HSA305
Preview: HSA305 : Health Services Marketing
Course Guide
Prerequisites
Course Description
This course an of in care Specific areas covered provides overview marketing health organizations.
include the role of marketing in health care organizations, the marketing environment in the health
care industry, strategy and market planning, the use of market information systems and market
research, market product and service strategies and segmentation, shaping offerings, pricing
decisions, designing and managing marketing channels, designing and managing marketing
communications, and implementing marketing.
Instructional Materials
Required Resources
Richard Thomas. 2020. Marketing Health Services. HSA305 American College of Health Care
Executives 4th edition textbook available at https://www.strayerbookstore.com
Mary Jo Bitner. 2016. . Services Marketing
http://sk.sagepub.com.libdatab.strayer.edu/video/services-marketing
SAGE Publications. 2019. . How to Conduct Competitive Analysis a
http://sk.sagepub.com.libdatab.strayer.edu/video/how-to-conduct-a-competitive-analysis
SAGE Publications. 2019. . How to Collect and Analyze Market Data
http://sk.sagepub.com.libdatab.strayer.edu/video/how-to-collect-and-analyze-market-data
SAGE Publications. 2019. . How to Determine Demand
http://sk.sagepub.com.libdatab.strayer.edu/video/how-to-determine-demand?seq=1
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information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written
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Ⓒ 2022 Strategic Education, Inc., Version 4
Springer Nature. 2019. . https://video-alexanderstreet- Content Marketing on the Web
com.libdatab.strayer.edu/watch/content-marketing-on-the-web
SAGE 2019. . Publications. How to Do a SWOT Analysis
http://sk.sagepub.com.libdatab.strayer.edu/video/how-to-do-a-swot-analysis
Seven 2020. . Dimensions. Project Management SWOT https://login.libdatab.strayer.edu/login?
url=https://video.alexanderstreet.com/watch/project-management-swot
Springer Nature. 2019. . https://video-alexanderstreet- Mastering Social Media Analytics
com.libdatab.strayer.edu/watch/mastering-social-media-analytics
Quin 2019. McGlaughlin. Social Media Marketing on YouTube and Instagram .
https://www.marketingsherpa.com/article/interview/social-media-marketing-youtube-instagram-
buttermore-interview#.X8aYGAM42Bg.link
Supplemental Resources
The for care and support your following general reference resources health marketing research will
understanding of the assignment requirements in this course:
American Marketing Association. . No date. AMA | American Marketing Association
https://www.ama.org/
