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BUS402
Preview: BUS402 : Small Business Management
Course Guide
Prerequisites
Course Description
Instructional Materials
BUS100
Provides the basic principles of operating and managing small a business. Topics include buying,
merchandising, pricing, promotions, inventory management, customer service, location decisions,
and planning. Reviews strategic planning considerations related to operating small a business.
Required Resources
Jerome Katz. Entrepreneurial Small Business. 2021. BUS402 Blackboard Course.
https://www.strayerbookstore.com
Karen Applegren. May 19, 2020. Small Business Survival Strategy: Succeeding In the New Normal.
https://login.libdatab.strayer.edu/login?url=https://www-proquest-com.libdatab.strayer.edu/trade-
journals/small-business-survival-strategy-succeeding-new/docview/2406245119/se-2?
accountid=30530
John Wheir. 2019. Small Business in Action: What Do You Wish You Knew.
http://sk.sagepub.com.libdatab.strayer.edu/video/small-business-in-action-what-do-you-wish-you-
knew
Ⓒ2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary
information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed
written permission of Strayer University.
Note: This course may use Teaching Assistants (TAs) in order to assist the instructor with the student’s
learning experience. TAs play active roles in working with the instructor to provide student support, grading
and grading feedback, and posting content in the course (e.g. discussion posts). This course also may utilize a
live chat feature, email, and phone/texting that are tied to the instructor and the TA support team when
supporting students or addressing student questions or concerns.
https://atlas.strategiced.com/app#offering/8637127/course/3392690/preview/courseguide
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Huaqian Huang. April 2021. Innovation Climate, Knowledge Management, and Innovative Work
Behavior in Small Software Companies . https://search-ebscohost-
com.libdatab.strayer.edu/login.aspx?direct=true&db=a9h&AN=149786851&site=ehost-
live&scope=site
Doug Phares. June 2020. Creating Playbook a . https://search-ebscohost-
com.libdatab.strayer.edu/login.aspx?direct=true&db=bth&AN=144350214&site=ehost-
live&scope=site
Jihae Lee. 2020. A Tale of Two Districts: A Small Business Snapshot of Economic Inequality .
https://search-ebscohost-com.libdatab.strayer.edu/login.aspx?
