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Title: Business Initiative and Technology
Student Name:
University
BUS 100 - Enterprise Business Applications and Communications
Assignment 4: Digital Transformation Strategy
Due Week 3 and worth 160 points
In Part XXXII of your business plan, you will focus on digital transformation strategy to leverage digital
technologies and capabilities to drive innovation, efficiency, and competitiveness in your organization. Your
objective is to develop a comprehensive strategy for digital transformation that encompasses technology adoption,
organizational change, and customer-centricity.
Write a paper in which you:
1. Conduct a digital readiness assessment to evaluate your organization's current digital capabilities,
infrastructure, and culture. Assess your organization's digital maturity level and identify strengths,
weaknesses, opportunities, and threats in digital transformation. Evaluate factors such as technology
adoption, data analytics, digital skills, customer engagement, and organizational agility.
2. Define the strategic objectives and goals for digital transformation in your organization. Identify key
drivers and motivators for digital transformation, such as market dynamics, competitive pressures,
customer expectations, and industry disruptions. Articulate the vision and purpose of digital
transformation and its alignment with business goals, customer needs, and stakeholder expectations.
3. Develop a technology roadmap outlining the digital technologies and platforms that will enable your
organization's digital transformation journey. Identify emerging technologies such as artificial
intelligence, machine learning, big data analytics, cloud computing, Internet of Things (IoT), blockchain,
and augmented reality/virtual reality (AR/VR) that have the potential to transform your business
operations and customer experiences.
4. Develop a data strategy to unlock the value of data and harness insights for informed decision-making
and personalized customer experiences. Define data governance principles, data management processes,
and data analytics capabilities to ensure data quality, integrity, and security. Develop data analytics and
business intelligence capabilities to derive actionable insights and drive business growth and innovation.
5. Develop a customer-centricity strategy to enhance customer engagement, satisfaction, and loyalty across
digital channels. Implement omnichannel marketing and sales strategies to deliver seamless and
personalized customer experiences across online and offline touchpoints. Leverage digital marketing,
social media, content marketing, and influencer marketing to engage with customers and build brand
affinity.
Clickhereto view the grading rubric for this assignment.
Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and
writing skills, using the following rubric.
Points: 160 Assignment 4: Digital Transformation Strategy
Criteria
Unacceptable
Below 70% F
Fair
70-79% C
Proficient
80-89% B
Exemplary
90-100% A
1. Analyze the options
available for producing
the product or service.
Next, evaluate which of
the available options you
can take to streamline
operations.
Weight: 25%
Did not submit or
incompletely
analyzed the
options available for
producing the
product or service.
Did not submit or
incompletely
evaluated which of
the available
options you can
take to streamline
operations.
Partially analyzed
the options
available for
producing the
product or service.
Partially evaluated
which of the
available options
you can take to
streamline
operations.
Satisfactorily
analyzed the
options available for
producing the
product or service.
Satisfactorily
evaluated which of
the available
options you can
take to streamline
operations.
Thoroughly
analyzed the
options available for
producing the
product or service.
Thoroughly
evaluated which of
the available
options you can
take to streamline
operations.
2. Determine how the
product or service will
meet consumer needs.
Weight: 15%
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