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BUS463
Preview: BUS463 Entrepreneurship Feasibility and Analysis :
Course Guide
Prerequisites
Course Description
Instructional Materials
Course Learning Outcomes
This course provides students opportunities for analysis, synthesis, prescription and application of entrepreneurship concepts. Students will use real-
work entrepreneurship cases and apply critical thinking and decision-making skills involving complex entrepreneurship decisions.
Required Resources
Kathleen Allen. 2018. Launching
New
Ventures:
An
Entrepreneurial
Approach
(8th ed.). Cengage.
Michael Hess. 2012. The Myth of the Entrepreneurial Personality . http://www.cbsnews.com/8301-505143_162-57518920/the-myth-of-the-
entrepreneurial-personality/
Small Business Administration (SBA). No date. http://www.sba.gov
United States Patent and Trademark Office (USPTO). No date. http://www.uspto.gov/
Zingerman's [Video]. No date. Cengage. https://www.cengage.com/management/webtutor/allen_lnv/video/ch12.html
Internal Revenue Service (IRS). No date. Business Structures . http://www.irs.gov/Businesses/Small-Businesses-&-Self-Employed/Business-Structures
Small Business Administration (SBA). No date. Choose a Business Structure . http://www.sba.gov/category/navigation-structure/starting-managing-
business/starting-business/establishing-business/business-types
Ben & Jerry’s [Video]. No date. https://www.cengage.com/management/webtutor/allen_lnv/video/ch11.html
Tweeter Home Entertainment [Video]. No date. https://www.cengage.com/management/webtutor/allen_lnv/video/ch16.html
Gust. No date. Startup Smarter . http://www.gust.com
Supplemental Resources
S. Awe. December 15, 2012. Encyclopedia of New Venture Management . , vol. 109, no. 8, p. 27. https://libdatab.strayer.edu/login? Booklist
url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=467148&site=eds-live&scope=site
Pete Engardio. 2006. The Future of Outsourcing . Business
Week, vol. 50, no. 38, pp. 50– 58. https://search-ebscohost-
com.libdatab.strayer.edu/login.aspx?direct=true&db=bth&AN=19447885&site=ehost-live&scope=site
E. Krell. 2011. The State of Small Business . Baylor
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