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BUS 523 High Growth Digital Startup Management -
© 2020
Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and
may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer
University.
BUS 523 GUIDE Page 1 of COURSE 14
NOTE: This course will use Teaching Assistants (TAs) to assist your Professor and Jon
Steinberg with the teaching experience.
COURSE GUIDE: BUS 523: HIGH GROWTH DIGITAL STARTUP MANAGEMENT
Welcome to BUS 523 This is the first course in your ! You’ve got a great quarter in store in for you. Digital
Entrepreneurship MBA and probably one of the most unique courses that you’ve ever taken. As an active
participant in the course, gain valuable knowledge about managing a High Growth Digital Startupyou’ll .
Our will revolve around critical topics such as people management, organizational design, Cheddar Chats
startup accounting, client partnerships, social media marketing, competition, self-funding/venture funding,
metrics tracking/dashboard, contracts and legal, mergers and acquisitions as well as when to sell. You’ll
learn from Cheddar founder and digital media entrepreneur and your professor Jon will , Jon Steinberg, .
deliver these lessons to you from the have the live New York Stock Exchange each week, and you’ll
opportunity to apply and discuss ese topics with your professor as well as your peers throughout the th
course in a mobile friendly and highly participatory online social community Enjoy and take advantage of .
this unique opportunity as you engage with the content and work towards becoming a Digital
Entrepreneur.
COURSE DELIVERY
This course will be delivered primarily on Facebook. Upon enrollment, your professor, TA or Strayer
University contact will invite you to join the Facebook Course Group associated with this course. You will
need to use the Facebook app to access this course on your mobile device. If you don’t already have it,
find the steps to download the Facebook Mobile App here: https://www.facebook.com/mobile.
There will also be a corresponding Black Board course shell which you will utilize to check your Grades,
Submit Assignments 1 & 2, complete your weekly High Growth Thinking exercises via the Blackboard and
Student App your phone or the Blackboard course shell on your computer. Find the steps to download on
the Blackboard Student App here: Your professor https://help.blackboard.com/Bb_Student/Quick_Start
will also post links in Facebook to take you directly to these items in the Blackboard Course via the BB
Student App (be sure that you are signed into Blackboard before clicking on the links or you will receive
an error message).
YOUR DIGITAL MEDIA TOOLBOX (Required Reading):
Grit: The Power of Passion and Perseverance by Angela Duckworth
Mindset: The New Psychology of Success by Carol S. Dweck
Double Your Profits: In Six Months or Less by Bob Fifer
BUS 523 High Growth Digital Startup Management -
© 2020
Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and
may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer
University.
BUS 523 GUIDE Page 2 of COURSE 14
Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future by Ashlee Vance
Googled: The End of the World As We Know It by Ken Auletta
WEEKLY COURSE SCHEDULE
The standard requirement for a 4.5 credit hour course is for students to spend 13.5 hours in weekly work.
This includes preparation and activities regardless of delivery mode.
Week
Preparation and Activities
1
High Growth People Management
Preparation
Watch Jon’s Course Intro. Video/Opening Bell
Watch the Week One Live Lesson
Reading(s)
oMindset Chapter 5: Business: Mindset and Leadership
oDouble Your Profits: Part II: Creating the Culture
Activities
Meet your fellow Cheddar MBAs: Complete the Week One (Cheddar Chat 25
points)
Complete the Week One Exercise ( points)**High Growth Thinking 25
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