BUS 553 Technology & Product Management
© 2020 Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information
and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of
Strayer University.
BUS 553 COURSE GUIDE Page 1 of 13
NOTE: This course will use Teaching Assistants (TAs) to assist your Professor and Jon
Steinberg with the teaching experience.
COURSE GUIDE: BUS 553: Technology & Product Management
Successfully Launching Your Digital Brand Using Technology and Innovation
Welcome to BUS 5533! You’ll need talent and technology to ensure that your business is a success. This
course will provide an overview of how to develop and take a product to market. Topics covered include
target customer analysis, value proposition development, competitive landscape analysis, product design,
wireframe and prototype creation, product iteration, project management, key metrics, fostering customer
feedback, product improvement and more.
COURSE DELIVERY
This course will be delivered primarily on Facebook. Upon enrollment, your professor or Strayer
University staff will invite you to join the Facebook Course Group associated with this course. You will
need to use the Facebook app to access this course on your mobile device. If you don’t already have it,
find the steps to download the Facebook Mobile App here: https://www.facebook.com/mobile.
There will also be a corresponding Black Board course shell which you will utilize to check your Grades,
Submit Assignments 1 and 2 and complete your weekly High Growth Thinking exercises via the
Blackboard Student App on your phone or the Blackboard course shell on your computer. Find the steps
to download the Blackboard Student App here: Your https://help.blackboard.com/Bb_Student/Quick_Start
professor will also post links in Facebook to take you directly to these items in the Blackboard Course via
the BB Student App.
YOUR REQUIRED READING:
The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer
Feedback (Wiley 2015) by Dan Olsen
Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration (Random
House, 2014) by Ed Catmull
BUS 553 Technology & Product Management
© 2020 Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information
and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of
Strayer University.
BUS 553 COURSE GUIDE Page 2 of 13
WEEKLY COURSE SCHEDULE
The standard requirement for a 4.5 credit hour course is for students to spend 13.5 hours in weekly work.
This includes preparation and activities regardless of delivery mode.
Week
Preparation and Activities
1
Product/Market Fit
Preparation
•Watch Jon’s Opening Bell/Course Introduction Video
•Watch the Week One Live Lesson
•Reading(s)
oThe Lean Product Playbook: Chapter 1 Achieving Product-Market Fit -
with the Lean Product Process
oCreativity Inc.: Chapter 1-Animated
Activities
•Complete the Week One ( points)Cheddar Chat 18
•Complete the Week One Exercise ( points)**High Growth Thinking 18
**must be completed by Sunday midnight to receive weekly attendance
2
Problem & Solution
Preparation
•Watch the Week Two Live Lesson
•Reading(s)
oThe Lean Product Playbook: Chapter 2-Problem Space versus Solution
Space
