MKT515
Preview: MKT515 Global : Marketing Management
Course Guide
Prerequisites
Course Description
Instructional Materials
Course Learning Outcomes
Weekly Course Schedule
Week - To Do List 1
Discuss: Introduce yourself to your classmates and your professor.
Learn: Read Chapters and in 1 2 Global
Marketing
Management .
This course explores how business managers create global marketing strategies within competitive environment. a Key concepts presented include
understanding the global cultural environment and buying behavior, marketing research and global marketing strategies related to products, pricing, and
logistics.
Required Resources
Masaaki (Mike) Kotabe. 2020. Global
Marketing
Management (8th ed.). Wiley.
PwC US. 2014. Costs and Revenue Opportunities Associated With Risk in the Technology Industry. https://www.youtube.com/watch?
v=6la2BKzvppQ&feature=youtu.be
The World Bank. 2019. Ease of Doing Business Rankings . https://www.doingbusiness.org/en/rankings
Central Intelligence Agency. 2020. The World Factbook . https://www.cia.gov/library/publications/the-world-factbook/
World Trade Organization. 2013. From New Technologies to Trade Opportunities . https://www.youtube.com/watch?v=MoJp0rgREOY&feature=youtu.be
IBTimesTV. 2014. How Can Corporate Brands Be Globally Relevant While Locally Applicable? https://www.youtube.com/watch?
v=6wDqOA1KIX0&feature=youtu.be
GlobalTrade.net. No date. Market Analyses . https://www.globaltrade.net/international-market-analyses-reports.html
Export.gov. No date. Search Market Intelligence. https://legacy.export.gov/market-intelligence
Evaluate the primary risks and comparative advantage of an expansion strategy.
1
Evaluate key factors for market potential in an industry when considering expanding industry globally.
2
Review the key concepts and terminology related to the global cultural environment and buying behavior, marketing
research and global marketing strategies.
3
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Week 1 - To Do List
Learn: Read the PowerPoint presentations and notes.
Discuss: Complete the discussion, The Global Imperative.
Week 2 - To Do List
Learn: Read Chapters 3 and 4 in Global
Marketing
Management .
Learn: Read the PowerPoint presentations and notes.
