franchises
connect to their fan bases by looking at various trends along with different methods that can be
used. My second source is Jennifer Lyons’ “9 Trends in Social Media for Sports Marketing”.
This article gives nine different trends which includes causes, eSports, memes, among others.
Having a marketing team that is current or ahead of today’s trends will definitely help them
achieve positive results rather than falling behind. My third source is Josh Katzenstein’s “New
Marketing Plan is on Agenda for Lions”. This article talks about reorganization changes within
the marketing department, some of which is already obsolete. However, the article does talk
about the need for a new direction moving forward while attempting to bring fans together.
Lastly, my fourth source is Brooke Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P.,
Marketing and Brand for the Detroit Lions”. This article gives the readers a deeper inside look
for Emily’s career with Detroit and also the rise of women within the industry. My concern
with this project revolves around my team selection. Knowing that Detroit isnot one of the
‘major teams’ within the NFL, this could be harder to find certain information. Onthe contrary,
and this is personal speculation, I suspect that all the other 31 teams in the league operate with
a lot of similarities and we can use their results if needed to determine further analysis and
results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results. In preparation of the final project for
this course, I have reviewed the list of sports business segments from our textbook. I have
chosen to use one of my favorite teams, NFL’s Detroit Lions. I believe this could be an
interesting selection as Detroit has been historically bad (unfortunately) and is definitely not
one of the first teams that people think of. Detroit is not a popular team compared to Dallas,
Pittsburgh, or Green Bay. And although the NFL does a lot ofleague-wide marketing, Detroit’s
marketing team themselves have a harder path to overcome the on-field product and keeping
fans interested while trying to grow the fanbase. For this project, I have identified four sources
that will be used for my research. Two of these four are directly related to Detroit Lions while
the other two are related to sports marketingin general. This combination will provide great
assistance on both the macro and micro level. The first source I will use is Brent Barnhart’s
“How to use Social Media in Sports to Keep Fans Engaged”. This article helps sport franchises
connect to their fan bases by looking at various trends along with different methods that can be
used. My second source is Jennifer Lyons’ “9 Trends in Social Media for Sports Marketing”.
This article gives nine different trends which includes causes, eSports, memes, among others.
Having a marketing team that is current or ahead of today’s trends will definitely help them
achieve positive results rather than falling behind. My third source is Josh Katzenstein’s “New
Marketing Plan is on Agenda for Lions”. This article talks about reorganization changes within
the marketing department, some of which is already obsolete. However, the article does talk
about the need for a new direction moving forward while attempting to bring fans together.
Lastly, my fourth source is Brooke Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P.,
Marketing and Brand for the Detroit Lions”. This article gives the readers a deeper inside look
for Emily’s career with Detroit and also the rise of women within the industry. My concern
with this project revolves around my team selection. Knowing that Detroit isnot one of the
‘major teams’ within the NFL, this could be harder to find certain information. Onthe contrary,
and this is personal speculation, I suspect that all the other 31 teams in the league operate with
a lot of similarities and we can use their results if needed to determine further analysis and
results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results. In preparation of the final project for
this course, I have reviewed the list of sports business segments from our textbook. I have
chosen to use one of my favorite teams, NFL’s Detroit Lions. I believe this could be an
interesting selection as Detroit has been historically bad (unfortunately) and is definitely not
one of the first teams that people think of. Detroit is not a popular team compared to Dallas,
Pittsburgh, or Green Bay. And although the NFL does a lot ofleague-wide marketing, Detroit’s
marketing team themselves have a harder path to overcome the on-field product and keeping
fans interested while trying to grow the fanbase. For this project, I have identified four sources
that will be used for my research. Two of these four are directly related to Detroit Lions while
the other two are related to sports marketingin general. This combination will provide great
assistance on both the macro and micro level. The first source I will use is Brent Barnhart’s
“How to use Social Media in Sports to Keep Fans Engaged”. This article helps sport franchises
connect to their fan bases by looking at various trends along with different methods that can be
used. My second source is Jennifer Lyons’ “9 Trends in Social Media for Sports Marketing”.
This article gives nine different trends which includes causes, eSports, memes, among others.
Having a marketing team that is current or ahead of today’s trends will definitely help them
achieve positive results rather than falling behind. My third source is Josh Katzenstein’s “New
Marketing Plan is on Agenda for Lions”. This article talks about reorganization changes within
the marketing department, some of which is already obsolete. However, the article does talk
about the need for a new direction moving forward while attempting to bring fans together.
Lastly, my fourth source is Brooke Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P.,
Marketing and Brand for the Detroit Lions”. This article gives the readers a deeper inside look
for Emily’s career with Detroit and also the rise of women within the industry. My concern
with this project revolves around my team selection. Knowing that Detroit isnot one of the
‘major teams’ within the NFL, this could be harder to find certain information. Onthe contrary,
and this is personal speculation, I suspect that all the other 31 teams in the league operate with
a lot of similarities and we can use their results if needed to determine further analysis and
results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results. In preparation of the final project for
this course, I have reviewed the list of sports business segments from our textbook. I have
chosen to use one of my favorite teams, NFL’s Detroit Lions. I believe this could be an
interesting selection as Detroit has been historically bad (unfortunately) and is definitely not
one of the first teams that people think of. Detroit is not a popular team compared to Dallas,
Pittsburgh, or Green Bay. And although the NFL does a lot ofleague-wide marketing, Detroit’s
marketing team themselves have a harder path to overcome the on-field product and keeping
fans interested while trying to grow the fanbase. For this project, I have identified four sources
that will be used for my research. Two of these four are directly related to Detroit Lions while
the other two are related to sports marketingin general. This combination will provide great
assistance on both the macro and micro level. The first source I will use is Brent Barnhart’s
“How to use Social Media in Sports to Keep Fans Engaged”. This article helps sport franchises
connect to their fan bases by looking at various trends along with different methods that can be
used. My second source is Jennifer Lyons’ “9 Trends in Social Media for Sports Marketing”.
This article gives nine different trends which includes causes, eSports, memes, among others.
Having a marketing team that is current or ahead of today’s trends will definitely help them
achieve positive results rather than falling behind. My third source is Josh Katzenstein’s “New
Marketing Plan is on Agenda for Lions”. This article talks about reorganization changes within
the marketing department, some of which is already obsolete. However, the article does talk
about the need for a new direction moving forward while attempting to bring fans together.
Lastly, my fourth source is Brooke Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P.,
Marketing and Brand for the Detroit Lions”. This article gives the readers a deeper inside look
for Emily’s career with Detroit and also the rise of women within the industry. My concern
with this project revolves around my team selection. Knowing that Detroit isnot one of the
‘major teams’ within the NFL, this could be harder to find certain information. Onthe contrary,
and this is personal speculation, I suspect that all the other 31 teams in the league operate with
a lot of similarities and we can use their results if needed to determine further analysis and
results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results. In preparation of the final project for
this course, I have reviewed the list of sports business segments from our textbook. I have
chosen to use one of my favorite teams, NFL’s Detroit Lions. I believe this could be an
interesting selection as Detroit has been historically bad (unfortunately) and is definitely not
one of the first teams that people think of. Detroit is not a popular team compared to Dallas,
Pittsburgh, or Green Bay. And although the NFL does a lot ofleague-wide marketing, Detroit’s
marketing team themselves have a harder path to overcome the on-field product and keeping
fans interested while trying to grow the fanbase. For this project, I have identified four sources
that will be used for my research. Two of these four are directly related to Detroit Lions while
the other two are related to sports marketingin general. This combination will provide great
assistance on both the macro and micro level. The first source I will use is Brent Barnhart’s
“How to use Social Media in Sports to Keep Fans Engaged”. This article helps sport franchises
connect to their fan bases by looking at various trends along with different methods that can be
used. My second source is Jennifer Lyons’ “9 Trends in Social Media for Sports Marketing”.
This article gives nine different trends which includes causes, eSports, memes, among others.
Having a marketing team that is current or ahead of today’s trends will definitely help them
achieve positive results rather than falling behind. My third source is Josh Katzenstein’s “New
Marketing Plan is on Agenda for Lions”. This article talks about reorganization changes within
the marketing department, some of which is already obsolete. However, the article does talk
about the need for a new direction moving forward while attempting to bring fans together.
Lastly, my fourth source is Brooke Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P.,
Marketing and Brand for the Detroit Lions”. This article gives the readers a deeper inside look
for Emily’s career with Detroit and also the rise of women within the industry. My concern
with this project revolves around my team selection. Knowing that Detroit isnot one of the
‘major teams’ within the NFL, this could be harder to find certain information. Onthe contrary,
and this is personal speculation, I suspect that all the other 31 teams in the league operate with
a lot of similarities and we can use their results if needed to determine further analysis and
results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results. In preparation of the final project for
this course, I have reviewed the list of sports business segments from our textbook. I have
chosen to use one of my favorite teams, NFL’s Detroit Lions. I believe this could be an
interesting selection as Detroit has been historically bad (unfortunately) and is definitely not
one of the first teams that people think of. Detroit is not a popular team compared to Dallas,
Pittsburgh, or Green Bay. And although the NFL does a lot ofleague-wide marketing, Detroit’s
marketing team themselves have a harder path to overcome the on-field product and keeping
fans interested while trying to grow the fanbase. For this project, I have identified four sources
that will be used for my research. Two of these four are directly related to Detroit Lions while
the other two are related to sports marketingin general. This combination will provide great
assistance on both the macro and micro level. The first source I will use is Brent Barnhart’s
“How to use Social Media in Sports to Keep Fans Engaged”. This article helps sport franchises
connect to their fan bases by looking at various trends along with different methods that can be
used. My second source is Jennifer Lyons’ “9 Trends in Social Media for Sports Marketing”.
This article gives nine different trends which includes causes, eSports, memes, among others.
Having a marketing team that is current or ahead of today’s trends will definitely help them
achieve positive results rather than falling behind. My third source is Josh Katzenstein’s “New
Marketing Plan is on Agenda for Lions”. This article talks about reorganization changes within
the marketing department, some of which is already obsolete. However, the article does talk
about the need for a new direction moving forward while attempting to bring fans together.
Lastly, my fourth source is Brooke Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P.,
Marketing and Brand for the Detroit Lions”. This article gives the readers a deeper inside look
for Emily’s career with Detroit and also the rise of women within the industry. My concern
with this project revolves around my team selection. Knowing that Detroit isnot one of the
‘major teams’ within the NFL, this could be harder to find certain information. Onthe contrary,
and this is personal speculation, I suspect that all the other 31 teams in the league operate with
a lot of similarities and we can use their results if needed to determine further analysis and
results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results. In preparation of the final project for
this course, I have reviewed the list of sports business segments from our textbook. I have
chosen to use one of my favorite teams, NFL’s Detroit Lions. I believe this could be an
interesting selection as Detroit has been historically bad (unfortunately) and is definitely not
one of the first teams that people think of. Detroit is not a popular team compared to Dallas,
Pittsburgh, or Green Bay. And although the NFL does a lot ofleague-wide marketing, Detroit’s
marketing team themselves have a harder path to overcome the on-field product and keeping
fans interested while trying to grow the fanbase. For this project, I have identified four sources
that will be used for my research. Two of these four are directly related to Detroit Lions while
the other two are related to sports marketingin general. This combination will provide great
assistance on both the macro and micro level. The first source I will use is Brent Barnhart’s
“How to use Social Media in Sports to Keep Fans Engaged”. This article helps sport franchises
connect to their fan bases by looking at various trends along with different methods that can be
used. My second source is Jennifer Lyons’ “9 Trends in Social Media for Sports Marketing”.
This article gives nine different trends which includes causes, eSports, memes, among others.
Having a marketing team that is current or ahead of today’s trends will definitely help them
achieve positive results rather than falling behind. My third source is Josh Katzenstein’s “New
Marketing Plan is on Agenda for Lions”. This article talks about reorganization changes within
the marketing department, some of which is already obsolete. However, the article does talk
about the need for a new direction moving forward while attempting to bring fans together.
Lastly, my fourth source is Brooke Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P.,
Marketing and Brand for the Detroit Lions”. This article gives the readers a deeper inside look
for Emily’s career with Detroit and also the rise of women within the industry. My concern
with this project revolves around my team selection. Knowing that Detroit isnot one of the
‘major teams’ within the NFL, this could be harder to find certain information. Onthe contrary,
and this is personal speculation, I suspect that all the other 31 teams in the league operate with
a lot of similarities and we can use their results if needed to determine further analysis and
results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results. In preparation of the final project for
this course, I have reviewed the list of sports business segments from our textbook. I have
chosen to use one of my favorite teams, NFL’s Detroit Lions. I believe this could be an
interesting selection as Detroit has been historically bad (unfortunately) and is definitely not
one of the first teams that people think of. Detroit is not a popular team compared to Dallas,
Pittsburgh, or Green Bay. And although the NFL does a lot ofleague-wide marketing, Detroit’s
marketing team themselves have a harder path to overcome the on-field product and keeping
fans interested while trying to grow the fanbase. For this project, I have identified four sources
that will be used for my research. Two of these four are directly related to Detroit Lions while
the other two are related to sports marketingin general. This combination will provide great
assistance on both the macro and micro level. The first source I will use is Brent Barnhart’s
“How to use Social Media in Sports to Keep Fans Engaged”. This article helps sport franchises
connect to their fan bases by looking at various trends along with different methods that can be
used. My second source is Jennifer Lyons’ “9 Trends in Social Media for Sports Marketing”.
This article gives nine different trends which includes causes, eSports, memes, among others.
Having a marketing team that is current or ahead of today’s trends will definitely help them
achieve positive results rather than falling behind. My third source is Josh Katzenstein’s “New
Marketing Plan is on Agenda for Lions”. This article talks about reorganization changes within
the marketing department, some of which is already obsolete. However, the article does talk
about the need for a new direction moving forward while attempting to bring fans together.
Lastly, my fourth source is Brooke Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P.,
Marketing and Brand for the Detroit Lions”. This article gives the readers a deeper inside look
for Emily’s career with Detroit and also the rise of women within the industry. My concern
with this project revolves around my team selection. Knowing that Detroit isnot one of the
‘major teams’ within the NFL, this could be harder to find certain information. Onthe contrary,
and this is personal speculation, I suspect that all the other 31 teams in the league operate with
a lot of similarities and we can use their results if needed to determine further analysis and
results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results. In preparation of the final project for
this course, I have reviewed the list of sports business segments from our textbook. I have
chosen to use one of my favorite teams, NFL’s Detroit Lions. I believe this could be an
interesting selection as Detroit has been historically bad (unfortunately) and is definitely not
one of the first teams that people think of. Detroit is not a popular team compared to Dallas,
Pittsburgh, or Green Bay. And although the NFL does a lot ofleague-wide marketing, Detroit’s
marketing team themselves have a harder path to overcome the on-field product and keeping
fans interested while trying to grow the fanbase. For this project, I have identified four sources
that will be used for my research. Two of these four are directly related to Detroit Lions while
the other two are related to sports marketingin general. This combination will provide great
assistance on both the macro and micro level. The first source I will use is Brent Barnhart’s
“How to use Social Media in Sports to Keep Fans Engaged”. This article helps sport franchises
connect to their fan bases by looking at various trends along with different methods that can be
used. My second source is Jennifer Lyons’ “9 Trends in Social Media for Sports Marketing”.
This article gives nine different trends which includes causes, eSports, memes, among others.
Having a marketing team that is current or ahead of today’s trends will definitely help them
achieve positive results rather than falling behind. My third source is Josh Katzenstein’s “New
Marketing Plan is on Agenda for Lions”. This article talks about reorganization changes within
the marketing department, some of which is already obsolete. However, the article does talk
about the need for a new direction moving forward while attempting to bring fans together.
Lastly, my fourth source is Brooke Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P.,
Marketing and Brand for the Detroit Lions”. This article gives the readers a deeper inside look
for Emily’s career with Detroit and also the rise of women within the industry. My concern
with this project revolves around my team selection. Knowing that Detroit isnot one of the
‘major teams’ within the NFL, this could be harder to find certain information. Onthe contrary,
and this is personal speculation, I suspect that all the other 31 teams in the league operate with
a lot of similarities and we can use their results if needed to determine further analysis and
results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results. In preparation of the final project for
this course, I have reviewed the list of sports business segments from our textbook. I have
chosen to use one of my favorite teams, NFL’s Detroit Lions. I believe this could be an
interesting selection as Detroit has been historically bad (unfortunately) and is definitely not
one of the first teams that people think of. Detroit is not a popular team compared to Dallas,
Pittsburgh, or Green Bay. And although the NFL does a lot ofleague-wide marketing, Detroit’s
marketing team themselves have a harder path to overcome the on-field product and keeping
fans interested while trying to grow the fanbase. For this project, I have identified four sources
that will be used for my research. Two of these four are directly related to Detroit Lions while
the other two are related to sports marketingin general. This combination will provide great
assistance on both the macro and micro level. The first source I will use is Brent Barnhart’s
“How to use Social Media in Sports to Keep Fans Engaged”. This article helps sport franchises
connect to their fan bases by looking at various trends along with different methods that can be
used. My second source is Jennifer Lyons’ “9 Trends in Social Media for Sports Marketing”.
This article gives nine different trends which includes causes, eSports, memes, among others.
Having a marketing team that is current or ahead of today’s trends will definitely help them
achieve positive results rather than falling behind. My third source is Josh Katzenstein’s “New
Marketing Plan is on Agenda for Lions”. This article talks about reorganization changes within
the marketing department, some of which is already obsolete. However, the article does talk
about the need for a new direction moving forward while attempting to bring fans together.
Lastly, my fourth source is Brooke Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P.,
Marketing and Brand for the Detroit Lions”. This article gives the readers a deeper inside look
for Emily’s career with Detroit and also the rise of women within the industry. My concern
with this project revolves around my team selection. Knowing that Detroit isnot one of the
‘major teams’ within the NFL, this could be harder to find certain information. Onthe contrary,
and this is personal speculation, I suspect that all the other 31 teams in the league operate with
a lot of similarities and we can use their results if needed to determine further analysis and
results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results. In preparation of the final project for
this course, I have reviewed the list of sports business segments from our textbook. I have
chosen to use one of my favorite teams, NFL’s Detroit Lions. I believe this could be an
interesting selection as Detroit has been historically bad (unfortunately) and is definitely not
one of the first teams that people think of. Detroit is not a popular team compared to Dallas,
Pittsburgh, or Green Bay. And although the NFL does a lot ofleague-wide marketing, Detroit’s
marketing team themselves have a harder path to overcome the on-field product and keeping
fans interested while trying to grow the fanbase. For this project, I have identified four sources
that will be used for my research. Two of these four are directly related to Detroit Lions while
the other two are related to sports marketingin general. This combination will provide great
assistance on both the macro and micro level. The first source I will use is Brent Barnhart’s
“How to use Social Media in Sports to Keep Fans Engaged”. This article helps sport franchises
connect to their fan bases by looking at various trends along with different methods that can be
used. My second source is Jennifer Lyons’ “9 Trends in Social Media for Sports Marketing”.
This article gives nine different trends which includes causes, eSports, memes, among others.
Having a marketing team that is current or ahead of today’s trends will definitely help them
achieve positive results rather than falling behind. My third source is Josh Katzenstein’s “New
Marketing Plan is on Agenda for Lions”. This article talks about reorganization changes within
the marketing department, some of which is already obsolete. However, the article does talk
about the need for a new direction moving forward while attempting to bring fans together.
Lastly, my fourth source is Brooke Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P.,
Marketing and Brand for the Detroit Lions”. This article gives the readers a deeper inside look
for Emily’s career with Detroit and also the rise of women within the industry. My concern
with this project revolves around my team selection. Knowing that Detroit isnot one of the
‘major teams’ within the NFL, this could be harder to find certain information. Onthe contrary,
and this is personal speculation, I suspect that all the other 31 teams in the league operate with
a lot of similarities and we can use their results if needed to determine further analysis and
results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results. In preparation of the final project for
this course, I have reviewed the list of sports business segments from our textbook. I have
chosen to use one of my favorite teams, NFL’s Detroit Lions. I believe this could be an
interesting selection as Detroit has been historically bad (unfortunately) and is definitely not
one of the first teams that people think of. Detroit is not a popular team compared to Dallas,
Pittsburgh, or Green Bay. And although the NFL does a lot ofleague-wide marketing, Detroit’s
marketing team themselves have a harder path to overcome the on-field product and keeping
fans interested while trying to grow the fanbase. For this project, I have identified four sources
that will be used for my research. Two of these four are directly related to Detroit Lions while
the other two are related to sports marketingin general. This combination will provide great
assistance on both the macro and micro level. The first source I will use is Brent Barnhart’s
“How to use Social Media in Sports to Keep Fans Engaged”. This article helps sport franchises
connect to their fan bases by looking at various trends along with different methods that can be
used. My second source is Jennifer Lyons’ “9 Trends in Social Media for Sports Marketing”.
This article gives nine different trends which includes causes, eSports, memes, among others.
Having a marketing team that is current or ahead of today’s trends will definitely help them
achieve positive results rather than falling behind. My third source is Josh Katzenstein’s “New
Marketing Plan is on Agenda for Lions”. This article talks about reorganization changes within
the marketing department, some of which is already obsolete. However, the article does talk
about the need for a new direction moving forward while attempting to bring fans together.
Lastly, my fourth source is Brooke Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P.,
Marketing and Brand for the Detroit Lions”. This article gives the readers a deeper inside look
for Emily’s career with Detroit and also the rise of women within the industry. My concern
with this project revolves around my team selection. Knowing that Detroit isnot one of the
‘major teams’ within the NFL, this could be harder to find certain information. Onthe contrary,
and this is personal speculation, I suspect that all the other 31 teams in the league operate with
a lot of similarities and we can use their results if needed to determine further analysis and
results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results. In preparation of the final project for
this course, I have reviewed the list of sports business segments from our textbook. I have
chosen to use one of my favorite teams, NFL’s Detroit Lions. I believe this could be an
interesting selection as Detroit has been historically bad (unfortunately) and is definitely not
one of the first teams that people think of. Detroit is not a popular team compared to Dallas,
Pittsburgh, or Green Bay. And although the NFL does a lot ofleague-wide marketing, Detroit’s
marketing team themselves have a harder path to overcome the on-field product and keeping
fans interested while trying to grow the fanbase. For this project, I have identified four sources
that will be used for my research. Two of these four are directly related to Detroit Lions while
the other two are related to sports marketingin general. This combination will provide great
assistance on both the macro and micro level. The first source I will use is Brent Barnhart’s
“How to use Social Media in Sports to Keep Fans Engaged”. This article helps sport franchises
connect to their fan bases by looking at various trends along with different methods that can be
used. My second source is Jennifer Lyons’ “9 Trends in Social Media for Sports Marketing”.
This article gives nine different trends which includes causes, eSports, memes, among others.
Having a marketing team that is current or ahead of today’s trends will definitely help them
achieve positive results rather than falling behind. My third source is Josh Katzenstein’s “New
Marketing Plan is on Agenda for Lions”. This article talks about reorganization changes within
the marketing department, some of which is already obsolete. However, the article does talk
about the need for a new direction moving forward while attempting to bring fans together.
Lastly, my fourth source is Brooke Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P.,
Marketing and Brand for the Detroit Lions”. This article gives the readers a deeper inside look
for Emily’s career with Detroit and also the rise of women within the industry. My concern
with this project revolves around my team selection. Knowing that Detroit isnot one of the
‘major teams’ within the NFL, this could be harder to find certain information. Onthe contrary,
and this is personal speculation, I suspect that all the other 31 teams in the league operate with
a lot of similarities and we can use their results if needed to determine further analysis and
results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results. In preparation of the final project for
this course, I have reviewed the list of sports business segments from our textbook. I have
chosen to use one of my favorite teams, NFL’s Detroit Lions. I believe this could be an
interesting selection as Detroit has been historically bad (unfortunately) and is definitely not
one of the first teams that people think of. Detroit is not a popular team compared to Dallas,
Pittsburgh, or Green Bay. And although the NFL does a lot ofleague-wide marketing, Detroit’s
marketing team themselves have a harder path to overcome the on-field product and keeping
fans interested while trying to grow the fanbase. For this project, I have identified four sources
that will be used for my research. Two of these four are directly related to Detroit Lions while
the other two are related to sports marketingin general. This combination will provide great
assistance on both the macro and micro level. The first source I will use is Brent Barnhart’s
“How to use Social Media in Sports to Keep Fans Engaged”. This article helps sport franchises
connect to their fan bases by looking at various trends along with different methods that can be
used. My second source is Jennifer Lyons’ “9 Trends in Social Media for Sports Marketing”.
This article gives nine different trends which includes causes, eSports, memes, among others.
Having a marketing team that is current or ahead of today’s trends will definitely help them
achieve positive results rather than falling behind. My third source is Josh Katzenstein’s “New
Marketing Plan is on Agenda for Lions”. This article talks about reorganization changes within
the marketing department, some of which is already obsolete. However, the article does talk
about the need for a new direction moving forward while attempting to bring fans together.
Lastly, my fourth source is Brooke Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P.,
Marketing and Brand for the Detroit Lions”. This article gives the readers a deeper inside look
for Emily’s career with Detroit and also the rise of women within the industry. My concern
with this project revolves around my team selection. Knowing that Detroit isnot one of the
‘major teams’ within the NFL, this could be harder to find certain information. Onthe contrary,
and this is personal speculation, I suspect that all the other 31 teams in the league operate with
a lot of similarities and we can use their results if needed to determine further analysis and
results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results. In preparation of the final project for
this course, I have reviewed the list of sports business segments from our textbook. I have
chosen to use one of my favorite teams, NFL’s Detroit Lions. I believe this could be an
interesting selection as Detroit has been historically bad (unfortunately) and is definitely not
one of the first teams that people think of. Detroit is not a popular team compared to Dallas,
Pittsburgh, or Green Bay. And although the NFL does a lot ofleague-wide marketing, Detroit’s
marketing team themselves have a harder path to overcome the on-field product and keeping
fans interested while trying to grow the fanbase. For this project, I have identified four sources
that will be used for my research. Two of these four are directly related to Detroit Lions while
the other two are related to sports marketingin general. This combination will provide great
assistance on both the macro and micro level. The first source I will use is Brent Barnhart’s
“How to use Social Media in Sports to Keep Fans Engaged”. This article helps sport franchises
connect to their fan bases by looking at various trends along with different methods that can be
used. My second source is Jennifer Lyons’ “9 Trends in Social Media for Sports Marketing”.
This article gives nine different trends which includes causes, eSports, memes, among others.
Having a marketing team that is current or ahead of today’s trends will definitely help them
achieve positive results rather than falling behind. My third source is Josh Katzenstein’s “New
Marketing Plan is on Agenda for Lions”. This article talks about reorganization changes within
the marketing department, some of which is already obsolete. However, the article does talk
about the need for a new direction moving forward while attempting to bring fans together.
Lastly, my fourth source is Brooke Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P.,
Marketing and Brand for the Detroit Lions”. This article gives the readers a deeper inside look
for Emily’s career with Detroit and also the rise of women within the industry. My concern
with this project revolves around my team selection. Knowing that Detroit isnot one of the
‘major teams’ within the NFL, this could be harder to find certain information. Onthe contrary,
and this is personal speculation, I suspect that all the other 31 teams in the league operate with
a lot of similarities and we can use their results if needed to determine further analysis and
results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
In preparation of the final project for this course, I have reviewed the list of sports business
segments from our textbook. I have chosen to use one of my favorite teams, NFL’s Detroit
Lions. I believe this could be an interesting selection as Detroit has been historically bad
(unfortunately) and is definitely not one of the first teams that people think of. Detroit is not a
popular team compared to Dallas, Pittsburgh, or Green Bay. And although the NFL does a lot
ofleague-wide marketing, Detroit’s marketing team themselves have a harder path to overcome
the on-field product and keeping fans interested while trying to grow the fanbase. For this
project, I have identified four sources that will be used for my research. Two of these four are
directly related to Detroit Lions while the other two are related to sports marketingin general.
This combination will provide great assistance on both the macro and micro level. The first
source I will use is Brent Barnhart’s “How to use Social Media in Sports to Keep Fans
Engaged”. This article helps sport franchises connect to their fan bases by looking at various
trends along with different methods that can be used. My second source is Jennifer Lyons’ “9
Trends in Social Media for Sports Marketing”. This article gives nine different trends which
includes causes, eSports, memes, among others. Having a marketing team that is current or
ahead of today’s trends will definitely help them achieve positive results rather than falling
behind. My third source is Josh Katzenstein’s “New Marketing Plan is on Agenda for Lions”.
This article talks about reorganization changes within the marketing department, some of which
is already obsolete. However, the article does talk about the need for a new direction moving
forward while attempting to bring fans together. Lastly, my fourth source is Brooke
Cersosimo’s“Next Woman Up: Emily Griffin, Senior V.P., Marketing and Brand for the Detroit
Lions”. This article gives the readers a deeper inside look for Emily’s career with Detroit and
also the rise of women within the industry. My concern with this project revolves around my
team selection. Knowing that Detroit isnot one of the ‘major teams’ within the NFL, this could
be harder to find certain information. Onthe contrary, and this is personal speculation, I suspect
that all the other 31 teams in the league operate with a lot of similarities and we can use their
results if needed to determine further analysis and results.
